Alex Harris | alexdesigns

407 Added | 3 Magazines | 4 Likes | 17 Following | 184 Followers | @alexdesigns | CRO Specialist, Designer, Author and Speaker 

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

CXL Live is our flagship conference about growth and optimization. The 2018 edition of CXL Live brought together 400 practitioners from 22 countries …

Marketing

A CTO Gets Personal about Personalization

I joined Monetate because I believe in Personalization. I shop almost exclusively online. My home is fully automated. I'm an avid traveler, and I'm …

eCommerce

All Wrapped Up: The Final Word on 2017 Holiday Shopping

Buoyed perhaps by the strongest holiday sales season since 2010, the mood at this year’s NRF Big Show, which wrapped up on January 16, was decidedly …

eCommerce

5 Crystal Ball Predictions for Personalization in 2018

Welcome to 2018. If you’re like me, you can’t help but wonder what lies ahead in the world of customer experience (CX) and marketing. Which trends …

Just 4% of brands are marketing 'geniuses'

But even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.

eCommerce

How LeftLane Sports increased its conversion rate 50%

LeftLane Sports made two changes to its shopping cart page and watched its conversion rate increase 50% in four weeks.<p>The members-only, outdoor and …

eCommerce

Here's why Amazon may not buy Target

Loup Ventures' Gene Munster is predicting the internet e-commerce company will buy Target in 2018. Industry sources aren't so sure.<p>Certainly, …

eCommerce

The Best Ecommerce Books for Leaders to Read in 2018 (Hint: They’re Not Necessarily About Ecommerce)

“Books,” wrote Charles William Eliot, “are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the …

Self-improvement

Amazon Buying Target Is Bananas, Right?

Brick-and-mortar retail had a really bad year, with thousands of major chains shutting down stores. But Amazon, the company that many people blame …

Whole Foods

Tumi.com’s conversion rate increases after blocking unwanted ads

Luggage retailer Tumi is getting a bump in sales from solving a problem it didn’t even know it had.<p>In September, Charlie Cole, global chief …

eCommerce

Retailers ring up big double-digit online sales growth so far this holiday season

Major online retailers have enjoyed sizable year-over-year web sales growth so far this holiday shopping season.<p>Data from Slice Intelligence shows …

eMarketer

Marketing

How To Calculate & Improve Your Retail App’s ROI

Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my iPhone. Specifically, using that far too …

Apps

Your mobile conversion rate may fall this holiday season, and that may be a good thing

With the holidays approaching, we often hear retailers say they want to increase their mobile conversion rate this season compared to 2016. On the …

75% of Shopping Carts Abandoned On Thanksgiving Weekend

Only one out of four online transactions resulted in a purchase Thanksgiving weekend according to a Barilliance study, but triggered email campaigns …

Cyber Week: One-Third Of The Season’s Online Spending is Complete. What Have We Learned?

We can all take a breath now. Cyber Week is in the books and with it one-third of shopper’s total digital spend for the holiday season. This season …

eCommerce

12 A/B Split Testing Mistakes Businesses Make All The Time

A/B testing is fun. With so many easy-to-use tools around, anyone can (and should) do it. However, there’s actually more to it than just setting up a …

Black Friday Weekend And Cyber Week: Roundup Of Results

Black Friday weekend is over and done, with no more opportunities to offer Black Friday deals, except perhaps by reference (“Lower than Black Friday prices!”). And Cyber Monday is also done, with many retailers extending their supposedly Monday-only deals into the rest of the week.<p>According to JLL, …

eCommerce

Retailers Need to Know These 4 Things to Stay Relevant (Hint: It Involves Bitcoin) | Inc.com

In the age of Amazon, it's difficult to ignore the possibility of what life would be like without brick-and-mortar stores. What's the use of physical stores when I can buy nearly anything from the comfort of my own bed; where I don't need to dodge persistent sales reps or wait in line and receive …

eCommerce

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer...Read blog …

Machine Learning

Cyber Monday Becomes ‘Mobile Monday’ With $6.5 Billion Revenue Haul

Three days after bringing in <b>$5.03 billion</b> online on Black Friday, retailers outdid themselves once again, reeling in a record <b>$6.59 billion</b> on Cyber …

The Changing Dynamics of Black Friday | eMarketer Retail

In Manhattan's Herald Square on Thanksgiving night, shoppers thronged stores from Macy's to JC Penney.<p>Awa Diaby, a 33-year old hairdresser, was one …

J.C. Penney

Thanksgiving Ecommerce Activity Beats Out Black Friday for the Second Year in a Row | Press Releases

Monetate, the leader in personalization for brands worldwide, has unveiled its analysis of ecommerce activity during Thanksgiving and Black Friday …

Black Friday online revenue jumps 17% to top $5 billion as mobile and desktop sales set records

The mobile trend that started early on Black Friday continued throughout the day, with Adobe Inc. finding that nearly $1.9 billion in revenue came …

Online sales jump 16% while same-store sales slump in Q3 for Dick’s Sporting Goods

E-commerce grew 16% and surpassed 10% of sales in the fiscal third quarter at Dick’s Sporting Goods.<p>The retail chain also reported new investments in …

For the first time, more people will do their holiday shopping on mobile than on desktop

Revenue is catching up.<p>If you visit a U.S. retailer’s website this holiday season, you’re most likely to do so on a mobile device.<p>More than half of visits to shopping sites — 54 percent — will come from smartphones and tablets, surpassing desktop computers for the first time, according to Adobe …

eCommerce

Personalized Product Recommendations Drive Just 7% of Visits but 26% of Revenue

Personalized experiences, powered by artificial intelligence, are the present and future of shopping – and far from a pipe dream. AI is already …

eCommerce

Adobe: E-Commerce Holiday Sales To Reach $107.4 Billion

Conversion rates reach their yearly peak during the last hour of Cyber Monday (11 pm to 12 am local time), <b>reaching 4X the annual average</b>.<p>Mobile To …

Turns out the flyby reader is more valuable than often thought

Publishers use all sorts of ploys to get flyby visitors to stick around, based on the belief that these casual readers are low value because they …

Advertising Industry

10 Concepts Management Needs to Know about UX Measurement

Management often gets blamed for not appreciating or understanding the importance of UX.<p>While managers can’t be expected to fully grasp all details …