Alex Harris | alexdesigns

413 Flips | 3 Magazines | 4 Likes | 17 Following | 197 Followers | @alexdesigns | CRO Specialist, Designer, Author and Speaker 

How to Use Dynamic Content to Build Customer Relationships

Dynamic content allows you to shift the customer experience based on your customer’s needs. By personalizing content across multiple platforms, you …

Customers

The Top 25 Kodi Add-ons for Movies and TV Shows in 2018

Whether you’ve just installed Kodi or you’ve been using Kodi for ages, there are more than enough movies and TV shows available through Kodi to last …

A Professor Has Uncovered The One Element That Has The Biggest Effect In Marketing

When it comes to marketing, it can be easy to complicate things. Which social media platform should you use? How can you apply big data to your latest campaign? How granular should you get with your testing? And so on…and so on…<p>But really, the root of all marketing is much simpler than we tend to …

Consumer Behavior

A/B Testing and Beyond: Improving the Netflix Streaming Experience with Experimentation and Data Science

<i>by</i> <i>Nirmal Govind</i><p>Golden Globes for <i>The Crown</i>. An Oscar win for <i>The White Helmets</i>. It’s an exciting time to be a Netflix member, with the power to stream …

How to Run Marketing Experiments The Right Way

You need to run experiments. The one who runs the most experiments wins.BUT – most marketing experiments are done wrong. What’s missing is hypothesis …

How to Find and Plug the Leaks in Your Conversion Funnels

Visualize yourself carrying a bucket full of water back from a well. Now, imagine tiny holes emerging in your bucket. Slowly, water starts flowing …

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

CXL Live is our flagship conference about growth and optimization. The 2018 edition of CXL Live brought together 400 practitioners from 22 countries …

A CTO Gets Personal about Personalization

I joined Monetate because I believe in Personalization. I shop almost exclusively online. My home is fully automated. I'm an avid traveler, and I'm …

All Wrapped Up: The Final Word on 2017 Holiday Shopping

Buoyed perhaps by the strongest holiday sales season since 2010, the mood at this year’s NRF Big Show, which wrapped up on January 16, was decidedly …

eCommerce

5 Crystal Ball Predictions for Personalization in 2018

Welcome to 2018. If you’re like me, you can’t help but wonder what lies ahead in the world of customer experience (CX) and marketing. Which trends …

Just 4% of brands are marketing 'geniuses'

Dive Brief:<p>Successful brands in this retail age, no matter their age or size, share some common investments in marketing that help foster visibility …

How LeftLane Sports increased its conversion rate 50%

LeftLane Sports made two changes to its shopping cart page and watched its conversion rate increase 50% in four weeks.<p>The members-only, outdoor and …

Here's why Amazon may not buy Target

Loup Ventures' Gene Munster is predicting the internet e-commerce company will buy Target in 2018. Industry sources aren't so sure.<p>Certainly, …

The Best Ecommerce Books for Leaders to Read in 2018 (Hint: They’re Not Necessarily About Ecommerce)

“Books,” wrote Charles William Eliot, “are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the …

Amazon Buying Target Is Bananas, Right?

Brick-and-mortar retail had a really bad year, with thousands of major chains shutting down stores. But Amazon, the company that many people blame …

Tumi.com’s conversion rate increases after blocking unwanted ads

Luggage retailer Tumi is getting a bump in sales from solving a problem it didn’t even know it had.<p>In September, Charlie Cole, global chief …

Retailers ring up big double-digit online sales growth so far this holiday season

Major online retailers have enjoyed sizable year-over-year web sales growth so far this holiday shopping season.<p>Data from Slice Intelligence shows …

Online Life

eMarketer

How To Calculate & Improve Your Retail App’s ROI

Think about the last few retail purchases you made. Were they in-store? Online? For me, they were all via my iPhone. Specifically, using that far too …

Your mobile conversion rate may fall this holiday season, and that may be a good thing

With the holidays approaching, we often hear retailers say they want to increase their mobile conversion rate this season compared to 2016. On the …

Conversion Rate

75% of Shopping Carts Abandoned On Thanksgiving Weekend

Only one out of four online transactions resulted in a purchase Thanksgiving weekend according to a Barilliance study, but triggered email campaigns …

Cyber Week: One-Third Of The Season’s Online Spending is Complete. What Have We Learned?

We can all take a breath now. Cyber Week is in the books and with it one-third of shopper’s total digital spend for the holiday season. This season …

eCommerce

12 A/B Split Testing Mistakes Businesses Make All The Time

A/B testing is fun. With so many easy-to-use tools around, anyone can (and should) do it. However, there’s actually more to it than just setting up a …

Google Analytics

Black Friday Weekend And Cyber Week: Roundup Of Results

Black Friday weekend is over and done, with no more opportunities to offer Black Friday deals, except perhaps by reference (“Lower than Black Friday prices!”). And Cyber Monday is also done, with many retailers extending their supposedly Monday-only deals into the rest of the week.<p>According to JLL, …

Retailers Need to Know These 4 Things to Stay Relevant (Hint: It Involves Bitcoin)

The way we buy things will be completely different in the next 10 years.<p>In the age of Amazon, it's difficult to ignore the possibility of what life would be like without brick-and-mortar stores. What's the use of physical stores when I can buy nearly anything from the comfort of my own bed; where I …

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer...Read blog …

Cyber Monday Becomes ‘Mobile Monday’ With $6.5 Billion Revenue Haul

Three days after bringing in <b>$5.03 billion</b> online on Black Friday, retailers outdid themselves once again, reeling in a record <b>$6.59 billion</b> on Cyber …

Cyber Monday

The Changing Dynamics of Black Friday | eMarketer Retail

In Manhattan's Herald Square on Thanksgiving night, shoppers thronged stores from Macy's to JC Penney.<p>Awa Diaby, a 33-year old hairdresser, was one …

Macy's

Thanksgiving Ecommerce Activity Beats Out Black Friday for the Second Year in a Row | Press Releases

Monetate, the leader in personalization for brands worldwide, has unveiled its analysis of ecommerce activity during Thanksgiving and Black Friday …

Black Friday online revenue jumps 17% to top $5 billion as mobile and desktop sales set records

The mobile trend that started early on Black Friday continued throughout the day, with Adobe Inc. finding that nearly $1.9 billion in revenue came …

eCommerce