Màrqueting & Comunitats Digitals

By Alex Araujo Batlle | #Marketing #digitals #SEO #SEM #Analytics #neuromàrqueting #bigdata #businessintelligence #SoLoMo #media

8 Secrets To Grow Your YouTube Channel In 2018 From A YouTuber With Over 550 Million Video Views

According to Socialbakers, 4 in 5 millennials view video content when researching a purchase decision. No wonder video marketing is on the rise; every marketer I talk with has it as one of their primary focuses as they plan for 2018.<p>While Facebook, Twitter, Instagram, SnapChat, and even LinkedIn …

SEO

En una furgoneta llena de científicos 'hippies': así nació Internet hace 40 años

“No entendéis cómo funciona internet”. Antes de que la Comisión Federal de Comunicaciones estadounidense (FCC por sus siglas en inglés) tomara la …

Keep your eye on these tech trends in 2018

Net neutrality is dead, and this will probably affect your access to the internet. While the elimination of net neutrality could result in the changing of data rates by providers, the potential costs imposed could fluctuate depending on how much the competition drives down prices.<p>This shift in …

Net Neutrality

Search Engine Optimization (SEO) Starter Guide - Search Console Help

Who is this guide for?<p>If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner …

Predictions for Journalism 2018 » Collections » Nieman Journalism Lab » Pushing to the Future of Journalism

Journalism

UX needs to operate under a new set of rules within the Internet of Things

Internet of Things systems often don't have screens and other traditional outlets for the user experience. This makes development and design more …

Internet of Things

Slashdot

Net States Rule the World; We Need to Recognize Their Power

“We reject: kings, presidents, and voting. We believe in: rough consensus and running code.” So declared MIT professor David D. Clark in 1992. …

Sergey Brin

Tim O’Reilly: ‘Generosity is the thing that is at the beginning of prosperity’

The tech pioneer, CEO of publishing company O’Reilly Media, says his industry will fail unless the web giants start putting consumers ahead of shareholders<p>Tim O’Reilly believes we need to have a reset. This means more coming from him than it does from most people. The 63-year-old CEO, born in …

Jeff Bezos

How To Appear In Google's Featured Snippet (Knowledge Graph)

In May of 2012, Google announced the launch of their knowledge graph. This is a knowledge base that is used by Google in order to enhance search …

La penetración de smartphones alcanzará el 66% en 2018

PuroMarketing - En 2018, el 66% de los individuos en 52 países incluidos en esta investigación poseerán un smartphone, frente al 63% en 2017 y el 58% …

La revolución no será desconectada: redes alternativas para momentos cruciales

Hace tres años Tim Berners-Lee, padre oficial de Internet, pidió una Carta Magna para la Red, una "constitución global" que protegiera a los …

Narcos: la expansión transmedia - El Cañonazo Transmedia

La tercera temporada de Narcos arranca en una época post Pablo Escobar centrada ahora en el cártel de Cali, capitaneado por los hermanos Orejuela, …

Calculating the Cost of Creating Website Content

Creating content is just one part of a website project and in itself it requires planning, defining a workflow, getting the right people on board, …

Project Management

Touch Heatmaps: The Future Of Mobile App Usability Testing

Testing the usability of your mobile app in 2017 means going well above and beyond what is usually considered ‘best practices’. Opting for focus …

Usability

Montoro cerca el chiringuito fiscal de los 'influencers'

Barcelona, 20 de agosto de 2017 (05:55 CET)<p>La lupa de <b>Cristóbal</b> <b>Montoro</b> llega a cualquier rincón. También de internet. El plan de control tributario de …

Realiza un rápido análisis de cualquier cuenta en Twitter con esta herramienta

<p>Hay una nueva aplicación que te ayudará a analizar distintas cuentas en Twitter. Se trata de Burrrd.</p>

Nuevo batacazo de Snap en bolsa tras presentar unos decepcionantes resultados trimestrales

La acción de Snap se desploma al cierre tras comunicar sus resultados del segundo trimestre en los que no ha cumplido con la expectativa de …

Jerarquía de Necesidades Móviles

La frase Mobile First ya no es exclusiva de empresas y consumidores avanzados tecnológicamente, sino que es el punto de partida para una creciente …

Start A Fire

Facebook denies it sells ad-targeting based on users’ emotions

Facebook has denied it offers tools to advertisers to target users when they are in vulnerable emotional states.<p>Yesterday The Australian published a report claiming Facebook uses algorithms to target advertising when users of its service are feeling insecure — including targeting children as young …

Emotions

La tragedia del marketing moderno: Burger King y Google Home

La cadena de comida rápida norteamericana Burger King ha tenido una idea: han diseñado un anuncio para ser programado en <i>prime time</i>, en el que un …

Google ofrece 6 cursos totalmente gratuitos y virtuales - Revista de Educación Virtual

El magnate de la Internet, Google ha puesto a disposición 6 cursos online y totalmente gratis, para todos los usuarios que estén interesados en …

Multidevice Commerce Is a Cross-Over Favorite in South Korea

More consumers in South Korea are completing their online shopping using more than one device, suggesting the growing importance of cross-device …

eCommerce

Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars

It’s hard enough to hold one person’s attention, let alone an <i>entire</i> generation’s. Millennials—now the largest generational group in the U.S.—have …

Millennials

eBay presenta el manual Guía práctica de e-commerce para fomentar el crecimiento online de las pymes, autónomos y emprendedores españoles

A pesar de que el comercio electrónico se está desarrollando a un ritmo imparable en España y nuestro país crecerá un 17,6% en 2017[1], en la …

A comprehensive reading list for young designers

Want to learn UX design? Start here.<p>Every once in a while I get a request from a friend or design student<i>*</i> about which books to read or which blogs …

UX Design

L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing

Since joining L’Oréal in 2014, Hugh Pile, CMO of L’Oréal for Western Europe, has been developing the brand’s influencer marketing practice. At the …

Global social media research summary 2016

Our compilation of the latest social media statistics of consumer adoption and usageSocial networks are now so well established, that there are now a …

Social Media Marketing