Alexandra Manoliu

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FT.com opens up ‘semantic advertising’ to prevent ad misplacement

en_GB<p>article<p>The Financial Times is opening up a semantic advertising format designed to protect brands from ad misplacement and increase engagement …

Advertising

SMBs Are Increasingly Using Twitter to Advertise and Promote

Small and medium-sized businesses in the US are increasingly using Twitter to advertise and promote their services/products, according to a recent …

How MasterCard Enlists Employees in Social Media

Over the past year, MasterCard has been working hard on shifting its culture and public perception as a financial services company to that of a tech …

Spotify says 2014 will be its ‘biggest year for ad innovation’

en_GB<p>article<p>Spotify says 2014 will be its “biggest year for innovation on the advertiser side”, a statement of intent that comes on the same day the …

Innovation

Seth's Blog

Commercial privacy online is just about out the window (you'd be amazed at how many organizations track your online history), but as this has become …

9 Simple and Powerful Ways to Get More Retweets on Twitter: Report - Jeffbullas's Blog

Amplifying your content means that you need to either pay for it or earn it. Buying online attention means investing in a Google AdWords campaign, …

Marketing

Video Is the Future of Social

This past spring, at the YouTube Upfronts in New York City, Google vice president Robert Kyncl stood in front of a packed audience of brand marketers …

Social Media

Twitter Users Can Now Send, Receive Images in Direct Messages

Twitter users can now share and receive images in direct messages.<p>Twitter unveiled the new feature in an update to versions of its iOS and Android …

Flipboard Raises $50 Million to Staff Up

Flipboard has raised $50 million in new funding to hire employees in its engineering and sales groups.<p>The company announced Monday that it has now …

LinkedIn Checklist for Nonprofit Board Members [SLIDESHOW]

Social media for social good is my passion. I spend my nights and weekends advising amazing nonprofits (see Go Inspire Go and the American Red Cross …

Nonprofits

Mashable SocialMedia on Twitter: "Facebook reveals the biggest trends of 2013 http://t.co/xn1ao5RfID http://t.co/pS1tlmIiuy"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more<p>Hmm, there …

Google tests social ads across the web

en_GB<p>article<p>Google is testing a new ad format that allows brands to turn their Google+ posts into social ads that will appear across the web using …

Marketing

How to Create a Social Media Strategy By Spying Your Competitors

Shares 4K<p>Are you struggling to create a social media strategy for your business?<p>Lacking insight into the social behaviors of your customers?<p>No data, …

Is Facebook Losing Teens?

Yes, Facebook is losing teens.<p>As far as GlobalWebIndex is concerned, the biggest news from Facebook’s Q3 earnings call last week was a statement by …

About.me Continues Its Product Push With "Replies"

About.me has had quite a ride over the past few years. It has been bought by a big media company. And it has been bought back again by its original …

Tony Conrad

3 Ingredients to Building a Digital Brand From Scratch

U.S. Department of State<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>All you need to create a digital brand from nothing is an Internet connection and the drive to make it happen. I can say this after taking an idea from birth to a respected local digital brand, which now reaches …

Marketing

Why Are Upworthy Headlines Suddenly Everywhere?

Their success isn't just about click bait. It goes to the heart of our largest tech companies.<p>I haven’t seen anything like it in a long time. On Facebook, on Twitter, and even sometimes in my email inbox, there are these headlines.<p>“We Don’t Hear Enough From Native American Voices. Here’s An …

Apple, Google, Microsoft, and others launch campaign for NSA reform

Eight of the biggest companies in technology have united to speak out against the NSA's leaked surveillance programs and demand sweeping reforms. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo have all signed a letter to President Obama and Congress that <i>The Hill</i> reports will …

Cellphone data spying: It's not just the NSA

The National Security Agency isn't the only government entity secretly collecting data from people's cellphones. Local police are increasingly scooping it up, too.<p>Armed with new technologies, including mobile devices that tap into cellphone data in real time, dozens of local and state police …

Twitter, Facebook and more demand sweeping changes to US surveillance

AOL, Yahoo, Microsoft, Google, Apple and LinkedIn to call for reforms to restore the public's trust in the internet<p>The world's leading technology companies have united to demand sweeping changes to US surveillance laws, urging an international ban on bulk collection of data to help preserve the …

Hot List: Adweek Editors Pick Digital Finalists

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this …

Advertising Industry

Is Your Holiday Social Media Update Safe to Post? A Decision Tree [Infographic]

The holiday season can be filled with moments of happiness and fun that you want to share.<p>Perhaps you may feel the urge to post pictures and updates …

Seth's Blog

The obvious answer to your problem isn't obvious yet, but once someone finds it, it will be.<p>That's the way obvious answers work. They're not obvious …

12 Social Media Accounts That Turned Into Books

Social Media Books<p>1. Justin Halpern, <i>Shit My Dad Says</i><p>2. Dan Walsh, <i>Garfield Minus Garfield</i><p>3. Allie Brosh, <i>Hyperbole and a Half</i><p>4. Hugh Murphy, <i>T-rex Trying</i><p>…

Square Teases Some Kind Of Announcement For Monday On Vine

Square has a cryptic teaser on Vine published today that suggests it’ll show us… something on Monday. There’s little about the short video that offers any clue about what could be revealed, except that it fits in a balled fist. But maybe it’s conceptual, so it would technically “fit” anywhere. IT’S …

Apple buys Topsy, a Twitter search and analytics firm

Apple has purchased Topsy, a search engine and analytics firm for tweets that's been one of Twitter's biggest partners, reports <i>The Wall Street Journal</i>. Though there's no clear implication for what Apple might do with Topsy, the <i>Journal</i> suggests that it could begin using Topsy's data to better target …

Twitter for Business: How to Use Twitter to Grow Your Influence

Shares 3K<p>Do you use Twitter for your business?<p>Are you wondering how to use Twitter to grow your online influence?<p>To learn how to best use Twitter for …

Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brian Solis is known to many in the tech scene as a man about town. He's a social media connoisseur, speaker, author and is currently a principal analyst at the research firm, Altimeter Group.<p>While his first book, <i>Engage</i>, covered how …

Marketing

Seth's Blog

The Department of Justice has decided, apparently, not to prosecute Wikileaks for leaking information because the prosecutors would have a "New York …