Alec Schraegle

184 Flips | 3 Magazines | 4 Likes | 2 Following | 6 Followers | @alecschraegle | Keep up with Alec Schraegle on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alec Schraegle”

Keto Chile-Lime Spiced Almonds

Whenever I went to visit my Italian grandparents as a child, their house would me devoid of sugary treats or processed, packaged ‘snack’ foods, and …

Food

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their …

Expedia says packages are better for hotels than room-only

Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia …

Hospitality

What Is 'Programmatic Advertising' and Why Should Hotel Marketers Care?

<i>This article originally appeared on Tambourine.</i><p>Most hotel marketers associate traditional ad buying as a hit-or-miss strategy.<p>Buy space in a …

Beating the 4-Year Slump: Mid-Career Growth in Data Science

<b>By Colleen M. Farrelly, Kaplan University.</b><p>There are a lot of resources for early career and aspiring data scientists today, and many bootcamps, …

What is Minimum Viable (Data) Product?

<b>By @datitran, Idealo</b>.<p><b>A</b> couple of months ago I left Pivotal to join idealo.de (the leading price comparison website in Europe and one of the largest …

Brad & Other's Musings on Internet Marketing - Brad Geddes's Theories on Marketing

Blog.<p>Jul. 17 2018<p>How to use Attribution Models to Evaluation Your Channels and Set Your Bids<p>What happens to your conversion tracking and analytics …

Keto Orange Chicken

This keto-friendly orange chicken is bursting with bright Chinese flavors. You will only need a few common ingredients and 20 minutes to make it. If …

Digital Debrief – Deep-Dive: Funnels in Advanced Analysis

Deep-Dive: Funnels in Advanced Analysis<p>This is a follow on post to my first post Introducing Advanced Analysis. If you haven’t checked that one out …

How to do ROI calculations for conversion optimization

Calculating the ROI of your conversion optimization efforts is much more difficult and time consuming than calculating the ROI of any marketing …

Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

This is something I see time and time again as a content strategist. The product video—arguably the most impactful piece of content a brand can …

Involved in school marketing? Here’s 10 ways to use Canva to get the word out

With rising competition between schools in both private and public spheres, it’s becoming crucial to stand out from the crowd.That’s why many schools …

Marketing

The Preparation

I haven’t bacon wrapped anything in a while and I was feeling a bit deprived of the delicious meat. So, I decided to just go on a binge with it – …

Food

5 Data Science Projects That Will Get You Hired in 2018

A portfolio of real-world projects is the best way to break into data science. This article highlights the 5 types of projects that will help land …

10 More Free Must-Read Books for Machine Learning and Data Science

Summer, summer, summertime. Time to sit back and unwind. Or get your hands on some free machine learning and data science books and get your learn …

The formula to make your best Facebook ads yet

Facebook’s algorithm changes may be limiting organic reach for business owners, but what they offer in terms of targeted, audience-friendly ads …

Annelieke’s Analytics: What is Page Value in Google Analytics?

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing …

4 Ways to Make Facebook & Google Ads Work Better Together

In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings …

Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know

Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they …

AdWords

11 Big Changes Coming to Google Ads: What You Need to Know

Google has done it again!A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a …

AdWords

Coffee Is Good for Your Heart

<b>By Dr. Mercola</b>Coffee has been identified over recent years as having several health benefits, including lowering the risks of some of the most …

Once You Learn This You’ll Never Throw Out the Avocado Pit Again

<b>By Dr. Mercola</b>Avocados (Persea americana) are one of the most popular fruits in the U.S., and two-thirds of consumers have purchased them in the past …

10 Instagram Analytics Free Tools | Measuring Instagram in 2018

No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success. Not only... > Read …

Doing good data science

Mike Loukides, Hilary Mason, and DJ Patil published a first post in a series on data ethics on O’Reilly.We particularly need to think about the …

Retargeting 101

This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately and I have also recently …

Teaching R to New Users - From tapply to the Tidyverse

AbstractThe intentional ambiguity of the R language, inherited from the S language, is one of its defining features. Is it an interactive system for …

Data Science

Better understand and reach your customers with new Cross Device capabilities in Google Analytics

Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking …

The One Thing About Content That Nobody Really Talks About

<b>Does your content move?</b>I could not be more excited that Jerry Seinfeld is back with a new season of Comedians In Cars Getting Coffee. Some people …

Four reasons most marketing departments are stuck in 2010

<i>By Mark Schaefer</i>I recently had an opportunity to do a deep dive into the marketing operation of a Fortune 100 company. In 2010 they wisely created a …

Marketing

You Ask, I Answer: Establishing Marketing Key Performance Indicators

Magdalena asks, “From your point of view, what are the main indicators of performance in marketing?” It depends. What is the goal of your marketing? …