Alejandra D Mattoni

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“Master of None” Co-Creator And “Parks and Rec” Writer Alan Yang On Breaking a Story

One term you’ll hear a lot in the world of TV writing is “breaking the story.” Master of None‘s Alan Yang breaks down how it’s done.<p>The opening credits on most TV shows often come with a side order of lies. The main offender is the “written-by” credit. It’s a suspiciously narrow designation that …

The Most Sought-After Celebrity Noses

1/14<p><b>Halle Berry</b><p>Women still continue to request a nose that looks like Halle’s. New York facial plastic surgeon Jon B. Turk, MD, says it’s her strong …

Scarlett Johansson

7 Things the Great Copywriters Wish You Knew - Copyblogger

We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct …

Vanity Fair - Entertainment, Politics, and Fashion News

Women of Color

The Wet Woman

Immigration crisis forces Obama to 'act alone' with executive orders

Faced with political deadlock, president’s patchwork of options include new migrant deportation criteria and parole in place<p>When US lawmakers left Washington DC for a five-week long congressional recess late last week, a frustrated Barack Obama said he was left to “act alone” on immigration.<p>But the …

Why child migrants head to the US

For many minors from Honduras, El Salvador, and Guatemala, making a dangerous journey north outweighs the risks of staying behind.<p>The dramatic …

Debunking the myths about immigration: Ronald Reagan, Central America and everything Ted Cruz doesn’t understand

If we want to understand the immigration crisis, we need to revisit Reagan and the violence we brought the region<p>There seems to be a general consensus that we should be addressing not only the symptoms, but also the “root causes” of rising emigration from Central America. But what are they? On the …

The day I was nearly arrested for having an autistic son

Moms arrested for going on job interviews, for letting kids play outside. It almost happened to me over a tantrum<p>When my son, who has autism, was 4, he had such a titanic tantrum on the street in Providence, Rhode Island, where we lived, that I couldn't control him. He started screaming, running …

7 Scientifically-Backed Copywriting Tips - Copyblogger

The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.<p>While great writing is truly an art, …

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

So. You think you’ve got yourself a good blog post.<p>You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour …

Master This Copywriting Formula to Dominate Any Social Media Platform - Copyblogger

When you master copywriting fundamentals you acquire skills that you can take anywhere.<p>Take the Problem-Agitate-Solve formula for example.<p>The formula …

6 Steps for Writing Simple Copy That Sells - Copyblogger

Simplicity is the ultimate sophistication.<p>That’s what Leonardo da Vinci said anyway.<p>And four centuries later, Steve Jobs agreed. Actually, Jobs more …

How to Choose Arresting Images for Your Blog Posts (And Why You Should) | Rainmaker.FM

You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more <i>arresting</i> image for this post?” …

10 Rules for Writing First Drafts [Poster] - Copyblogger

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great …

How to Tell a Seductive Story | Rainmaker.FM

Learn how to seduce your audience — and why it’s so important to do so — in this episode of The Lede.<p>Has a singer ever been more seductive than …

How to Use Internal Cliffhangers | Rainmaker.FM

<i>Microseduction.</i> I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal …

Writing

12 Writing Exercises That Will Transform Your Copy Today - Copyblogger

Effective copywriting boils down to one thing: keying into your prospect’s overriding need.<p>Your headline is the means of stopping your prospect in …

Personal Finance

The 8 Types of Images That Increase the Psychological Impact of Your Content - Copyblogger

The importance of using images in blogging goes far beyond “looking nice.”<p>It’s actually <i>deeply</i> psychological.<p>For one thing, your brain (and your …

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience | Rainmaker.FM

The Transcript<p><i>Please note that this transcript has been lightly edited for clarity and grammar.</i><p>The Lede Podcast: How to Curate Knowledge, Turn it …

What to Do If Your Great Content Isn’t Getting Found - Copyblogger

Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content.<p>And by …

How to Build an Audience with Story (From America's Greatest Living Playwright) - Copyblogger

There’s been a fevered interest in the art of storytelling among the business crowd the last few years.<p>The masters and the hacks alike are thumping …

Content Marketing

How to Spot the Weakest Part of Your Blog Post (and What to Do About It) - Copyblogger

What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche?<p>Too much.<p>I’m sure …

How to Be Authentic | Rainmaker.FM

Do people <i>really</i> want the real you? <i>All</i> of it? The answer will, of course, depend on the audience and the forum.<p>If you are writing a blog about drug …

Writing

The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning. ~ William Faulkner<p>Authors often claim that writing a book is …

Internet Marketing for Smart People

You Don’t Have to be a Genius to Master Internet Marketing<p>Something tells us you’re just … well … smarter than most people looking to market …

Marketing

How to Be in the Top 5% of Bloggers: New Research Results - Copyblogger

We’ve said it so often you’re probably sick of it.<p>Content marketing doesn’t work unless the content is genuinely worth reading.<p>Routine, phone-it-in …

How Successful Writers Curate Ideas | Rainmaker.FM

That incredible one-liner that comes to you in the shower<p>That brilliant connection that you make between two different sources of research material …

Productivity

Vintage edits collection - Tom Hiddleston on set...