Alaynn PéreziWatch cost could be subsidized by health insurers, analyst suggestsverified_publisher9to5Mac - Zac Hall(iWatch concept by Todd Hamilton) Apple could be planning to subsidize the cost of its upcoming wearable product through health insurers, Cowan & Co. analyst Timothy Arcuri speculates. “We continue to believe it is possible the product (iWatch) is backstopped by some sort of insurance subsidization …