Idea in Brief What’s Wrong Innovation success rates are shockingly low worldwide, and have been for decades. What’s Needed Marketers and product developers focus too much on customer profiles and on correlations
IPG and rival ad holding companies are grappling with client spending cuts. By Alexandra Bruell Alexandra Bruell The Wall Street Journal Biography firstname.lastname@example.org Advertising holding company Group
In 2007, the top-selling image for the search term “woman” in Getty Image’s library of stock photography was a naked woman lying on a bed, gazing at the camera with a towel draped over her bottom half.
Using ads and marketing tactics to capture the attention of millennial consumers can be trickier than many realize. It's true that many of the people in this demographic use the internet and have multiple
From streamlining decision-making to starting work at 4 a.m., this is how the CEOs you admire get so much done. The average CEO works 58 hours a week, putting in 10 to 11 hours per day, plus an extra hours
WHAT: A new Gatorade starring Michael Jordan, Serena Williams, the Manning brothers, Matt Ryan, JJ Watt, Kyle Schwarber and Karl Anthony Towns, all revealing the one special ingredient that makes a winner.