Industry & Timing

Most recent stories in Industry & Timing

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  World Talent Games

  

  As influencer marketing continues to mature, here's why brands are hiring creators as 'creative directors'

  Digiday  - Kristina Monllos

  Last month, Visible rolled out a Singles’ Awareness Day campaign featuring comedian and influencer Benito Skinner aka Benny Drama. The effort is part …

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  World Talent Games

  

  Snap was once the hottest app. Now it's getting crushed.

  Insider Business - Hasan Chowdhury

  Snap is learning a harsh lesson: Apple makes the rules now. In an investor letter on Tuesday, the Snapchat owner forecast a bleak drop in revenue of up to 10% by the end of March as it faces a flailing digital ads market. It isn't just the deteriorating economy, but the lasting effects of Apple's …

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  World Talent Games

  

  Wealthiest YouTuber MrBeast Aims for $1.5 Billion Valuation

  greekreporter.com - Alexander Gale

  The world’s wealthiest YouTube content creator, MrBeast, is seeking a $1.5 billion valuation for his studio and online brand. Jimmy Donaldson, better …

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  World Talent Games

  

  Why Companies Should Invest in Influencers During a Challenging Economy | PRO Insight

  TheWrap - Eric Dahan

  For instance, instead of eating out at restaurants, they’ll start cooking and entertaining more at home. Rather than going to bars, they’ll have …

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  World Talent Games

  

  Ads are passé, find new ways to get your audiences’ attention

  Moneycontrol - M Muneer

  Branded media, if done right, takes the message to the right audience, entertains them as well as influences them. We tell you how Marketing executive …

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  World Talent Games

  

  Twitter’s new view counts for tweets offer measurement without meaning

  The Verge - James Vincent

  A view count is a metric useful only to marketers — not Twitter schlubs and shitposters. It’s more likely to drive you crazy than drive engagement. The internet is, in many ways, built on fraudulent measurement. Measuring article and video views keep the wheels of online advertising spinning, while …