Aklanta Kalita

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PR lessons from NBA superstar LeBron James

If you want to be better at PR, study LeBron James.<p>James has become so much more than a sports superstar. His website speaks to this: The top menu …

Meeting the PR challenge of “fake news”

<i>Members of the press and PR industry met in London this week to discuss the future of the media and the impact of “fake news” on the industry. I was</i> …

7 Questions To Help Kickstart Your Content Marketing

Ah, content marketing… The newest buzzword in the never-ending sea of marketing buzzwords. And as a buzzword, you will get the same scrutiny that “guest blogging” and “native advertising” both received over the last few years. Both of those previous trends gave varying levels of success to …

Marketing

6 Social Media Use Tips

Whether you're a company or an individual, it's important to have a social media footprint. Social media provides a variety of avenues, including …

Fewer Companies Listen For Customer Complaints On Twitter

It used to be that when a customer complained on Twitter about a company’s service or product, he got action. She got respect. Certainly said customer got a profuse apology for the poor experience whether it was the company’s fault or not. Then, per all PR experts’ advice, the company would quietly …

Instagram reaches 200 million users

Driven by smartphones users, Facebook's photo sharing service passes a milestone, while Facebook itself has announced 1 billion monthly users on mobile phones<p>Instagram now has 200 million monthly active users sharing 60m photos a day, the service has announced, totalling to 20bn photos shared since …

Retweets Are Up, Replies Are Down. How Twitter Has Evolved In The Last Seven Years

A team of researchers at both Brown and Northeastern universities have compiled a report on the evolution of Twitter over the last seven years.<p>The researchers (Yabing Liu, Alan Mislove and Chloe Kliman-Silver) explained that, historically, there has been more focus on Twitter’s impact on society …

Social Media Landscape: The Framework 1/10

I have become fascinated by the evolution of the Social Media Landscape. My ideas will form a 10 part series, of which this is part 1. I will post …

5 Free Tools to Help You Find Social Media Influencers

To any social media campaign success, one key element which influences the result more significantly than any other factor is an influencer or a mega …

Social Influence Research

<i>As any good marketer knows, research is core to understanding what customers think — as well as the ability to provide insights that help craft</i> …

Public Relations

Who Wields Real Influence On Social Media?

<i>Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p><b>Facebook Preps For Huge Play In Big Data Analytics (Business …

Farsnews

TEHRAN (FNA)- The Syrian Army gained more ground at the militant-held Yarmouk Refugee Camp South of Damascus this week. Footage shows ongoing fight …

Middle East

Mapping Organizational Roles and Responsibilities for Social Media Risk

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your …

Public Relations

Look Out Klout, These Twitter Influencer Maps Are Amazing

What if instead of a score, you could visualize the impact a person, business or topic has in a social network? What if instead of using complicated listening tools, you could see in an instant who is talking about your company or its products and how you’re connected to them? What if you could …

Welcome to the world of rubbish social media marketing advice

<b>SOCIAL:</b> It often appears that there are more social media “gurus” kicking about than there are actual brands, many armed with, err, years of …

Social Media Marketing

How To Prevent Social Media Complaints: The Customer-Centric Solution

What’s the best way to make sure your customers never trash you on Yelp, Tripadvisor, or any other review site?<p>The answer’s simple, of course:<p><i>Never make a mistake.</i><p>Well, good luck with that one. I’d say the more realistic way to avoid ever being torched online is more like the</i> …

8 best and worst social media campaigns

Social media can do wonders for any business, but when it backfires, the problem becomes all too public.<p>1. British Gas<p>In October 2013, British Gas …

Customer Service

Social Influence Measurement Site Klout Is About To Be Sold For At Least $100 Million

Lithium Technologies makes tools that brands can use to provide customer service on social networks.<p>The acquisition makes sense. It would be very helpful to brands to know how influential people tweeting about their products and services are. Klout gives social media users a score on a 100-point …

How to Create a Social Media Strategy By Spying Your Competitors

Shares 4K<p>Are you struggling to create a social media strategy for your business?<p>Lacking insight into the social behaviors of your customers?<p>No data, …

Employees Are More Productive When They Can Tweet

Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually benefit businesses, new …

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs</i> …

Social Media Risks Are Real Not Managing Them is Irresponsible

by Nichole Kelly | January 3, 2013<p>For many companies the barrier to adopting social media or expanding their digital marketing strategy is risk. …

How to Use Social Media for Crisis Management

Crisis (from the Greek word “krisis” – judgment) is an <b>unstable period</b> that has a starting and ending point followed by conditions of high stress that …