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Memes: Tips to Help Them Go Viral by @evictorisentia

<i>By Elizabeth Victor</i><p>You may have noticed that your Facebook, Twitter, and other social media feeds have been dominated by images for the past year and …

Introducing Pound: Process for Optimizing and Understanding Network Diffusion

Seeing the forest from the trees.<p>Traditional web analytics provide limited insight about the social web. They can "bucket" a story's viewers according to where they clicked from, and tell us how many are in each bucket. That data is valuable and especially suited to a "pre-sharing" world. But …

Software Development

Native Advertising Measurement Is All Over The Map

By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>So-called native advertising is the shiny new object in digital media. Publishers love selling it, and marketers are increasing their investments in it.<p>According to eMarketer predictions, native ad …

Digital Advertising

Marketing Is Dead, and Loyalty Killed It

So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? Good. Now, please accept my condolences. Your job is obsolete, and unless you turn yourself into a Chief Loyalty Officer, you’re sure to eventually be replaced …

Media companies need to wake up to the digital advertising mess

<i>Digital media are stuck with bad economics resulting in relentless deflation. It’s time to wake-up and make 2015 the year of radical—and concerted—solutions.</i><p>Trends in digital advertising feel like an endless agony to me. To sum up: there is no sign of improvement on the performance side; a growing …

The future of the newsletter and e-mail

Oculus Rift: millions sold in 2015? (credit: Samsung)In “The return of the newsletter,” <i>Wired</i> notes today that with better spam filters and other …

Brands Are Wasting Money on Facebook and Twitter, Forrester Says

By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>Marketers are increasingly turning to social networks Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might …

Ads Don't Work That Way

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a …

Times Square

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday …

International Marketing for Startups – 3 Steps to Improve Your Visibility

<i>The following post was contributed by Anji Ismail, co-founder of DOZ.</i><p>After a successful seed round, my cofounder Faouzi and I decided it was time to …

All You Need to Know About Marketing in One Simple Sentence | Inc.com

Let's begin with the single sentence promised in the headline, and then I will explain:<p>1. Why it is true, and<p>2. How I came to this conclusion.<p>Here's the sentence:<p><i>Marketing, reduced to its absolute basics, is remarkably simple: You figure out whom you want to sell to, and then you determine how you</i> …

Produce Content Marketing That Customers Care About

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming …

Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing” to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is …

The Rise of the Chief Marketing Technologist

Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″<p>Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing …

This marketing platform helped Samsung beat Apple … and predicts the future with 78% accuracy

Facebook wants to be the social layer for the web. Google wants to be the discovery layer, and PayPal wants to be the financial layer.<p>Networked Insights, however, wants to be the consumer intent layer.<p>In other words, a crystal ball — that works — for marketers.<p>Google knows a lot about the world, …

GoPro wants to be a media company, but doesn’t know how to make money with media yet

Advertisement<p>2 Comments<p>Digital video camera maker GoPro filed to go public Monday, and the company’s S-1 filing not only revealed plans to raise up …

How To Tell Your Company's Story So The World Takes Notice

Chances are good that your company is doing something incredible. Chances are better that your audience doesn’t fully get it. While this is an unfortunate reality for many businesses, especially startups, it doesn’t mean that it has to be like this for you. Instead, make sure that your brand’s …

Why marketing isn’t marketing anymore

<i>Bruno Aziza is a big data entrepreneur and author.</i><p>When it comes time to hire a head of marketing, many of the tech entrepreneurs I’ve worked with and advised imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a …

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>If you’re managing social media for your business, it …

Here's Why Instagram's Demographics Are So Attractive To Brands

Instagram is telling advertisers that early photo ads have generated great results and that one client, Ben & Jerry's Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days.<p>Before buying Instagram ads, advertisers need to understand who is on the social network.<p>Over 90% of …

Is this a preview of Medium’s business model?

In a move that suggests possible monetization plans for the future, blogging platform Medium has teamed up with ESPN’s soccer network to build a new …

Twitter Launches Broad Match for Keywords Ad Targeting

Twitter today launched broad match for keywords, making it easier for companies to sell ads against tweets. The move is part of an ongoing effort by the company to monetize its hundreds of millions of users.<p>Twitter says its users have conversations about topics in different ways that express the …

JWT: 10 Trends for 2014 - Executive Summary

In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect …

An Inside Look At Banana Republic And Its Brand Strategy

Banana Republic started as a safari-themed store in San Francisco in the 1970s. A decade later, Gap bought it and transformed it into its more upscale brand. Today Banana Republic looks nothing like its earlier self; the in-store Jeeps have been replaced by shiny baubles, cashmere sweaters and …

On Cyber Monday, Pinterest More Than Tripled The Revenue Sent To Online Retailers

As Pinterest opens its doors to advertisers, retailers have been carefully monitoring the service’s ability to drive traffic to their sites, and more importantly, increase conversions that impact their bottom lines.<p>Over the Black Friday/Cyber Monday shopping holidays, Pinterest delivered on this …

Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed]

Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a …