Akhil Ramesh

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Obsessive Travelers on the Books That Changed Their Lives

<i>(Photo: Eduard Bonnin/Stocksy)</i><p>By Yahoo Travel Explorers<p>Every traveler has one: the book that changed their life — the book that ignited a spark and …

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in …

Shades of Grey

Starbucks Made A Product Placement Deal In A Florida High School's Production Of 'Romeo & Juliet'

But alongside the digital channels that have cropped up in recent years is a new marketing platform you might not have thought about: your local high school's production of Romeo & Juliet.<p>According to a story by The Wall Street Journal, school drama departments have lost funding over the years, and …

Gap’s Instagram Series Feature Product-Infused Plotlines

American clothing brand tells #SpringIsWeird love story with 15 second videos

Clothing

Child sex abuse in the Catholic Church.

*<i>Trigger warning: This post is about child sexual abuse and may cause distress for some readers.</i><p>Advertisement<p>by PETE DILLON<p>So Joe Hockey doesn’t …

Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or Film

<b>Product Placement Tip No. 1: "The Secret of My Success." Join in the game.</b><p>Could there be anything headier than seeing your designs or products …

Product Placement: Effective or Disruptive? Join #AdweekChat to Share Your Take

You might not remember (or even see) the ads that run between segments of your favorite TV shows these days. But it's becoming increasingly difficult …

Product placement comes to Mario Kart 8 with free Japanese Mercedes DLC

Marketing partnership includes bizarre TV ad with 2D Mario driving the luxury car.<p>Thanks to a partnership with Mercedes, a new, slightly more …

Stealth Marketing: How Brands Infiltrate Vine With Product Placement

With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine.<p>The …

Microsoft Surface product placement in CNN election coverage fails as iPads revealed behind them [Updated]

Microsoft must have thought it had pulled off a nice piece of product placement when it gave CNN election commentators a bunch of Surface Pro tablets to help with their coverage. CNN dutifully covered its desks with the devices, resulting in a series of proud tweets from Microsoft fans.<p>There was …

A Guide to All the Gratuitous Product Placement in Nicki Minaj’s “Anaconda” Video

Nicki Minaj and her team deserve a Clio Award for the ad they just made for asses. But the “Anaconda” video also serves as an advertisement for many …

Rap & Hip-Hop

E-Cigarettes Are Tired Of Being The "Cool Dad" Of Smoking

Smokers become smokers for all kinds of reasons: because of stress, because their moms did it, or because it "looked cool." That last one comes up <i>way</i> …

Synergy Or Interference? How Product Placement In TV Shows Affects The Commercial-Break Audience

Consumers have become highly adept at avoiding television advertisements. We switch channels, divert attention to our tablets and phones, and of course fast-forward through ads on our DVRs. Partly in response to this loss of attention, marketers are increasingly focused on product placement as an …

6 Things You Forget About When Building a Personal Brand

This story originally appeared on Personal Branding Blog<p>Most professionals know by now that a strong personal brand is the foundation for a successful career.<p>Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to …

Technology changed product placement (and you didn't even notice)

As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking.<p>Over the past few weeks, Avicii fans in the US …

iPod Bikini: Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?

Marketing iPod with Sports Illustrated bikini pictures? Adrants suggests that, "You can’t buy publicity like the kind that comes with an appearance …

Fashion Modeling

#paid

<b>#paid</b> enables authentic and engaging product placement through social influencers who are famous on the internet. The platform allows brands and …

Why product placement on YouTube can’t be regulated like television

Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video …

Land Rover's Novel Idea: Literary Product Placement With James Bond Author

When Ian Fleming’s first James Bond novel, <i>Casino Royale</i>, hit bookstore shelves in 1953, it featured a top spy who couldn’t be swayed by anything …

Literature's long love affair with product placement

Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the …

I don't think anything could ruin my love for novels more than product placement

The author William Boyd has featured in the news recently because of his latest novella, The Vanishing Game. Not in a …

Teneo Teneo PSG

Teneo Strategy partners directly with the CEOs and senior leaders of the world’s largest companies, institutions and governments to create, enhance …

Bond producers struggling with Twiglets product placement

<b>THE makers of new Bond film Spectre are struggling to incorporate Twiglets into the narrative.</b><p>Director Sam Mendes said: “It’s a nightmare but the …

British Humour

Leaked James Bond product placement pitches reveal unannounced Sony smartphone

Emails found among the documents recently stolen from Sony by hackers have revealed what looks to be concept art for an unannounced smartphone. The “XPERIA Z Fourth Generation,” seen above, was pitched by Sony executives for product placements in the recently announced 24th James Bond flick …

5 big brand adverts that masqueraded as films

Product placement is an awkward part of the film business – whether it’s the Nokia 7110 starring in The Matrix, Budweiser refreshing a thirsty Mark …

Box Office

A view to a sell: will Spectre’s brands get the traditional Bond boost?

Product placement in 007 films is nothing new, but it’s not always the big deals, such as Heineken’s in Skyfall and now Belvedere vodka for Spectre, that pay the biggest dividends<p>Not even Daniel Craig’s clenched thespian gravitas can gloss over the fact that James Bond has got a licence to sell, …