Akash Agarwal

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Digital Ad Revenue Sets New Quarterly Record, IAB Says

Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector's highest quarterly spending on record, …

Q&A: Why Firefox Maker Mozilla Launched an App That Blocks Ads

Last week web browser maker Mozilla announced that it would stop selling ads in its Firefox browser. This week the company rolled out an app called …

Facebook confirms it's launching a new ad product to go after TV money in a big way

In July, Business Insider revealed that Facebook had caved to advertisers to let them buy Facebook video ads the way they used to in the 1950s: by using Gross Rating Points (GRPs.)<p>GRPs have been used for TV ad planning and measurement since the 1950s. GRPs are also used for all sorts of other …

Google is copying two features advertisers love about Facebook

The new products are quite similar to a service and a format already available from Facebook. And they're two of the advertising products marketers love most about the social network.<p>First up, Google has announced a new product called "Customer Match." It works in a similar way to Facebook's …

Digital Advertising

The Solution to Ad Blocking Is to Double-Down on Earned Media

The screams of concern are palpable. Publishers, ad-tech companies, media buyers and marketers spent the last 20 years building a robust digital …

Apple's ad-blocking move causes big problems for retailers like Walmart

When Apple (AAPL) last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much …

Adapting Mobile Web Usability for Ad Content Blockers

Advertisements can be a critical source of revenue for content publishers, but increasingly ads are being shown in obnoxious and intrusive ways. And …

Digital Advertising

The writing is on the wall for the ad-supported Web: It’s the end of the line

With the release of iOS 9 this week, the discussion over ad blocking has reached a peak.<p>That’s because the latest version of Apple’s mobile OS includes tools for developers to create ad-blocking software, affording mobile users the same freedom from advertising that desktop browser add-ons like …

Digital Advertising

Ad blocking in Apple’s iOS 9 highlights rift over ads with app publishers

Apple has warned developers that, in the name of privacy and user preference, it is adding ad-blocking capability in its upcoming release of iOS 9 software, which is expected to arrive with new iPhones as early as Sept. 9. And that’s creating some tension with Google, mobile marketing companies, …

Ad Blocking

Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital …

Twitter expands its self-service ads platform to more than 200 countries

Twitter is bringing its self-service ads platform to more people around the world. The company announced that small- to medium-sized businesses (SMBs) in more than 200 countries and territories can now advertise and reach their target audience on Twitter in 15 languages.<p>And the program has been …

Costa Rica

MoPub now supports video ads that reward you for watching

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost.<p>If you’re not familiar with rewarded video ads, these are formats that encourage users to deal with ads in order to receive an in-app reward. …

How to Use Mobile Messaging to Engage with Consumers

We're in the era of messaging. This technology offers greater accessibility, deeper connections and wider reach with consumers than many other …

Today marks the start of a huge event that affects the entire digital advertising industry

More than 90% of rich media ads (ads that are animated, or change when a user's mouse pointer passes over them) on desktop use Flash, according to Sizmek, meaning if the ad industry hasn't chosen to take action, the majority of ads served to Chrome users won't work properly.<p>And with more than one …

Digital Advertising

Mobile ad costs rise as marketers pay more to target the right audiences

The cost per install (CPI) for acquiring mobile users rose in July, showing that marketers are willing to pay more to get ads in front of the right audiences.<p>Fiksu, a mobile-marketing firm in Boston, reported that its data for July also showed that the cost to acquire loyal users (CPLU, or the cost …

Apps

Mirrativ is DeNA’s mobile livestreaming app — and it has potential beyond gaming

Whenever someone mentions that I should set up a livestream, the first hurdle that comes to mind is all the external hardware components I’ll have to set up in order to just capture game footage. If it’s for a mobile phone game, the logistics get even more complicated.<p>DeNA, one of Japan’s larger …

Facebook Finally Cracks Down On Video Piracy

Facebook didn’t get to be one of the largest video streamers on the web without making a few enemies. Unfortunately, up to this point, a lot of those enemies were the people actually creating cool video content for the site.<p>Today, Facebook is trying to rectify its poor management of controlling …

App Q&A with the experts: A leading firm talks about the evolution of user experience heading into 2016

<i>Mobile apps must continually seek new ways to differentiate in a competitive market that is only getting fiercer by the second. Brought to you by Skyhook, this post is part of a series called “Apptitude” looking at how app owners can reduce friction, boost user engagement, monetize, and get to the</i> …

As mobile gaming stagnates, people are spending less time (and more money) playing games

The top games on mobile in 2015 are the same games that were at the top of the charts in 2012 — and that incessant domination of just a handful of apps is starting to take its toll on the audience.<p>Gamers spent less time playing on mobile in 2015 than they did in 2014, according to Yahoo’s analytics …

Mobile Gaming

This startup has an unusual idea to fight the rise of ad blocking that could just work

But 18 months ago Yavli pivoted the business entirely in response to the huge rise in consumers using ad blocking software. The number of people using ad blockers worldwide has grown 41% year-on-year to 198 million monthly active users, according to a report from PageFair and Adobe.<p>A few months …

StubHub on why we’re about to bypass mobile web

<i>This sponsored post is produced in association with StubHub.</i><p>According to Parag Vaish, Head of Mobile for StubHub, the future of mobile doesn’t include the mobile web. He believes the time is not far off where apps will be available to users any time without having to download and take up precious …

Mobile

One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads

Consumers have fallen out of love with advertising. What once was celebrated as an art form became a relationship of passive tolerance before moving …

Party foul: Game of War studio sues rival Kabam after friendly soirée banter got out of control

You have to watch what you say at a party.<p>A conversation at a shindig at the recent Casual Connect game conference has led Machine Zone, the maker of the top-grossing Game of War: Fire Age mobile game, to file a trade secret theft lawsuit against mobile gaming rival Kabam. The parties dispute what …

San Francisco

Monster Strike makes a frightening $4.2M every day — while spending only a fraction on marketing

Japan’s mobile gaming market is huge, but just a few games take home a bulk of that spending. And one is making an extraordinary amount of cash on a daily basis.<p>Developer Mixi, which produces the Japanese megahit Monster Strike for iOS and Android, reported that the game made $378 million from …

Using Personalized Data and Mobile to Score With Fans

Jordan Mandelkorn has one of those jobs every sports fan wants: marketing manager for the NBA's San Antonio Spurs. A Vermont native who loved playing …

Rocket Internet may be raising a new $1.1B venture fund for late-stage companies

Several reports today indicated that Rocket Internet, the controversial German startup factory, could be raising $1.12 billion for a new venture fund.<p>A German business publication WirtschaftsWoche (WiWo) reported the news today, citing sources. That report was picked up by Tech.eu, which brought it …

Venture Capital

Comcast reportedly preparing a new video platform to compete for ad dollars with YouTube, Facebook

Comcast is preparing to launch a video platform that will compete for ad dollars with web video players like Facebook and YouTube.<p>The service is called “Watchable,” Business Insider reports, but that name could change before launch time.<p>Comcast, the report states, is partnering with major digital …

Advertising

GamesBeat weekly roundup: Hearthstone makes millions, and Paris Hilton on mobile

Welcome to another GamesBeat weekly roundup! This time, Splatoon is still selling well for Nintendo, Blizzard considers a Warcraft 4, and we discuss why 20 million downloads doesn’t necessarily make Angry Birds 2 a success.<p>Enjoy, and have a great weekend!<p><b>Pieces of flair and opinion</b><p>The DeanBeat: …

Rocket League

Marketing platform Real Magnet hopes to attract startups with new discounted program

Startups need marketing as well as tech chops and cash. To help with the former, marketing automation platform Real Magnet is announcing a special program this week at VentureBeat’s GrowthBeat conference.<p>Called Real Magnet for Startups, it provides several startup-optimized campaign templates as …

Marketing

Publishers Clearing House’s ad tech platform buys CRM provider CommandIQ to conquer cross-device marketing

You may think that Publishers Clearing House (PCH) is just the company that takes a big sweepstakes check to some lucky person’s door.<p>But, in fact, PCH is a massive archive of first-party data — the best kind because it can track logged-in users by name.<p>Today, PCH is announcing that its ad tech …

AdTech