Web Team

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Strategy, not technology, drives digital transformation

Article<p>Strategy, not technology, drives digital transformation Becoming a digitally mature enterprise<p>July 14, 2015<p>What’s the most important driver of …

Innovation

Your Guide to Online Research and Testing Tools

The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the …

UX Design

LinkedIn Elevate Lets Companies Prod Employees to Share Content

LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network’s direction.<p>Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter.<p>Available for desktop, iOS and Android, …

Employment

Four Myths About UX and How to Bust Them

While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea …

How Millennials Consume News

Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight …

Demographics

Change Blindness: Why People Don’t See What Designers Expect

<b>Summary:</b> People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error …

Content Migration Alone Is Not An Effective Content Strategy

<b>Summary:</b> While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and …

Information Architecture

Infographic

Today, a website is the first place potential customers and partners come to when they want to know more about your business. It’s your primary …

Top 10 Mistakes in Web Design

<b>Summary:</b> The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less …

Progress in Mobile User Experience

<b>Summary:</b> Our newest research on mobile usability shows an improvement in mobile UX. The responsive-design trend has inspired sites and apps to …

Web Design

Creativity Must Guide the Data-Driven Design Process

Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an …

5 Big Things Marketers Need to Know From Facebook’s Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show …

10 Web Design Trends You Can Expect to See in 2015

Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of the trends we predicted for 2014.<p>While many of those ideas and trends will still be around in 2015 (and probably 2016), it’s time to see what …

Take These 3 Actions To Ready For Google's Mobile Friendly Update

en_US<p>article<p>Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search …

Mobile Web

Six ways to run closed card sorts like a boss

Leadership

Getty Images Talks Vince Vaughn, and How Stock Photos Have Gotten Better by Getting Worse

Vince Vaughn's fake stock photos for the movie Unfinished Business were hilarious because they were so cheesy. But they were Photoshopped from real …

How To Change User Habits With Interaction Design

As Duhigg suggests, here’s a simple framework for designing new habits:<p>Find the cue and the reward<br>• Don’t modify the cue or reward. Create a new routine.<p>For example, let’s look at Groupon as an example. Before the company came along, if users saw a product they liked (cue), they would need to scour …

UI Design

Portrait Video Is Here To Stay, Just Accept It Now

People love to hate on portrait video. I mean <i>seriously</i> love to hate it. A simple Google search for “portrait video” shows basically every blog on the internet that wants to tell you why you shouldn’t shoot video in portrait.<p>But here’s the thing: portrait video is here to stay. As much as you try to …

A Scientific Model for Creating Emotionally Powerful Landing Pages

This model will help you create landing pages that drive your buyer persona wild. Image source.The thing about buyer personas is that they can easily …

UX Design

Google Makes “Mobile-Friendliness” A Ranking Signal Worldwide, Boosts Indexed Apps In Search Results

Google today announced two notable changes that will affect the rankings of search results for users accessing Google search on mobile devices. It will now take into consideration a site’s mobile-friendliness as one of its ranking signals, and information from indexed mobile applications will also …

SEO

Beyond Blue Links: Making Clickable Elements Recognizable

<b>Summary:</b> Whether you adopt a flat-design style or not, interactive components must retain sufficient cues to suggest clickability. Signaling …

Responsive Hero Images

Hero images present unique challenges for responsive designs. During a recent responsive images audit, we found a unique solution which I wanted to …

Web Design

The Ideal Length of Everything Online, Backed by Research

<b>UPDATE: See a newer, updated version of this post with a brand-new infographic.</b><p>Every so often when I’m tweeting or emailing, I’ll think: Should I …

On magical software...

Software is most impressive when it gives you things for free. When just a simple few taps or clicks delivers instant value you’re in awe. It’s …

Five Easy Ways to Be a Better Web Professional

I’ve been building things on the Web for something like eighteen years. That’s greater than <i>half my lifetime</i>. On my bookshelf at home, I keep my …

Web Servers

Everything Is Not Important

One of the greatest lessons we can teach people as experience designers is that everything is not important.<p>You’ve seen sites plagued with this …

Variable Fonts for Responsive Design

Choosing typefaces for use on the web today is a practice of specifying static fonts with fixed designs. But what if the design of a typeface could …

Typography