Andrew J Moodley

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Ten Psychology Tips To Make You A Better Marketer

One of the most important parts of being a marketer is being able to anticipate how people will act. Unfortunately, behavior isn’t always as rational as we think. People can be weird, and human quirks can make it difficult to understand how to influence your consumer and create compelling content. …

Psychology

If I Wanted My Question Answered In 15 Hours I Would Have Waited 15 Hours To Ask The Question

The average response time to handle a customer service request via email is 15 hours and 17 minutes. That’s according to the 2017 Customer Service Benchmark Report recently released by SuperOffice. They studied 500 companies and found, “… a majority of the 500 companies in the study are failing to …

Customer Experience

ALDO On The Changing Role Of The Retail CMO

The role of the Chief Marketing Officer (CMO) is evolving and transforming faster than any other role in the C-Suite. No longer responsible for simply owning the brand and delivering creativity in the business, today’s CMO has vast and complex responsibilities that span technology, analytics, …

Customer Experience

How Millennials Can Explain Their Non-Traditional Jobs To People Who Don't Get It

Passionate millennials just on the cusp of publishing a novel, launching a non-profit or developing a new business share a burden as big as their dreams: How do they explain their table-waiting or Uber-driving to parents and friends in the traditional workforce who don’t understand?<p>Past generations …

What's Different about "Unicorns"

<i>This is the talk I gave at the Female Founders Conference 2017.</i><p>Last year I spoke about all the problems that can arise in a startup and how to avoid …

An incredible way to do maths: finger calculations the Indian way

Source<p>We're not talking about counting to 10 on our fingers. Indian children are taught to do complex calculations quickly using a finger system that …

The 30 Things Customers Really Value

Executive teams often struggle to land innovations that will significantly grow the business. A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented …

What Digital Commerce Startups Can Learn from the $1 Billion Acquisition of Dollar Shave Club

Who knew $1 razor cartridges could be worth so much?<p>In one of the most expensive deals of its kind, e-commerce startup Dollar Shave Club (DSC) has just been acquired by body products giant Unilever to the tune of $1 billion in cold, hard cash.<p>The monthly subscription service ships razors and other …

Why Do Startups Think That No Marketing Budget Is Acceptable?

Consulting on and writing a book about emerging and ‘Disruptive Technologies’ (plug – out next year!) I run across the odd (read: many) startups. Each one has merit of some sort although an alarming rate, I am increasingly sad to say, simply solve surface issues for rich people. I am also seeing a …

Startups

The One Thing About Your Spouse’s Personality That Really Affects Your Career

Here’s something that’s obvious, but at the same time not: We’re all a lot more than we appear to be at work.<p>We have other dimensions that are invisible to our companies, supervisors, direct reports, and most of our colleagues, and those invisible dimensions have a deep impact on our work.<p>A couple …

What I Learned From 10 Years of Doing PR for Apple

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.<p>The …

Brands' lack of purpose endangers consumer relationships, says Edelman

Please <b>log in</b> below to continue reading. Not registered? Register now for limited article access or subscribe now for full access including access to …

6 Ways to Recruit Superstar Talent to Your New Company

Recruiting in today’s ultra-competitive job market is tough and success can often hinge on the team that you already have in place. Some sources suggest that in the start-up world the team is second only to timing when it comes to recruiting. The team is more important than the idea, the business …

Lean Strategy

Strategy and entrepreneurship are often viewed as polar opposites. Strategy is seen as the pursuit of a clearly defined path—one systematically identified in advance—through a carefully chosen set of activities. Entrepreneurship is seen as the epitome of opportunism—requiring ventures to pivot in …

Why IBM Is Buying a Digital Marketing Agency

When Citi wanted to be the first U.S. financial services firm to design an Apple Watch app last year, it didn’t look to Madison Avenue for help. …

AIKIDO - Street story (Czech short movie)

Why All Those B Vitamins in Energy Drinks Aren’t Actually Energizing You

Here’s the truth about how B vitamins affect your energy<p>Energy drink companies love to pump your body full of B vitamins. One popular “beverage” contains more than 8,000 percent of your daily value of B12, and 2,000 percent of your daily value of B6.<p>But here’s the thing: No one knows why. Not even …

Wellness

How the Body's Trillions of Clocks Keep Time

Carrie Partch was at the tail end of her postdoc when she made the first discovery. The structural biologist was looking at a database of human …

Biology

Calisthenics Unity Workout - Train Hard, No Excuses!

Workouts

Training Basics & Starting CALISTHENICS (Beginners) - Complete Workout Routines (FULL Body)

Workouts

14 year old incredible body transformation! ( Calisthenics and streetworkout )

Albums

What Makes Great Salespeople

What behaviors drive successful salespeople? Last year, research by my people analytics company VoloMetrix identified three things that were highly correlated with top performing reps: More time spent with customers; larger internal networks; and more time spent with managers and senior leadership. …

3 Ways Leaders Accidentally Undermine Their Teams’ Creativity

There are a lot of myths and misconceptions about where creativity comes from and how to nurture and grow it in a team. As a result, even well-meaning leaders can end up killing the creativity of a team when they need it most.<p>If your team is in the midst of solving a problem or generating a new …

Signs Your Team Is Too Strong for Its Own Good

We talk about building strong teams as though there’s no upper limit — stronger is always better. But it turns out, you can go too far. It’s possible for a team to be <i>too</i> strong. In fact, one of the primary drags on organizational performance is the natural consequence of managers paying too much — …

Debriefing: A Simple Tool to Help Your Team Tackle Tough Problems

Your team has identified an important goal to hit, challenge to be addressed, or opportunity to be pursued. You call a meeting or two, set objectives, put a plan together, and start to execute. Everything looks good on paper.<p>But then your plan starts to hit some snags. Certain objectives are harder …

The Main Reason Startups Don’t Last

As a child I used to go to the local video store to rent movies to watch on the weekend. The store, part of the Potomac Video chain, was one of the …

99% of Networking Is a Waste of Time

Building the right relationships — networking — is critical in business. It may be an overstatement to say that relationships are everything, but not a huge one. The people we spend time with largely determine the opportunities that are available to us. As venture capitalist and entrepreneur Rich …

What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Photo by Mark Fiore<p>How do musicians make money today? Album sales are down 14%, single downloads are down 11%, and only the streaming services are up, 28%. Technology has forced music artists to completely rethink the way they approach their businesses. We’ve all had to adapt.<p>The most successful …

Why the Best Salespeople Get So Lucky

Sales managers have a difficult relationship with luck.<p>They love it when it’s helping their teams, but they know how unreliable it is. They’ve seen it occasionally give a lift to morale, but they’re probably familiar with studies showing that attributing success or failure to random outside factors …

The 5-Minute Upper Body Workout

Hit your chest, shoulders, back, and arms in almost no time<p>A well-defined upper body makes you look like you mean business. It relays strength and confidence on the beach, underneath a T-shirt at the bar, and dressed in a button down in the boardroom.<p>But just how powerful is your upper half? Find …

Workouts