Path of Least Resistance

By Bertus Kock | The secret to building a product with the best chances for success.

UX & Psychology Go Hand in Hand

In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true …

Digital Design

Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines.They’re capable of processing complex patterns, and they regulate every aspect of our very existence.But even …

UX Design

First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing

<b>Summary:</b> The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating …

Behavior

More Human than Human?: Designing a Conversational UI

You can draw a direct line in the UX family tree from User Experience Design back to Human Computer Interaction. What if we could make the “computer” …

UX Design

Micro interactions – what they are, how they work, and best practices

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them …

UX Design

The Psychology Principles Every UI/UX Designer Needs to Know

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are <i>perceived</i>, we can make adjustments so …

UX Design

A Designer’s Guide to Perceived Performance

A well-designed site isn’t how easy it is to use or how elegant it looks. A site isn’t well-designed unless the user is satisfied with their …

Chunking

43. Chunking<p>by Martin Harrod<p>The term chunking was introduced in a 1956 paper by George A. Miller, The Magical Number Seven, Plus or Minus Two : Some …

8 Steps to Amazing Microinteraction Design

As you already know, microinteractions are one of the hottest UX trends right now. They enhance user experience, provide important feedback, explain f …

The UI of Tomorrow: Simple and Friendly

In the next few years we will see a continuing trend to simplify the UI of our apps/websites. This is happening because of two main factors: How we …

Experience our first conversational article

<b>State of the conversation</b><p>Eight trillion. That’s the number of text messages sent every year. For the record, that’s 23 billion texts sent every day. …

Nailing the UX of Authentication on Mobile

How to make signups and logins suck less<p>Handling authentication is usually an afterthought, something that we just expect to work and rarely put in …

Nailing the UX of Authentication on Mobile

How to make signups and logins suck less<p>Handling authentication is usually an afterthought, something that we just expect to work and rarely put in …

Designing for Experience

In its first era, design was seen as a problem solver; it has now moved into a second era where it’s seen as a creator of meaningful experiences.<p>“The …

Beyond Usability: 3 User Experiences Reshaping Their Industries

<b>Summary:</b> Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI …

Usability

The UX revolution

The Drum, in association with ContentSquare, has launched a new report exploring why user experience (UX) will be a brand’s biggest advantage in the …

UX Design

Let the Action Buttons in the Dialog Box Scream its Outcome

We use Dialog boxes in our apps to inform the user about a situation and require acknowledgment. The naive action button pairs to use in the dialogs …

The Friction Fiction

‘Frictionless design’ has become synonymous with ‘good design’. User journeys with cognitive and physical barriers that are minimised are on the …

UX Design

The Next Big Thing In Design? Less Choice

In the future, the design around us will sweat the small stuff, writes Huge CEO Aaron Shapiro.<p>Choice is overrated.<p>Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are …

UX Design

Design Principles for Reducing Cognitive Load

Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image …

You're Thinking Too Big: Create Impact with Microinteractions

Two products hit the market. Feature wise, they're nearly identical and they are competing pretty closely on price as well. The difference, though, …

UX Design

The Technical and Social Challenges of Conversational Design

I made my website conversational. Here is what I learned.<p>A while back, I ran an experiment on my website. I made it conversational. The feedback, …

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

<b>Editor’s Note:</b> <i>David Lieb is co-founder and CEO of</i> <i>Bump</i><i>, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together.</i> <i>Bump has been downloaded more than 130 million times.</i><p>It’s been hard to ignore the massive shift in the last …

7 Web Form Optimization Insights from Testing Hundreds of Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the …

Usability

Stop Making Me Sign Up!

Installing a new app can be exciting. When you’ve found one that may be just what you need, opening it is like unboxing a new toy. So why do so many …

Mobile

Augmented Reality: What Does It Mean for UX?

<b>Summary:</b> AR technologies can impact the user experience by decreasing interaction cost, cognitive load, and attention switching.<p>Popular apps like …

The Power Law of Learning: Consistency vs. Innovation in User Interfaces

<b>Summary:</b> Across many tasks, learning curves show an initial learning period, followed by a plateau of optimal efficiency. New interfaces compete with …

When Card UI Design Doesn’t Work

Proving that lists can trump cards 🃏<p>With the popular rise of Material Design, ‘cards’ have become a common part of modern web design. Especially …

Usability

External Cognition in Product Design: 3 Ways to Make Use of External Cognition in Product Design

Learn to design products and systems that make your user’s lives easier by relieving them of their cognitive load, the amount of effort being used in …

UX Design