Aivars Zunde

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The real opportunities with Facebook Messenger

In April, 2016 (a mere seven months ago) Mark Zuckerberg, David Marcus (and, in a smaller side tent, myself) went on stage to proclaim that the future of business is <i>conversation</i>.<p>Imagine the opportunity to communicate with one billion potential customers   in a personal, private space  that makes it …

Update Your Email Strategy With These 2016 Email Trends - Small Business Trends

Email is an essential communication tool of the digital age. For marketing professionals, an email list is a vital part of any digital marketing …

The Formula For Blockbuster Games Apps -- And Why We Are Addicted

With mobile app user acquisition costs rising through the roof and revenues set to go sideways, major publishers and independent studios are under increasing pressure to find better and smarter ways to boost audience spending in their game apps. While app companies can harness algorithms and …

Mobile Gaming

Native ads will drive 74% of all ad revenue by 2021

Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.<p>By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up …

6 Smart Ways To Use Website Design To Boost Your eCommerce Prospects

Digital marketing is all about understanding where the industry is going. 2016 is going to be a time where online eCommerce design changes again. We are already part of the way through the year and there are still huge changes in the offing. Some of the biggest changes don’t involve how people are …

eCommerce

The Only Stat Advertisers And Marketers Need To Know About Ad Blocking

And you may have seen some stats bandied about.<p>I recently came across these courtesy of Accenture.<p>As you can plainly see these stats do not paint a pretty picture for brands what with 61% of consumers saying they are aware of ad-blocking technology. Of course the other two stats above are direct …

Ad Blocking

Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts

About 1 in 5 emails never reaches the intended inbox, according to Return Path's 2015 Deliverability Benchmark Report. Yet email deliverability rate …

7 Bad Habits You Can Drop Today to Become Ultra-Successful | Inc.com

The internet is chock full of advice on which habits will boost your success--in the morning, nighttime, and anywhere in between.<p>I can attest that the right habits will do wonders. However, the thing about habits is that they're so ingrained in our minds and so routine that we barely notice …

Self-improvement

3 Exponentially Better Alternatives to Banner Advertising

With the average click through rate at a historic low of 0.06%, banner ads are failing to deliver results 99.94% of the time. Here are 3 viable alternatives with proven results.<p>Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital …

2 Steps to Gain 32,000 Visitors in, Yes, 1 Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I specialize in getting people to click on content. Whether that content is a blog post, an interactive resource or even an infographic, my aim is to get as many people as possible to click on the content, engage with it and share it.<p>My …

2 Startups Claim to Fix Retailers’ Online Shopping Cart Woes

With more traffic moving to retailers' mobile sites, marketers are finding new ways to incentivize people to actually checkout online.<p>Today Gatsby, a …

Subscriptions are enjoying a new prominence as a revenue engine for digital content and apps

Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), thanks to recurring payments from a subscriber base.<p>In this new and exclusive report from BI Intelligence we look …

GQ Tells Readers to Turn Off Ad Blockers or Pay Up

Conde Nast publication <i>GQ</i> is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an …

The 10 things in advertising you need to know today

<b>1. Snapchat is the social media company to watch in 2016.</b> The company is, according to analysts, going to be one of the biggest advertising destinations next year — at the expense of Twitter.<p><b>2. Wish, a hot US e-commerce startup, is spending $100 million on Facebook ads per year.</b> The company is …

Advertising

6 Ways to Reanimate the Battered Banner Ad

Raphael Nolens, Niky Patyn & Frank Delmelle<p><b>“</b><b>Scientific proof that no one pays attention to banner ads</b><b>”. <br>How’s that as a wonderful headline to kick</b> …

14 mobile marketing trends that will dominate in 2016

There's no doubt that mobile marketing is the future; 2015 proved to be the tipping point. But as both brands and technology continue to evolve, what …

How to Build a Compelling Marketing Plan for Your Startup | Inc.com

This 3-part series is intended to illuminate what goes into developing a superior business plan-one worth funding. I hope that you enjoyed Part I of the series last week. In this installment, we will examine the <b>Marketing and Sales Section</b> of the typical business plan.<p>The <b>Marketing and Sales Section</b> …

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

Google made a big change that will make the mobile web way better

Google on Wednesday said it would begin penalizing the search rankings of websites that use pop-up mobile ads asking users to install an app, the …

iOS 9 content blocker will transform the mobile Web

iOS 9 comes with a major new feature called ‘content blockers’ which will allow users to install apps that block trackers, advertisements and other unwanted content for the first time.<p>Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile …

How psychology can help generate more clicks on your links

In Web design and usability testing, there is no “<i>it just happens</i>” phenomena while studying user interaction. There is always a scientific or psychological explanation that answers the question – “<i>what motivates a visitor to take action?</i>”.<p>Only recently there has occurred a surge in the number of …

MBAs share the most valuable lessons they learned in business school

Ask a group of MBAs what they think the most valuable lessons business school provided them and you'll get a myriad of answers.<p>At least, that's what we found when we sifted through the Quora thread, "What are the top five most important business lessons learned in business school?"<p>From basic …

3 Innovative Online Advertising Platforms You Need to Know About | Inc.com

Let's be honest. When it comes to marketing, it can get a little frustrating with the myriad of techniques, tools, and tips that claim to help you increase ROI. But how are you supposed to know which one will give you the biggest bang for your buck <i>without</i> having to invest a lot of time, money, and …

Marketing

$2.8 billion Slack has turned down 8 to 10 acquisition offers

Founder and CEO Stewart Butterfield said on stage at Re/code's Code Conference earlier this week that the company has already denied between eight and 10 solicitations.<p>And that's only the number of real offers — Butterfield has swatted away a number of interested parties in their introduction …

The mobile advertising challenge — what will it take to get beyond banner ads?

<i>This sponsored post is produced in association with Adtile.</i><p>You want to watch that video on your mobile phone? First you have to watch an ad for 20 seconds. Maybe you want to surf the Web on your phone? Whoops, you accidently clicked on a tiny, almost invisible banner ad. Now suddenly the page you …

Facebook's Atlas takes digital advertising beyond the cookie — here's how

For years, digital marketers have been shackled to an increasingly outdated technology known as cookies, which are still used to measure and target digital ads.<p>Cookies — bits of code dropped into web browsers — are known to generate poor approximations of how many people view a digital ad, …

New Mobile Ads Recommend Videos Based on the News You’re Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat …

10 Ridiculous Beliefs That Are Killing Your Success

<b>You have big dreams!</b><p>But there are too many obstacles in your path, aren’t there?<p>You aren’t as ‘<i>lucky</i>‘ as those who have made it big.<p><i>Do you really</i> …

Entrepreneurship