Ainul Baizura

8 Flips | 3 Magazines | 2 Likes | 3 Following | 2 Followers | @ainulbaizura | Keep up with Ainul Baizura on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ainul Baizura”

Simplicity Is Everything: Customer Experience Done Well, With Brand Expert Margaret Molloy

You don’t hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy, simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications and business development initiatives globally. She is a …

Customer Experience

How Netflix Reinvented HR

Artwork: Freegums, Good Vibrations, 2011, acrylic on wood, 8′ x 15′<p>Sheryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a …

The 3 Elements of a Strong Corporate Identity

If you asked your employees, “How do we create value for our customers?” would you get a clear answer? And would three different people have the same view?<p>The question about a company’s way to create value for customers is probably one of the most fundamental elements of strategy. Which makes it …

A Company’s Good Deeds Can Energize Employees

Struggling companies naturally have a hard time keeping employees engaged. Leaders tend to focus on cost-cutting and big strategy shifts rather than on talent retention. But what if there was a way to revitalize a business while simultaneously energizing its people? In my experience working with …

How to Tell if Your Company Has a Creative Culture

“Business has only two functions — marketing and innovation,” Peter Drucker once said. Innovation generates new products and business models, and marketing lets the world know about those innovations. Both disciplines are often seen as the fruit of creativity. But when it comes to building the …

The Takeaway — Capital Ideas

Follow Favorite: Places to Go Before You Die

More than 1,400 pinners around the world contribute to this insanely inspirational board. The classic idea of a travel bucket list is at work, …