Aina.v.raj

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How Apple Pushes Entire Industries Forward

Yesterday, hardware stole the show at the Apple unveiling. But Apple’s most impressive achievement on display at yesterday’s announcement was not a technological feat — although the technology on display was certainly impressive.<p>Apple’s great feat was the use of their scale to swiftly get the world …

Fixing a Work Relationship Gone Sour

Sometimes you get stuck in a rut with someone at work — a boss, a coworker, a direct report. Perhaps there’s bad blood between you or you simply haven’t been getting along. What can you do to turn the relationship around? Is it possible to start anew?<p><b>What the Experts Say</b> <br>The good news is that even …

4 Mistakes Marketers Make When Trying to Go “Viral”

Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?<p>The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild …

Use “Both-Brain” Marketing to Balance Creativity and Analytics

Marketing was once largely the preserve of creative, right-brain types, but the function needs—and is getting—a much larger mixture of data and analytics. Sometimes, though, there’s a danger of relying too heavily on analytics. What’s needed is the right balance, what we call a “both-brain” …

Lafley’s P&G Brand Cull and the 80/20 Rule

Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. Lafley launches a “game changer” profoundly different than what he championed in his eponymous 2008 bestseller.<p>P&G is cutting its global brand portfolio by more than half. Instead of focusing on …