Aimee Howland

6 Flips | 1 Magazine | 1 Following | 1 Follower | @aimeeeh | Keep up with Aimee Howland on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aimee Howland”

A Basic Game Plan For Content Marketing Done Right

Doing content marketing right requires the same diligence it takes to get to the gym 3 times a week. Here are some tips for making it happen.<p>To listen to some people talk about content marketing, you would think they discovered a new particle of physics. This isn’t meant to give short shrift to …

Demandbase hooks $15M to improve B2B marketing and real-time engagement

B2B marketing startup Demandbase has raised $15 million in new funding to help it add more sales members and push for growth in U.S. and European enterprises.<p>San Francisco-based Demandbase offers real-time targeting and personalization for B2B marketing efforts, and its tech can be embedded into …

Real-Time Marketing Tips from Twitter at SES New York

“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld, Twitter’s VP of …

Google AdWords and digital marketing – bricks for clicks

With more and more corporate casualties on Britain's high streets, is a return to the independent retail landscape of the past a possibility? If …