aimee227

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A guide to branding your small business

From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages<p>Get your branding right, and your business could reap the dividends for decades to come but get it wrong, and it might be your most costly mistake. So how can you …

Small Business

Online Marketing Expert

<i>LISTEN TO MY LATEST PODCAST EPISODE: #204: How She Quit Her Day Job and Turned Her Side Hustle Into a Full-Time Thing with Melissa Norris</i> <i>LISTEN TO MY</i> …

Marketing

Podcast

Why I'd Rather Email than Advertise

<i>Poornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers.</i><p>“Why is email the most effective channel for converting customers?”<p>Exactly a year ago I had 10 people subscribe to my email list each month. I let out a big …

There’s Always Next Year: 10 Content Marketing Resolutions for 2015 | Inc.com

It's been a remarkable year for content marketing. Businesses continue to jump on the bandwagon, building in-house newsrooms, and often turning out better and more compelling content than their traditional media counterparts. Over 90% are now engaged in one form or another.<p>Whether you are a content …

Marketing

The 7 Attributes of CEOs Who Get Social Media

Peter Aceto, the CEO of Tangerine, recently said in <i>The Globe and Mail</i>, “I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted Superbowl commercial.”<p>This is the preference of a truly social CEO. …

Recent Facebook And Twitter Changes That Affect Marketers

There’ve been some significant shake-ups at Facebook and Twitter recently; in this article, I’ll outline some of the most significant changes business owners and marketers can expect to see in the coming months.<p><b>Facebook: No More Promotional Posts</b><p>Many marketers already take advantage of Facebook’s …

The Overlooked Side of Content Marketing and 3 Ways to Really Gain Exposure

Studies are showing that more and more B2B and B2C companies are utilizing content marketing. Meaning they are blogging and generating blog articles …

14 Apps for Planners and Preppers

We know you’re busy. That’s why we’ve given you the scoop on tons of apps and tools to keep you on top of things. From the best calendar apps and top ways to beat procrastination to seven tools that act as your personal assistant and even tools to improve your focus, we’ve covered it all. It seems …

Apps

9 black-and-white mobile camera apps go mono a mono

Monochrome is back in fashion — as if it every really left. Despite the ubiquity of color images native to digital cameras, the drama of black and white photography is being rediscovered and people are once again connecting with its subtle beauty.<p>Manipulating monochromatic tonal ranges or unicolor …

Pixar Cofounder Ed Catmull on Failure and Why Fostering a Fearless Culture Is the Key to Groundbreaking Creative Work

<i>“Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before,”</i> Neil Gaiman urged in his commencement-address-turned-manifesto-for-the-creative life. <i>“The chief trick to making good mistakes is not to hide them — especially not from yourself,”</i> philosopher Daniel …