The Future of Branding

Most recent stories in The Future of Branding

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  Aida Boucheron

  

  The Radical Future Of Branding

  Fast Company - By Suzanne LaBarre

  Designers predict the major branding trends of 2017. At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

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  Aida Boucheron

  

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  invisionapp.com

  A lot of work goes into crafting the perfect brand. Okay, that’s the understatement of the year. But it’s the reason designing within a brand has so …

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  Aida Boucheron

  

  Here's How Chat Apps Are Becoming As Important As Social Media For Brands

  TechCrunch - Jon Russell

  A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives. Former Beatle Sir Paul McCartney released …

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  Aida Boucheron

  

  How Far Is Too Far in the Race for Eyeballs?

  Entrepreneur - Catherine Clifford

  The war for eyeballs online has gotten pretty grotesque. There is seemingly nothing that is off limits. And yet, as an entrepreneur, if you are trying to grow your business, it can feel as though you need to play the game, or risk losing customers -- and revenue. But at least one company says it has …

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  Aida Boucheron

  https://blog.twitter.com/en-gb/2016/5-tips-for-brands-using-moments-on-twitter

  Aida Boucheron
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  Aida Boucheron

  

  Branding in the Age of Social Media

  Harvard Business Review - Douglas Holt

  Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they …