Ahmed Hamdy

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Tesla’s Referral Program: How to Grow with a $0 Marketing Budget

In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks, and …

How to write a cover letter, according to Leonardo da Vinci

Selling yourself often feels like a grotesque act. So job applicants’ cover letters seem unlikely to contain much great prose. Instead, we tend to fill the page with false notes and empty phrases. (“I believe my skills make me the ideal candidate, and I would appreciate your consideration…”)<p>But it …

Employment

300 slideshares that entrepreneurs must read

When you become an entrepreneur, you accept the reality that you will need to have a deep amount of knowledge about a broad range of management and leadership topics (and the most efficient way to empty trash bins too).<p>There is a vast amount of free and amazing material online to help you …

What if Performance Management Focused on Strengths?

In previous posts I praised Microsoft’s rejection of individual performance ratings as the building block for an effective performance management system, and described why rating people on a list of competencies is a flawed method for improving their performance.<p>Obviously we need a new system. And …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

The MOOC Marketplace Takes Off

The MOOC market (Massive Open Online Courses) has exploded. Not only are there a proliferation of courses, there are now a proliferation of MOOC platform providers and tools.<p>This month Coursera landed another $20M in funding, bringing their total investment to $63M (even more than edX‘s original …

How CMOs Can Get CFOs on Their Side

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. The opportunity is enormous. In our experience, companies that adopt this …

Managing People on a Sinking Ship

When your business is facing declining sales, a potential buy-out, or even certain closure, how do you manage people who are likely panicking about their future? Can you keep your team’s motivation and productivity up? The short answer is yes: Even when it’s clear that a company’s in trouble, there …

Order in the Strategy Court

As followers of Dilbert all know, personal and office politics pervade organizational life. If pressed, therefore, most of us would agree that whenever you have a) ambitious people with a variety of visions, b) limited resources, and c) serious flaws with decision tools, any strategic decision is …

How well does your country attract and retain talent? Which countries nourish the potential and skills of their workforce? International Relations Online offers a new take on our Human Capital Index in this handy infographic: http://ironline.american.edu/understanding-the-human-capital-index-infographic/?utm_source=twitter&utm_medium=social&utm_campaign=blog Photo: Reuters/Lucas Jackson

Tech Leaders, Economists Split Over Clean Energy's Prospects

There is a broad scientific consensus that to keep global warming in check, we need to phase out 80 percent of all oil, coal and natural gas by midcentury. President Obama has set a nonbinding target to do precisely that.<p>There are technologists who say this national goal is well within reach, but …

The One Thing Great Brands Do: Insights From a Branding Expert

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Branding is a term that gets talked about a lot, but many entrepreneurs struggle to grasp this slippery concept. How does it differ from marketing? Is it all about logos and web design? What about social media? Branding …

Entrepreneurship

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

The Future of Marketing: 4 Things You Need to Know

Technology is utterly changing the way companies spend money on marketing.<p>I recently posted the 15 Greatest Marketing Innovations of All Time, so this is probably a good time for me to write about where marketing is headed. The four trends below are based on an unpublished chapter of "The End of …

Marketing

How Europe Is Betraying Its Children

A few days ago, I participated in a debate organized by the <i>Economist</i>on whether the new generation has the skills it needs to succeed in tomorrow’s world. I thought I had the easy job of arguing that, especially in countries like Greece (where the event took place), there is a serious skill gap, …

Performance Management and the Pony Express

Microsoft has decided to dump the practice of rating individuals’ performance on a numerical scale – a decision I applauded in a recent post. I argued that such rating systems don’t accomplish the task managers expect from them, which is to accelerate the performance of their people. At best, they …

A teenage boy from Mongolia achieved a perfect score in MIT's first massive open online course on circuits and electronics, writes John McArthur, highlighting the huge potential of online learning. What are the consequences of taking lectures out of the classroom and onto the world wide web? http://forumblog.org/2013/11/five-key-rules-for-open-access-online-education/ Photo: Reuters/Claro Cortes

What are your tips for the perfect job interview - as a candidate and a recruiter? Oddball questions and practical tasks can tell you a lot more about a candidate than a traditional, scripted process, Shari Alexander argues in Entrepreneur. http://www.entrepreneur.com/article/230024

Five Sources of Start-up Ideas

Does anyone dispute that 2013 has been the year of the tech company? LinkedIn has surged over 100%. Twitter and Zulily popped more than 70% and 80% respectively on the day of their recent IPOs. Even Facebook’s stock, once completely out of favor, has doubled in value over the past six months.<p>As …