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U.S. law enforcement, Mexico agents met on Guzman escape: Mexico official | Reuters

MEXICO CITY (Reuters) - U.S. law enforcement officials met with agents of the Mexican attorney general’s office this week to share information related to the escape from prison of drug kingpin Joaquin “El Chapo” Guzman and coordinate efforts to apprehend him, a Mexican government official said on …


Anatomy app is just what the doctor ordered

A Galway-based team of designers has developed a revolutionary new 3D medical map of the entire human body.<p>Early anatomists dissected cadavers to …

12 Rules for Maximizing Conversions from AdWords | Conversion Sciences

• SHARES<p><i>Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™.</i><p>Google AdWords is a very impressive advertising …

Google AdWords Call Extensions - How, Why and When

Google AdWords Call Extensions – How, Why and When<p>By Alyssa DiLoreto /<p>Paid Search<p>It’s no secret that we love Ad Extensions at LunaMetrics. Ad …

Google Search Funnel Reports

<i>April 1, 2014</i><p>I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many …


Killer PPC Tips from Hero Conference Part 1

Pay Per Click

Killer PPC Tips from Hero Conference Part 2

Pay Per Click

26 Free Must-Have Tools for PPC Success

Share with:<p>Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI …


New Wordstream Tool Lets You Audit PPC Landing Page for Free

Consider this:<p>More than 25 percent of accounts send all of their PPC traffic to just one landing page.<br>• 20 percent of small businesses send clicks …


How to do Keyword Research the Smart Way: Targeting Interest and Intent

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good …

Best Practices for PPC Reporting: Reporting to your Clients and to Your Boss

The only way to truly monitor and understand your pay-per-click (PPC) campaign is to create detailed analytical reports, but as a campaign manager …

Why AdWords Dynamic Search Ads Work Better Than You Think

A look into Dynamic Search Ads (DSA) best practices, optimization tips and how DSAs can successfully contribute to eCommerce PPC efforts.


Google Analytics Now Separates Brand And Non-Brand PPC Traffic

Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To …

Google Analytics

How Google AdWords Auctions & Ad Rank Work

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system …

13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands


Are You Making These 10 Common Google AdWords Mistakes?

Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled …

8 PPC Hacks You Should Be Using

<i>July 1, 2014</i><p>Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a …

What Marketers Need To Know About The New AdWords Quality Score

What's really going on behind Google's latest release of additional Quality Score information. It may not be what you think.


Beginners Guide to Google Analytics Attribution Modeling

Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging.<p>It forces you to use both your left …


Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people …


9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis

If you are just getting started with paid search marketing, there is one great strategy you can use to get insight into keywords, ad copy, and even …

How to apply the look of hand coloring in Lightroom

6 of Lightroom's Hidden Treasures

6 of Lightroom's Hidden Treasures - virtual copy, soft proofing, smart previews, lights out, targeted adjustment, and visualize spots.

Useful Lightroom Plug-ins


Some Really Useful Resources for Making You a Master at the Art of Split Tone Photography

Split tone photography is a technique that has allowed photographers to produce some of the most amazing shots you will ever see. Done well, it can …


What You Need to Know About Dynamic Range (And How It Can Improve Your Images)

As an unabashed music geek, I am fully aware of the impact of dynamic range as it applies to audio recordings; no matter how great a song may be, I …


Lightroom Before and After Tricks

Richard Harrington is the CEO of ThinkTAP and the Publisher of Photofocus.He is also the founder of RHED Pixel, a visual communications company based …