Afshin

23 Flips | 6 Magazines | 1 Like | 3 Following | @afshinS | Keep up with Afshin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Afshin”

108 Marketing Terms and Definitions You Need to Know

The marketing world is full of acronyms and other lingo that can leave anyone’s head spinning. Not to mention the fact that things are always …

22 Tantalizing Content Marketing Stats and Facts

With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount …

Save Time and Double Your ROI: A Guide to Applying the 80/20 Rule to Your Marketing

Marketing is rarely your only job……even if you’re a marketer.Whether your job title is “marketer” or you own your own business and need to market it, …

Marketing

Geotargeting: you’ve got to be big to go small

Geolocation is the essence of mobile. When consumers pop their mobiles in their pockets, they carry your advertising, so if you know where they are, …

Which Form of Digital Advertising is the Most Effective?

Digital advertising has been blacklisted.<p>Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for …

Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. It's 2015. It's going to be a year where, again, many, many marketers engage in …

Social Marketing explained in 61 seconds

You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect for birthday parties. The …

build & SHARE your flipboard

Add a button to your website to help your visitors find and follow you on Flipboard.<p>Make it easy for other Flipboard users to share your content with the Flipboard audience.<p>Embed a thumbnail of your magazine on your website or blog to help others discover your Flipboard magazine.

A Second Chance to Make the Right Impression

Romualdo Faura<p>Years ago a friend of mine, Gordon, interviewed for a position at a prominent university. During his daylong visit to campus, he had lunch with a senior faculty member (let’s call him Bob) who had final say over the hire. After their food arrived, Bob said of his meal, “You know, this …

The Move That Helps Fix Knee Pain

Because you can't get fit sitting on the sidelines<p>The calves are the body's shock absorbers, so having tight ones is about as effective has having rusty springs underneath your car.<p>"You calves are integral to things like running, jumping, and squatting. If they're tight when you're performing these …

Butt Motorboating: Yes, Real People Are Doing It

Lena Dunham put the sexual practice in the spotlight on "Girls." But is it safe?<p>On last Sunday’s episode of HBO’s <i>Girls</i>, Lena Dunham and friends introduced the world to motorbutting.<p>The scene (pictured above) featured the characters Desi and Marnie—the latter played by Allison Williams, daughter of …

You'll Love This Solution for Insomnia and Frequent Sickness

Your body can't fight infections if you're not getting enough sleep. Some sexy good times are just what the doctor ordered<p>If you've been feeling under the weather lately, you might expect your doctor to recommend eating your vegetables, loading up on Vitamin C, and drinking more water. But what if …

A Simple Way to Find Out If You're Getting Too Much (or Too Little) Caffeine

We've got the only cheat sheet you need to make sure you're getting the right amount of caffeine for a maximum mental boost<p>You want to amp up for your early-morning meeting. That means you need caffeine, almost certainly in its most delicious form: coffee. And good for you. According to some …

Make It Easy for Decision Makers to Approve Your Deal

Imagine you’ve been offered a way to purchase $1 lottery tickets for a penny each. How many would you buy? If you were operating based on rational self-interest one could argue that you would buy as many tickets as possible. How could you refuse an opportunity with so much upside and so little …

The Tech Trends You Can’t Ignore in 2015

Is your company poised to build the next Uber? Have you started imagining how cryptocurrencies could be used to shore up your company’s digital security? Have you considered that the algorithms your company uses might inadvertently be lying to you?<p>At the end of each year, I apply a framework to …

The Big Lie of Strategic Planning

All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that …

Overcome the Eight Barriers to Confidence

To get a more confident You in the new year — or a more confident company, community, family, or team — first know what gets in the way. The best resolutions will go nowhere without the confidence to stick with them.<p>Confidence is an expectation of a positive outcome. It is not a personality trait; …

Signs That You Lack Emotional Intelligence

In my ten years as an executive coach, I have never had someone raise his hand and declare that he needs to work on his emotional intelligence. Yet I can’t count the number of times I’ve heard from people that the one thing their colleague needs to work on is emotional intelligence. This is the …

How to Handle Difficult Conversations at Work

Difficult conversations — whether you’re telling a client the project is delayed or presiding over an unenthusiastic performance review — are an inevitable part of management. How should you prepare for this kind of discussion? How do you find the right words in the moment? And, how can you manage …

What Gets in the Way of Listening

As your role grows in scale and influence, so too must your ability to listen. But listening is one of the toughest skills to master — and requires uncovering deeper barriers within oneself.<p>Take, for example, our client, Janet, a successful principal in a management consulting firm. She recently …

Are You Lifting the Right Amount of Weight?

Follow this system to figure out how much iron to hoist for the optimum results<p>The amount of weight you should be lifting depends on the result you want—size, strength, or endurance. However, a good general benchmark is 90 percent of your 1-rep max. At that percentage, the participants in a …

4 Facebook Secrets to Keep You Safe

Never let your boss see your embarrassing photos again<p>If your number of Facebook friends competes with your monthly mortgage payment, you may not be so happy after those embarrassing pictures from the holiday party go live: The more social circles you’re connected to on Facebook, the more anguish …

Four Keys to Thinking About the Future

A publishing company has discovered that one of its well-known authors has plagiarized. The publisher has pulled the title. But does the publisher’s responsibility end there? Does one disclose the transgression to the public? Or to the author’s university employer? Or insist that the author do so …