AdweekAdvocacy Free the Bid Expands Its Advocacy, Aiming to Diversify All Aspects of FilmmakingAdweek - By Doug Zanger CANNES, France—Free the Bid, founded in 2016 by Alma Har’el, with the initial intention of getting more women directors in advertising assignments, …
AdweekAdvertising Industry The Pinterest Marketing Partners Program Added a Shopping SpecialtyAdweek - By David Cohen Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Marketing Partners program. The company added a Shopping …
AdweekCannes Lions On the Adweek Podcast: What We Expect From This Year’s Cannes LionsAdweek - By David Griner CANNES, France—It has begun. The Cannes Lions International Festival of Creativity is back, drawing thousands of marketers from around the world to …
AdweekAdvertising Industry Using Partnerships to Reimagine CreativityAdweek - By Marc Pritchard What if we reimagined creativity to reinvent advertising? I want to challenge us all to consider this question as we gather at the Cannes Lions …
AdweekAdvertising Industry Digital Advertising Growth Will Slow This Year, Magna Report PredictsAdweek - By Kelsey Sutton As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to …
AdweekAdvertising Industry Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of ThemAdweek - By Robert Klara As the president of Mattson, a food and beverage consultancy based in Silicon Valley, Barb Stuckey is perennially on the lookout for new brands that …
AdweekAdvertising Industry Editor’s Letter: It Takes More Creativity Than Ever for a Brand to Break ThroughAdweek - By Stephanie Paterik I was a teenager when celebrities like Tyra Banks, Dennis Rodman and the cast of Friends started posing with milk mustaches in print ads and the …
AdweekGayle King Gayle King Will Open Cannes’ Most Ambitious Diversity and Inclusion Program to DateAdweek - By Doug Zanger While the number of panels and sessions related to diversity and inclusion have increased over the years at Cannes Lions, less than 2% of attendees …
AdweekAdvertising Industry Facebook Announces Changes in Agency Partners Ahead of Cannes LionsAdweek - By Doug Zanger Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others …
AdweekAdvertising Industry How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge ResultsAdweek - By David Griner The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, …
AdweekAdvertising Industry Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad EffectivenessAdweek - By Minda Smiley The New York office of Mindshare US has recently instituted an internal lab that uses neurological data to measure consumer responses to …
AdweekBudweiser Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s DayAdweek - By Emily Bright In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing …
AdweekAdvertising Industry Walmart Prescriptions Are Heading to BlockchainAdweek - By Lisa Lacy First it was pork. Then mangoes and leafy greens. Now, Walmart is putting prescription drugs on blockchain in a pilot for the U.S. Food and Drug …
AdweekVerizon AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic OfferingsAdweek - By Shoshana Wodinsky In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion—and telcos are no exception. This week, …
AdweekAdvertising Industry A French Women’s Rights Group Is Holding a Cannes of Their Own to Rally Against Industry SexismAdweek - By Minda Smiley As thousands of agency folk descend on Cannes for the International Festival of Creativity, a French nonprofit called Les Lionnes will hold a …
AdweekGillette Fatherly and Gillette’s Father’s Day Weekend Pop-Up Explores a Healthier Vision of MasculinityAdweek - By Marty Swant It’s not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy …
AdweekSnapchat Snapchat: Here’s How to Take Snaps Using a GridAdweek - By Brandy Shaul Did you know that Snapchat’s camera features a grid option, which can help you line up your shots? For instance, if you want to take a picture of the …
AdweekCannes Lions The Cannes Palais Gets Even More Crowded as Consultancies Assert Their Influence in 2019Adweek The tired agencies-versus-consultancies narrative is dead. And maybe it was never quite the right perspective in the first place. “I don’t think it’s …
AdweekAdvertising Industry 3 Tips for Marketers to Reach a More Realistic Audience This Father’s DayAdweek - By Alex Monger There’s a certain kind of dad making the rounds in advertisements. He’s the hapless, good-for-fun-but-not-much-else kind of parent, great at tossing …
AdweekCannes Lions 3 Questions to Help Marketers Learn at This Year’s Cannes LionsAdweek - By Josh Feldman The advertising industry lives on the cutting edge of culture. We’re constantly chasing and shaping the “next big idea,” but in this world of …
AdweekAmerican Express American Express to Take Over New York With Its Pride Campaigns, Including a Performance From LizzoAdweek - By Minda Smiley Brands are going all in for Pride this year, so much so that Adweek has created a tracker to keep stock of what’s going on. One of said brands is …
AdweekAdvertising Industry Customer Data Is Not the Only Path to Success, Says Microsoft Brand ExecAdweek - By Diana Pearl Data—and how to use it to more effectively target consumers through advertising—is a priority for brands these days. That’s due in part to the …
AdweekAdvertising Industry CBS Will Debut Almost All of Its Fall Shows, Including Evil, the Week of Sept. 23Adweek - By Jason Lynch There are a few constants among the broadcast networks each year: CBS wins the season in total viewers—as it just did for the 11th consecutive …
AdweekAdvertising Industry AI Is Better at Recognizing Items in Higher-Income Households, Facebook Study FindsAdweek - By Patrick Kulp Biases built into artificial intelligence may color even its ability to recognize simple household objects, according to a new study from Facebook …
AdweekAdvertising Industry With Same-Day Shipping, Target Is Entering a Crowded FieldAdweek - By Lisa Lacy Target is the latest ecommerce player to push expedited delivery, but, right out of the gate, it has some fierce competition from well-entrenched …
AdweekPlastic You Eat a Credit Card’s Worth of Plastic Each Week, Says This Unsettling WWF CampaignAdweek - By Minda Smiley Urban legend has it that the average person eats eight spiders per year while sleeping. While that (thankfully) isn’t true, a new body of research …
AdweekAdvertising Industry Facebook Invested in Meesho, a Social Commerce Startup in IndiaAdweek - By David Cohen Facebook invested in Indian social commerce startup Meesho, marking the first time the social network took equity in a startup from that …
AdweekAdvertising Industry Twitter Releases Datasets Covering Accounts That Were Removed in 4 CountriesAdweek - By David Cohen Twitter released six additional datasets regarding accounts that were removed in four countries—Iran, Russia, Spain and Venezuela—for coordinated, …
AdweekAdvertising Industry Axel Springer Will Merge Insider Inc. and eMarketer Next YearAdweek - By Kelsey Sutton Insider Inc., the publisher of Business Insider, Markets Insider and Insider, will combine with eMarketer in 2020 in an effort to bolster the …
