Adweek13 hours agoWPP’s OpenX Model Is Making Marketing Magic for Coca-Colaverified_publisherAdweek - Luz CoronaCoke’s global interactive ‘Foodmarks’ campaign blurs the lines between digital and physical. In 2021, Coca-Cola handed WPP its $4 billion ad …
Adweek14 hours agoPereira O'Dell's New Growth Strategy Led to 7 Client Winsverified_publisherAdweek - Olivia MorleyIts revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D. Last year, Pereira O’Dell (POD) employees evaluated the …
Adweek19 hours agoKristen Cavallo Retires From Advertising After 30 Years in the Industryverified_publisherAdweek - Jameson FlemingThroughout Kristen Cavallo’s 30-year career, she’s never backed down from an opportunity to defend creativity. Throughout Kristen Cavallo‘s 30-year …
Adweek20 hours agoAllen Iverson May Not Have ‘the Answer’ in Cheeky Pepsi Adverified_publisherAdweek - Leslie BlountBasketball great Allen Iverson, the original “A.I.,” doesn’t necessarily have the answer to Pepsi and DraftKings’ contest. In order to encourage …
Adweek22 hours agoADWEEK Names Ryan Joe Editor in Chiefverified_publisherAdweekHe joins from Business Insider, where he spent 3 years as advertising editor. As it celebrates its 45th anniversary, ADWEEK is entering a new era with …
Adweek22 hours agoStray Kids and Itzy Guide Coca-Cola Deep Into K-Pop Cultureverified_publisherAdweek - Jason NotteThe latest Creations campaign seeks music and fashion credibility from partners including Nmixx and producer JYP. K-pop groups Stray Kids and Itzy can …