AdweekAdvertising Industry The ‘Magic’ Behind Drawing and Erasing on Etch A SketchAdweek - T.L. Stanley An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic …
AdweekAdvertising Industry Social Platforms Are Increasingly Experimenting With Audience NetworksAdweek - Shoshana Wodinsky There’s a good chance that the ads you’re seeing on your favorite site or in your favorite app come courtesy of Twitter—or Facebook or …
AdweekAdvertising Industry It Started With a 7-Up Salad for Viral Video Star Kalen AllenAdweek - Kimeko McCoy It all started with a bowl of 7-Up Salad in 2017—a combination of soda, marshmallows, lime Jell-O, cream cheese and a slew of other ingredients—or as …
AdweekAdvertising Industry Employee Protests Are on the Rise at Retailers Like Amazon and WalmartAdweek - Lisa Lacy With a rallying cry of “We are humans, not robots,” workers in Amazon’s warehouses have walked out multiple times this year over issues like a …
AdweekAdvertising Industry This Subway Can’t Make Your Commute Less Annoying, But Promises to Make It ShorterAdweek - T.L. Stanley Morning commutes can be notoriously bad. And riders of Copenhagen’s newest high-tech commuter line are not immune to the cast of characters that can …
AdweekAdvertising Industry Facebook Balks at EU Court of Justice Ruling on Removing Content GloballyAdweek - David Cohen Facebook responded to a ruling last week by the Court of Justice of the European Union enabling any single EU nation to order the removal of content …
AdweekReddit Reddit and Snapchat Roll Out a Content Sharing Integration on iOSAdweek - David Cohen Reddit is now integrated with Snapchat, enabling users of the messaging application to share Reddit posts directly via the Snapchat camera. The …
AdweekAdvertising Industry Tom Townsend Served as a Model of Love and Kindness for Our Industry to Aspire TowardAdweek - Wendy Clark Most people reading this will not know the name Tom Townsend. Among his many enviable qualities was humility. You certainly wouldn’t have known about …
AdweekMarketing 5 Video Marketing Lessons Brands Can Learn From the Gaming IndustryAdweek - Sydney Lucken The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to …
AdweekWalt Disney Studios Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media ReviewAdweek - Erik Oster The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the …
AdweekHemp Cannabis Darling Charlotte’s Web Wants You to Know Hemp Is Great, TooAdweek - T.L. Stanley Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There’s no company …
AdweekAdvertising Industry Average Ad Spend by Direct-to-Consumer Brands Is Up 50% in 2019Adweek - Ann-Marie Alcántara When it comes to ad spend, direct-to-consumers brands, known for changing the playbook on how a company operates and connects with consumers, are …
AdweekLena Waithe Go Behind the Scenes of Our Lena Waithe Cover ShootAdweek - Kacy Burdette Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover …
AdweekLatinx Reaching Latino Consumers Means Thinking Beyond Celebrities and StereotypesAdweek - Danny Hernandez In the middle of Hispanic Heritage Month, Jennifer Lopez and Shakira were announced as the 2020 Super Bowl halftime show performers. While the …
AdweekAdvertising Industry Media Mergers Aren’t New. So Why Are Publishers Consolidating Now?Adweek - Sara Jerde Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media …
AdweekAdvertising Industry How the Old-School Agency World Can Keep Up With Changing TimesAdweek - John Winsor I was saddened to read about the end of Barton F. Graf. Over the last decade, Gerry Graf and his team has done some great work that’s pushed the …
AdweekAdvertising Industry Ads for France’s Canal+ Struggle to Compare It to Netflix Without Saying ‘Netflix’Adweek - David Griner Self-censorship is a tried-and-true gag for comedic ads. From the 2012 launch spot for Dollar Shave Club’s “f**king great” razors to last week’s …
AdweekAdvertising Industry On the Adweek Podcast: Agency of the Year Preview and Finding MentorsAdweek - Chris Ariens Mentors can make your career. You, as a mentor, can make someone else’s career. This week on the Adweek podcast Yeah, That’s Probably an Ad, we talk …
AdweekAdvertising Industry Spotify Helps Bring Me the Horizon Fans Customize Their T-ShirtsAdweek - David Cohen Grammy Award-nominated Sony Music Entertainment artists Bring Me the Horizon are adding a dash of Spotify to the process of enabling their fans to …
AdweekAdvertising Industry Meet Our L.A. Issue Cover Star Lena Waithe; Barton F. Graf’s Funeral: Monday’s First Things FirstAdweek - Jameson Fleming Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each …
AdweekAdvertising Industry Meet the Women Running LA’s Top Advertising AgenciesAdweek - Minda Smiley Many of L.A.’s biggest agencies have women at the helm. In an industry that’s still disproportionately dominated by men, these executives are serving …
AdweekWomen's News 5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ InsecuritiesAdweek - Katie Keating In a way, it’s nothing new. We have been hearing about the connection between excessive thinness, retouching, lack of self-esteem and eating …
AdweekLena Waithe Lena Waithe’s Favorite Spots in LA for Music, Meals and a ‘Cool Vibe’Adweek - Lisa Lacy Ask people about eating in Los Angeles, and they’re bound to bring up In-N-Out Burger. Ask prolific writer, producer and actor Lena Waithe—whose …
AdweekCannabis The Cafe Where Visitors Can Enjoy Cannabis With Their Meal and Live EntertainmentAdweek - T.L. Stanley Back in the 1930s, roving pot parties called “tea pads” sprang up in major cities across the country, bringing reefer-loving friends and …
AdweekLena Waithe Lena Waithe on Why LA Was the Perfect Place to Make Her Dreams Come TrueAdweek - Lisa Lacy Lena Waithe says she moved to Los Angeles from Chicago in 2006 knowing she wanted to conquer it. And with 22 projects in active development with some …
AdweekAdvertising Industry Adweek’s 2019 LA Brand Stars Never Got the Memo That Los Angeles Is Just for Chilling OutAdweek - T.L. Stanley Contrary to the way Los Angeles has been stereotyped, “it’s not slow paced,” says Emma Grede, co-founder and CEO of Good American. “I’ve never been …
AdweekAdvertising Industry Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits DifferAdweek - Ko Im More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing …
AdweekFacebook Elizabeth Warren Takes Swing at Facebook’s Political Ad Policy in Scathing StuntAdweek - Sara Jerde What better way to draw attention to Facebook’s political ad policy and the damage it can cause than to lie in an advertisement about its …
AdweekBoeing 737 MAX Boeing CEO Stripped of Chairman TitleAdweek - Ryan Barwick After a troubled year with two crashes of its new 737 Max 8 aircraft, Boeing’s board of directors has stripped CEO Dennis Muilenburg of his position …
