Advertising Industry How I Went From Buddy to Boss and Reevaluated Leadership TechniquesAdweek - Rob Schwartz I remember the day clearly. Lee Clow asked me into his office, and we sat down on his two big leather chairs facing each other. “We’re going to make …
Advertising Industry 19 Daring Campaigns That Deployed Bold Innovation to Reach Consumers Craving InventionAdweek - Adweek Staff We can all agree rush hour is pretty miserable, but this past April, commuters in Mexico City got a bit of a reprieve: the ability to order Whoppers …
eSports Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in EsportsAdweek - Marty Swant Measurement firms are hoping to rack up their own points in the growing world of esports advertising. A flurry of major brands have signed on for …
Advertising Industry Infographic: Over Half of Consumers Would Pay More for Sustainable ProductsAdweek - Sammy Nickalls Some brands are wary of factoring eco-friendliness into their strategy, but as climate change becomes less of a debate and more accepted as a crisis, …
Mountain Dew How Mountain Dew Turned a Geography Error Into a Source of Love for the BrandAdweek - Erik Oster How you respond to a mistake can say a lot. When Mountain Dew rolled out its “Dewnited States” campaign, featuring cans representing each state and an …
Advertising Industry Puma’s Soccer Athletes Find Their Flow With SpotifyAdweek - David Cohen Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots. In what Spotify called a …
Advertising Industry ‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th SeasonAdweek - Erik Oster While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign from …
Kroger Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School StaplesAdweek - Minda Smiley Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery …
Twitter Twitter Is Testing a Filter for Direct Message RequestsAdweek - David Cohen Twitter is giving people a way to avoid seeing unwanted direct message requests altogether. The social network said in a tweet that it is testing a …
Advertising Industry The Top 5 Most Creative NBA Schedule Reveals for the 2019-20 SeasonAdweek - Mitch Reames What do Legos, magic tricks and graffiti have in common? They are some of the many ways that NBA franchises’ social media teams have introduced their …
Social Media Companies TikTok: Here’s How to Change a Video’s VolumeAdweek - Brandy Shaul Did you know that you can change the volume of the audio in your TikTok videos before sharing them? Our guide will show you how this works. Note: …
Snapchat How This Snapchat Study Gives Insight Into the Next Generation of Car BuyersAdweek - Ryan Barwick If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? …
Advertising Industry Dismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer PrivacyAdweek - Adam Solomon More than a year after GDPR went into effect, digital privacy and security remain high on the list of governmental concerns around the globe. …
Advertising Industry McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) ApparelAdweek - David Griner You know a marketing trend is nearing the end of its cycle when a major brand both mocks it and embraces it. Back in 2017, McDonald’s launched a …
Advertising Industry This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a PointAdweek - Ann-Marie Alcántara For the millions of people incarcerated for cannabis possession because of harsh laws around carrying and using it, there’s no clear path towards …
Instagram Instagram Users Now Have a Way to Report Potential False InformationAdweek - David Cohen Instagram said in May that it would begin using parent company Facebook’s third-party fact-checking initiative, but there was no way for its users to …
Advertising Industry YouTube Gave Creators a Little Cushion on Copyright Claims via Its Manual Claiming SystemAdweek - David Cohen YouTube said that starting in mid-September, copyright owners using its manual claiming tool can no longer monetize videos by creators with “very …
Advertising Industry Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a CriticAdweek - David Griner For years, Amazon has been taking heat for conditions in its fulfillment centers, where labor activists say employees are chronically overworked. …
Advertising Industry Facebook’s Next Steps to Prevent Discrimination in Housing, Employment and Credit AdsAdweek - David Cohen Facebook detailed changes to its Marketing API (application-programming interface) as part of its efforts to thwart discriminatory use of its …
Amazon Amazon’s Army of Bot-Like Twitter Defenders Is Creeping People OutAdweek - Patrick Kulp As backlash mounts over reports of harsh conditions for employees in Amazon’s fulfillment centers, the company’s public relations arm has been …
CVS Health CVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubAdweek - Diana Pearl CVS has found itself the target of Twitter’s ire over its relationship with the birth control delivery company Pill Club. Pill Club, which lets women …
Novartis Novartis Consolidates $600 Million Global Media Account With Publicis GroupeAdweek - Erik Oster Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis Groupe as its global media buying and planning, data and …
Advertising Industry The Investor Who Boosted Michael Kors and Tommy Hilfiger Is Betting on Influencer Arielle CharnasAdweek - Diana Pearl Is influencer marketing a bubble that’s set to burst? Not if you ask Silas Chou. The billionaire, whose family founded South Ocean Knitters, a major …
Advertising Industry BuzzFeed CMO Ben Kaufman Exiting to Focus on His Toy StoreAdweek - Sara Jerde After less than a year as BuzzFeed’s CMO, Ben Kaufman is stepping away from the role to turn his attention more toward growing his experiential toy …
Advertising Industry Why Voting With Their Wallets May Be an Idle Consumer ThreatAdweek - Lisa Lacy More than 80% of consumers who participated in a brand safety survey said they would reduce or stop buying a product if it advertised alongside …
Advertising Industry Adidas and Intersport Are Bringing Friday Night Stripes High-School Football Back to TwitterAdweek - David Cohen Adidas and Intersport are bringing their Friday Night Stripes livestreaming series of high-school-football games back to Twitter for a second …
Advertising Industry Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for RetailAdweek - Ann-Marie Alcántara Although it’s not quite the retail apocalypse, the industry has seen thousands of store closures this year, mostly because of a number of brands …
Instagram Instagram Appears to Have Several New Features in Its Development PipelineAdweek - David Cohen Instagram appears to be developing potential new features for Stories and other parts of the photo- and video-sharing network. Developer and blogger …
