Super Bowl LIII: THE ADS

While most people tune into the Super Bowl for the game, we all know the commercials are the best part. Get a play-by-play of the ads here:

By Adweek

Every Super Bowl LIII Ad In Under 2 Minutes
Adweek - Chris Ariens
While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek …
February 4
Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half
Adweek - Adweek Staff
Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, …
February 4
Verizon Reunites Chargers Coach With the First Responders Who Saved Him
Adweek - Lisa Lacy
For the second year in a row, Verizon is using its Super Bowl buy to thank first responders. This year, the 60-second in-game spot, “The Coach That …
February 4
Here Are the Movie Trailers That Aired During the Super Bowl
Adweek - Kelsey Sutton
Sunday night’s Super Bowl game may have lacked action, but the movies advertised during the game didn’t. Three upcoming titles were advertised during …
February 4
Tom Hanks Helps Washington Post Highlight Importance of Journalism in Its First Super Bowl Ad
Adweek - Sara Jerde
The Washington Post used its first Super Bowl ad to highlight the importance of journalism. With actor Tom Hanks narrating, the 60-second ad aired in …
February 4
Google Shows How It Can Help Veterans Find Jobs in Super Bowl Ad
Adweek - Erik Oster
The second of Google’s Super Bowl ads focused on America’s military and how Google can help them transition back to civilian life. Set to a spare …
February 4
How Burger King Turned Documentary Footage of Andy Warhol Eating a Whopper Into Its Super Bowl Ad
Adweek - Kristina Monllos
Burger King just aired 37-year-old footage of art icon Andy Warhol eating the company’s signature burger, the Whopper, during the Super Bowl. What …
February 4
Netflix Gives Us All the Warm Fuzzies in Nature Documentary Ad During Super Bowl
Adweek - Sara Jerde
Netflix returned to this year’s Super Bowl, airing a 30-second spot during the game’s third quarter for Our Planet, its upcoming natural history …
February 4
The Handmaid’s Tale Super Bowl Promo Puts a Dark Spin on Reagan’s ‘Morning in America’ Ad
Adweek - Sara Jerde
“It’s morning, again in America,” said the start of Hulu’s 30-second ad during the Super Bowl today. Of course, it’s a borrowed line from that ad—the …
February 3
Adweek’s Instant Reviews of the 2019 Super Bowl Ads: First Half and Halftime
Adweek - Adweek Staff
Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, …
February 4
If Your Team Wins the Super Bowl, Will Give You a Room to Make a Baby
Adweek - Kristina Monllos
In recent years, the NFL has celebrated a poignant Super Bowl stat—that the birth rate in winning cities goes up nine months after the game—in its …
February 4
Yes, You Did See Dos Equis’ Most Interesting Man in the World in Stella Artois’ Super Bowl Ad
Adweek - Diana Pearl
Thanks to a very successful ad campaign, Jonathan Goldsmith is better known to most people as The Most Interesting Man in the World—or the guy in all …
February 4
ADT Taps Property Brothers for First-Ever Super Bowl Spot
Adweek - Patrick Kulp
ADT ran its first-ever Super Bowl ad on Sunday with a turn from Jonathan and Drew Scott, hosts of HGTV’s Property Brothers. The 30-second ad, produced …
February 4
Google Translate’s Emotional Super Bowl Ad Focuses on the Unifying Power of Language
Adweek - Patrick Coffee
The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company’s 12-year-old …
February 4
Hyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happy
Adweek - Ann-Marie Alcántara
For any vegan fan watching the Super Bowl, there was one ad that didn’t sit right. Hyundai’s Super Bowl ad, dubbed “The Elevator,” featured Jason …
February 4
Game of Thrones Dragon Incinerates the Bud Knight in Super Bowl Ad
Adweek - Katie Richards
HBO and Bud Light partnered for a quick reminder that the final season of Game of Thrones is almost here. HBO has said that the series would return in …
February 4
Persil Reveals the Deepest Levels of Its ‘Stain Lab’ in Super Bowl Spot
Adweek - Erik Oster
Henkel brings its “The Professional” character back to the Super Bowl with a 15-second spot created by DDB New York. Directed by Erich Joiner, the ad …
February 4
T-Mobile’s First of 4 Super Bowl Ads Pokes Fun at Long Texters
Adweek - Patrick Kulp
T-Mobile is spotlighting a relatable quirk of texting conversations in the first of its four Super Bowl ads. The 30-second spot, titled “We’ll Keep …
February 4
SimpliSafe Plays on Contemporary American Fears in First-Ever Super Bowl Ad
Adweek - Patrick Kulp
Dangers, real or imagined, lurk around every corner in home security provider SimpliSafe’s first-ever Super Bowl ad, which portrays a culture of …
February 4
Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup
Adweek - Katie Richards
Bud Light used its first 60-second Super Bowl spot to troll some of its fellow light beer friends. Calling on the brand’s now famed medieval cast of …
February 4
This Supermarket Created Brilliant, Low-Budget Pre-roll Ads to Run Before Super Bowl Spots
Adweek - David Griner
The Super Bowl can often feel like a game only the big brands can play in, with regional spots typically being clunky, amateurish and a good reason …
February 1
Hulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot
Adweek - Sara Jerde
It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming. The streaming service teased the ad with a clip of …
February 1
Michael Bublé Is Certain You’re Mispronouncing Bubly in Its 30-Second Super Bowl Spot
Adweek - Kristina Monllos
Michael Bublé is not only convinced you’re misspelling Bubly, but he’s certain you’re mispronouncing it too. PepsiCo has released the 30-second Super …
January 31
Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad
Adweek - Katie Richards
When you have a new Mercedes-Benz A-Class, it gives you all sorts of powers. Want to rip up a parking ticket that isn’t even yours? Done. Ask an ATM …
January 31
Microsoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot
Adweek - Patrick Coffee
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with …
January 31
Jeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super Bowl
Adweek - Kelsey Sutton
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big …
January 31
Google to Run 2 Mystery Ads During Super Bowl LIII
Adweek - Patrick Coffee
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the …
January 31
Here's the 30-Second Censored Version of Devour's 'Food Porn' Super Bowl Spot
Adweek - Kristina Monllos
Devour created two versions of its Super Bowl spot, a longer spot that uses the word “porn” and a shorter version that doesn’t, since the word “porn” …
January 31
Avocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show Where Humans are Competing for Guacamole
Adweek - Kristina Monllos
Roles have been reversed at a dog show—with the dogs showing off their humans, naturally—in Avocados from Mexico’s 30-second Super Bowl spot. The ad, …
January 30