Digital Marketing

Most recent stories in Digital Marketing

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  Adweek

  

  6 days ago

  Reverse Engineering a More Personal Brand Experience

  Adweek - Lance Porigow

  As with any mystery, it all becomes obvious once you have the pieces in place. Speaking with a friend of mine who writes best-selling thriller novels, …

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  Adweek

  

  Not All Customer Data Is Equally Valuable

  Adweek - Stephen H. Yu

  The solution to separating the good from the bad starts with a marketer's priorities for targeting specific types of consumers. All major projects …

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  Adweek

  

  Adweek 2022 Readers’ Choice: Best of Tech Partner Awards

  Adweek

  Help us pick the top ad-tech and mar-tech providers today For the fourth straight year, we need your help recognizing the top advertising …

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  Adweek

  

  Top 5 Retail Media Innovations Here Today—and Coming Tomorrow

  Adweek - Elizabeth Marsten

  Reducing friction for shoppers both online and offline looks cool, feels cool, is cool. Before the pandemic, innovation and retail were two words not …

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  Adweek

  

  Gaston Taratuta on Becoming an Entrepreneur 'by Force'

  Adweek - Will Russo

  How a tuxedo rental led to building a worldwide digital advertising firm. Up against global competition—a finalist group of entrepreneurs representing …

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  Adweek

  

  To Reach Gaming’s Massive Audience, Brands Go Bespoke

  Adweek - Tom Hespos

  The category still plays second fiddle to television, but not for much longer. New game releases attract more attention than the biggest of the summer …