Diversity Efforts Are Often Whitewashed and Dulled Down. Here Are 5 Ways to Improve These InitiativesAdweek - Belinda Smith As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes …
Check Out the Best Insider Shots From Adweek in CannesAdweek - Alexa Comeau Adweek’s events at this year’s International Festival of Creativity in Cannes were made possible by our partners Screen Vision Media, Engine, …
What Inspires the Top Creatives at Apple’s Agency, TBWA / Media Arts LabAdweek - Chris Ariens On the heels of Apple being honored as Creative Marketer of the Year at Cannes Lions, we wanted to know what sparks the creatives at Apple’s …
Six Lessons Alfonso Cuarón Wants Marketers to Learn About Supporting CausesAdweek - David Griner CANNES, France—No topic was more prevalent at this year’s Cannes Lions than cause marketing, but somewhat ironically, the most successful campaign on …
Twitter and Contagious Identified 6 ‘Pillars’ From 5 Years’ Worth of Cannes EntriesAdweek - David Cohen Twitter said nearly one-half of the Grand Prix- and Gold-winning campaigns at last year’s Cannes Lions International Festival of Creativity included …
Cannes’ Innovation Grand Prix Shows Collaboration Is Essential in Creating Work With ImpactAdweek - Bill Yom Inside the jury room at Cannes Lions this year, the definition, value and influence of innovation across the industry sparked heated debate. My jury …
How ‘Boy and the Piano’ Broke All the Rules for a John Lewis Ad and Became a ClassicAdweek - David Griner CANNES, France—John Lewis holiday ads are known for their powerful, emotionally resonant storytelling. And while the most recent Christmas spot—“The …
Cannes Showed That Brands Are Raising the Bar for Transparency in 3 Major WaysAdweek - Jeff Lucas Marketers continue to call for both performance and transparency. They’re rightfully demanding to know how their dollars are spent, and they want …
Can You Describe Cannes in Just 3 Words? It Might Be Harder Than You Think!Adweek - Breana Mallamaci CANNES, FRANCE—The Cannes Lions International Festival of Creativity, a six-day festival packed with executives and creatives who are dedicated to …
Condé Nast Adds Consultancy Service to In-House Creative AgencyAdweek - Sara Jerde Condé Nast has added a consultancy service to CNX, its in-house creative agency, an offering the company touted at the Cannes Lions festival last …
After Cannes, Agency Professionals Are Optimistic (but Also Realistic) About the IndustryAdweek - Doug Zanger Whether you were walking up and down the Croisette or watching from afar, you probably noticed a decidedly different feel to this year’s Cannes …
Audio Do’s and Don’ts Learned From This Year’s Cannes LionsAdweek - Mikko Matikka As media all over the world breaks down the aftermath of Cannes, conversations seem to revolve around one word specifically: purpose. From the audio …
7 Lessons Learned From a First-Time Cannes Jury MemberAdweek - Krystle Mullin Six days. A dark room with no windows. One giant screen. Ten jurors from around the world. Ten little black bags for us to keep our phones in. This …
How These Cannes Winners Utilized the 7 Basic Plots of StorytellingAdweek - Rob Schwartz There was quite a bit of chatter at Cannes Lions this year when Samsung’s CMO, YoungHee Lee, uttered the word “storyliving” onstage during a …
3 Ways Secret Messages Spark Positive Change in Health and WellnessAdweek - Leigh Householder Around the corner from the main Palais at Cannes Lions is a meeting of uber experts, health and wellness leaders who work every day to fuel …
Advertising Industry Finding Inspiration at the Cannes Lions 2019 Awards ShowAdweek - Chris Ariens CANNES, France—It’s hard not to be inspired in a theater full of some of the most innovative—and most awarded—creative professionals in the …
Why Big Brands’ Bets on Quibi So Far Have Nothing to Do With Traditional MeasurementAdweek - Doug Zanger Two years ago at the Cannes Lions, Jeffrey Katzenberg started talking about how premium content on mobile devices could reshape the entertainment …
What if the International Festival of Creativity Wasn’t in Cannes?Adweek - Nick Gardner Have you ever wondered exactly why the Lions International Festival of Creativity takes place in Cannes, France? As a matter of fact, it wasn’t …
Here’s What You Missed at Spotify Beach in Cannes 2019Adweek - Nick Gardner Spotify Beach at The Cannes Lions International Festival of Creativity is notorious for its parties that go well into the night and boast …
How Streaming Services Can Stand Out From Their RivalsAdweek - Sara Jerde With a number of streaming services expected to launch in the next year—including offerings from Disney, WarnerMedia, Apple and NBCUniversal—whenever …
Here’s Every Grand Prix Winner From the 2019 Cannes LionsAdweek - David Griner Winning any trophy at the Cannes Lions is a career highlight few creative professionals ever get to experience, but the festival’s most rarefied air …
Fascination and Frustration in the Media Jury Room at CannesAdweek - Mark Murray Jones In an increasingly time-poor world, it’s incredibly rare to have the opportunity to reflect on the work we produce. But as a member of the Cannes …
After Protests at Cannes, Creative Leaders Say Climate Change Must Become a PriorityAdweek - David Griner CANNES, France—From almost any angle, the unavoidable backdrop of Cannes is a sprawling flotilla of cruise ships and megayachts. Black helicopters …
An Artist Says His Work Was Copied on a Stock Service, Then Used to Win a Cannes LionAdweek - David Griner Is it really Cannes Lions if there isn’t a controversy around at least one winner? Just as the annual festival’s dust seemed to be settling, a …
3 Big Cannes Lions Takeaways Marketers Can Learn FromAdweek - Penry Price The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more …
Lorne Michaels Reflects on Why a Show Like SNL Couldn’t Be Created TodayAdweek - Sara Jerde CANNES, France—Saturday Night Live creator and producer Lorne Michaels said that the show wouldn’t be able to be created in this day and age due to …
Droga5 and The New York Times Explain the Ambition and Rigor Behind ‘The Truth Is Worth It’Adweek - Breana Mallamaci The New York Times’ “The Truth Is Worth It” was a critical look into the workings of journalism and the free press—and, in many ways, reinvented news …
A New Survey From The Economist Finds More Executives Talk About Social Good Than Act on ItAdweek - Marty Swant This might not come as a surprise, but a new report shows that business leaders don’t always keep their hearts in the same pockets as their …
The Free Press and Journalism Stand Tall as Droga5’s New York Times Work Wins Cannes Grand PrixAdweek - Doug Zanger CANNES, France—Before this year’s Cannes Lions, there was a great deal of expectation surrounding Droga5’s work for The New York Times. Compelling in …
