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User retention for Secret is absurdly high: Up to 90% come back

SAUSALITO, Calif. — Secret’s been around for less than three months, but it’s good enough to keep users coming back again and again.<p>“Retention can be as high as 90 percent,” Secret co-founder and chief product officer Chrys Bader-Wechseler said today at VentureBeat’s Mobile Summit conference.<p>He and …

Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

That's because almost everyone downloads the apps they need from Apple's App Store and the Google Play store on Android.<p>It's a powerful duopoly, and everyone is used to it.<p>Apps and downloads are one of Apple's fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, …

Secret Set to Raise Nearly $10 Million at $40 Million Valuation

Secret, maker of a mobile app that lets people anonymously share information with friends, is set to raise almost $10 million of venture capital in a deal valuing the young startup at more than $40 million, according to people familiar with the matter.

AppsFlyer raises $7.1M so your app won’t get buried alive in the app stores

It’s easy for an app to get lost in the app stores with a million other competitors. Israel’s AppsFlyer has raised $7.1 million in funding to address that exact problem.<p>App makers typically run aggressive advertising and marketing campaigns to promote their apps and find the users they need. …

Apple posts design guides and resources to help developers make better apps

It's nothing you wouldn't get from WWDC or the Tech Talks, but it's all in one place and that's a huge boon for new designers looking to get started …

Apps

How To Run Live User Testing, Part 2: Test Day

<b>Editor’s Note</b>: <i>Brenden Mulligan is a co-founder and designer at Cluster, and previously created Onesheet, MorningPics, ArtistData, and others.</i> <i>This is the second part of a three-part series on how we run live user testing at</i> <i>Cluster</i><i>. After months of constant iteration, we’ve paused to focus on testing</i> …

WhatsApp: The inside story

In early December, Wired's editor David Rowan spent three days with the WhatsApp founders and was given unprecedented access to them and their …

Path for iOS 7

We know, we’re a bit late to the party. But, today we are happy to announce Path for iOS 7. Focused on simplicity and usability - from an entirely …

Facebook’s Plot To Conquer Mobile: Shatter Itself Into Pieces

Swiss Army knives don’t cut it on mobile. Packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has struggled to adapt its busy website to the small screen. But through a talk with Facebook’s CEO Mark Zuckerberg and its Messenger team in …

A Passive Yet Potentially Aggressive Mobile App Strategy

<b>Editor’s Note:</b> <i>Semil Shah works on product for Swell, is a</i> TechCrunch <i>columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.</i><p>Yes, we all know…If you’re reading <i>TechCrunch</i>, there’s a great chance we all look at our phones too many times during the day, during …

In 2014, mobile advertising will grow up

The adage over the past several years has been that analog dollars become digital dimes, which then become mobile pennies. In 2013, mobile ad …

Are You Experienced? Measuring Success in The New Mobile Economy

<i>Nolan Wright is the CTO of Appcelerator, the only platform built for a Mobile First world. Nolan graduated from Vanderbilt University with a degree in Electrical Engineering.</i><p>Fifteen years ago in the Harvard Business Review, B. Joseph Pine and James Gilmore argued that businesses, facing the …