Adrian Sandy

66 Flips | 3 Magazines | 5 Following | 3 Followers | @adriansandy2015 |

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to …

This Romanian Bakery Put Gender Inequality Stats On Its Cakes

“Bittersweet Pies” turns cakes into statistical pie charts. Why not pie pie charts? Probably because it’s easier to use icing on a cake than an …

Uncovering the Jobs That Cause Customers to Hire Products and Services

People hire services and products to get specific jobs done in their lives. This article will help you to uncover and understand these jobs. You will …

The Culture Deck

How people work is as important as what they do.<p><b>David Siegel</b><p>NOTE: Please link to this essay via <b>www.theculturedeck.com</b><b>,</b> thank you.<p>“Out of control!” …

What Is Disruptive Innovation?

The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, …

Unicorns and mega trends: inspiration for innovation

I’m pretty sure that my kids will roll their eyes and sigh deeply when I begin yet another story with the infamous words “when I was young…” Okay, so …

Three Ways To Reframe A Problem To Find An Innovative Solution

A Stanford engineering professor challenges our ideas on imagination and creativity with a new approach to problem solving.<p>Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And …

5 Secrets of All Successful Product Presentations

Buying a used car or delivering a presentation to a large group -- what tweaks you more? Presentations are a necessity for product managers, but they usually aren't something that folks look forward to giving (or attending). But if you want to make it big in product management, you are going to …

design thinking

Design Thinking is one of the more hyped (and frequently misunderstood) terms in business. Many companies have jumped on the Design Thinking …

Visioning - Essential Characteristics

Visioning – the process of coming up with breakthrough ideas – is often assumed to be an isolated and instantaneous affair. We have images of the …

Ice Chefs are Real, and Hope Clarke Is the Realest

Crystal-clear no-bubble ice cubes and spheres inspire awe at fancy cocktail bars. There's an art and a science to it. And ice chef Hope Clarke (the "Ice Queen") wants to tell you about it.<p>They call her the Ice Queen. And for <b>Hope Clarke</b>, a professional ice chef who gained a cult following for her …

'The world doesn't need another loyalty scheme' warns Westfield marketing boss

John Batistich<p>The marketing boss of Australia’s largest shopping centre owner has warned retailers and brands need to forge direct relationships with …

The Purpose Of Work Is ... Purpose

Today’s millennial and today’s boomer are both looking for similar things. One is searching for meaning behind their work and one is seeking for meaning in life.<p>Purpose is going to change the way we work and do business for the foreseeable future. It’s my opinion that by 2020, there will no longer …

Three Google Analytics Filters You Should Be Using Today

In Google Analytics, filters provide a flexible way of modifying the data within each view of your analytics account. You can use them to exclude …

Comment on See-Think-Do: A Content, Marketing, Measurement Business Framework by You Can Handle the Truth – Christopher L Gray

[…]<br>A solid agency will give you reasonable timelines and expectations. If you’re not sure where to begin, a popular starting framework is based on …

Marketing

11 Charts that Predict the Future of Marketing

Marketers will be challenged to push the envelope in 2015. Brands are rethinking their agency relationships in favor of more cost-efficient …

How to Learn SEO: Choose Your Own Adventure Edition

"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any …

9 tips for how big companies can compete with startups (hint: Innovate or die)

The startup landscape can be a double-edged sword in the business world: either the company is going to disrupt the entire landscape or it’s going to inspire. But what seems to have corporations terrified is how to wrap their heads around the impact startups are having on the traditional model. Is …

How To Create Brand Rituals Through Story

Tweetable MomentsNothing connects people with things other than stories at a deep, emotive human level.Zain_RajTweet ThisToday Park interviews the …

Senior leaders suffocate creativity by trying to control it

Instead of believing they have all the answers, leaders need to be comfortable with uncertainty and making mistakes to unleash creativity<p>Too many senior leaders want to be the hero, believing they are responsible for all creative output. This is unfair and exhausting. By trying to control it, they …

17 Inspiring Brand Manifestos

Mission statements are dead. Those dull paragraphs, filled with vague aspirations of “to help people and businesses throughout the world realize …

The Picture Book That Parents Worldwide—And Google Ventures—Can’t Put Down

By Chuck Salter5 minute Read<p>There’s no company sign or logo out front. No indication of any kind that this quiet stretch of Pritchard’s Road in East …

Lean Marketing: How to Run Your Marketing Team Like a Startup

Methodology

“Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries<p>The Lean Startup …

How to Get Results From Facebook Ads on a Budget

Are you using Facebook ads effectively for your business?<p>Do you want to get results without spending a lot of money?<p>By selecting a well-targeted …

Marketing

Digital Marketing Tools from Google

What's trending in my category or market? I want to find out what my potential customers are engaging with and searching for.<p>How do I stand up …

Market Edge

The Nifty PSU bank gained nearly 2 percent led by SBI, Bank of Baroda, Allahabad Bank, Andhra Bank, Canara Bank, Bank of India, OBC, PNB and Union …