Adrian Clamp

265 Flips | 4 Magazines | 23 Likes | 11 Following | 14 Followers | @adrianclamp | Keep up with Adrian Clamp on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adrian Clamp”

This 16-Year-Old Business Phenom Tells You How to Create Lifelong Brand-Loyal Consumers

Pay attention to what this teenager has to say about marketing to Millennials.<p>When a 16- year-old business tycoon reaches out to you on Twitter, you pay attention. I was instantly impressed with Connor Blakley, both when I chatted with him on the phone and when I recently met him in person.<p>At age …

10 TED Talks Every Entrepreneur Must Watch

Maybe finding the entrepreneurial advice you need is as simple as watching TED Talks.<p>It's 2015, and it’s no secret that millions of Americans are excited about startup culture in the country and around the world. It’s hard not to be fascinated by the growing landscape of thousands of new lean …

Bitcoin's Shared Ledger Technology: Money's New Operating System

On July 31, 2014 Adam Ludwin, Devon Gundry and Ryan Smith–no-names in the world of finance–walked into a windowless conference room in a Los Angeles office building near LAX and sat down on black leather executive chairs at a mahogany table that could seat 12. A dual-screen teleconferencing unit …

A 3-Point Blueprint for Getting Noticed by Venture Capitalists

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So you’ve got a good idea, a big vision, a well-planned strategy and a dose of ambition to bring it all together. You’ve got everything you need to launch your startup, right? Wrong! You are missing a key ingredient: money. The question …

Real Estate

Kim Kardashian Instagram slip-up shows risks of social media marketing

My reading habits consist of law and tech, so normally it’s easy to steer clear of Kim Kardashian. But the celebrity popped up in my news feeds all …

The Social Strategy: A Five-Step Process For Social Media Marketing Success

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Watch Tesla's creepy 'solid metal snake' plug itself into a Model S

I'm so, so sorry<p>Remember when Elon Musk said Tesla was working on a car charger "that automatically moves out from the wall and connects like a solid metal snake. For realz"? Maybe you do, maybe you don't. It doesn't really matter because now you can see a prototype in action, <i>for realz —</i> and on a …

Why performance marketing is winning over brand advertising

Better measurement tools are killing "brand advertising," and that's a very good thing. Historically, advertising has been divided into two …

Marketing

Seven Design Trends For Brand Promotion and Mobile Web Surfing

Technology July 29, 2015 33 Reads share<p>Nobody expects the web designing industry to be at a standstill. And it is not at a standstill. It is up and …

Web Design

7 Things You Don’t Want to Hear About Social Marketing

Social media has been here a long time. We tend to think it exploded in popularity with the introduction of Facebook, in 2004, internet communities …

Can you describe your brand in one sentence?

A brand is more than a fancy logo, it’s a promise to your customers, writes Mark McCulloch. He explains how businesses can figure out their brand identity on a budget<p>What does the word brand mean to you? Is it a badge, a logo, a name, a colour or a collection of these things?<p>For me a brand is …

Customers

The Tories Are Staying Off TV So Everyone Watches Labour Tear Itself Apart

TV producers told BuzzFeed News that No. 10 has a "deliberate strategy" to keep government ministers away from shows.<p>They believe it is a purposeful strategy by No. 10 comms chief Craig Oliver to ensure that the spotlight stays on Labour's increasingly messy leadership race. Very few ministers have …

Do you really want a journey map? Or is a customer experience map better?

At Heart of the Customer we focus almost exclusively on journey mapping. So when a new customer calls, it often surprises them when we ask them …

5 Websites Every Entrepreneur Should Visit Regularly

With a quick keyword search or the click of a button, most entrepreneurs can find answers to questions, resources, or the latest small business …

Growth hackers talk about how to make your app go viral

Sometimes, things go viral: The Dress, the llamas, the Ice Bucket Challenge, the How Old Do I Look? app, and so on. One can’t fault companies for trying to figure out how to go viral and gain huge exposure.<p>But many marketers don’t quite understand how to predictably trigger virality.<p>“It’s a bit …

San Francisco

The 10x rule for great startup ideas

No one talks about it, but one of the worst, most damaging uses of your time as an entrepreneur is dedicating yourself to a good startup idea.<p><b>Wait, what? A good startup idea is a waste of time?</b><p>A good startup idea will show you just enough promise and progress to keep you working on it, potentially …

Startups

Billionaires Who Started with Paper Routes and 5 Key Lessons Learned

As I research incredibly successful billionaires, I am fascinated by one common theme: Many started their rise to power at an incredibly young age (usually 12 years old) and often with a paper route.<p>Billionaire John C. Bogle was the founder and former CEO of the Vanguard Group and creator of the …

5 skills you should master before applying for a social media job

Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is …

11 Customer Service Fixes A Consultant Would Make At Your Company (And How To Do Them Yourself)

As a customer service consultant, I rarely run across a company that <i>doesn’t</i> claim that it “strives to provide superior customer service,” or other words to that effect. (The exceptions are incredibly rare: a few delis that are legendary for their brusqueness, a few other companies with Soup …

How to Promote with Brand Ambassadors Using Visual Content Marketing

Passionate brand advocates can provide marketing on steroids.<p>On a social web they boost sharing, enable crowd sourced marketing and they do it for …

5 Books That Will Make You So Much Better at Marketing Yourself or Your Brand

Study up on advice from these marketing experts.<p><i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>Over the years, I’ve gone through bookshelves’ worth of marketing and PR books. After a few dozen, some of the books’ messages begin to …

Marketing

Here Are 4 Ways to Develop a Culture of Respect and Trust

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Employee engagement is a huge challenge today that every company is trying to tackle. What makes employees happy? What keeps them around? And what can we (as leaders, entrepreneurs and fellow colleagues) do about it?<p>Last week the Society …

Employee Engagement

How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for …

Social Media

Galaxy S6 ranks first in a “real world” speed test

Knowing all about your future smartphone’s potential performance is a useful bit of purchasing information. However synthetic benchmarks have their issues, so perhaps it’s best to look to some real world speed tests to get a feel for how a handset performs in its day-to-day tasks.<p><i>Tom’s Guide</i> has …

Phones

Salesforce.com's President Explains How It Wins Big Customers And Learns From Startups

Salesforce.com hosted its Connections conference in New York City last week to debut improvements to its marketing cloud and Wave applications product. Forbes ventured into the bowels of the Jacob K. Javits Convention Center to speak with Salesforce president Keith Block about the announcements and …

Startups

Oracle's Larry Ellison Calls Cloud A 'Much Better Business.' Here's Why.

When an industry is being disrupted, the way that cloud computing is upending the technology business today, established companies like Oracle are supposed to hedge their bets and cling to their old ways.<p>Instead, what was striking about Oracle’s Q4 FY2015 earnings call last week was the unequivocal …

Dollar Shave Club Raises $75 Million

The Venice, Calif-based company expects sales of at least $140 million this year.<p>Dollar Shave Club introduced guys to razor subscriptions and tried to make butt wipes a thing. Now it has more money, and says it will use it to get men using more stuff bearing its brand.<p>The online seller of razors …

By 2018, 62% Of CRM Will Be Cloud-Based, And The Cloud Computing Market Will Reach $127.5B

The cloud computing market is growing at a compound annual growth rate (CAGR) of 22.8% from 2014 to 2018, and will reach $127.5B by 2018.<p>Enterprise spending on SaaS applications is approaching 30% of all application spending, and is currently growing at a 17.6% CAGR from 2013 to 2018.<p>By 2018, 62% …

Venture Capital

20 Digital Marketing Experts to Follow on Twitter

Don't miss the tweets, tips, and tricks of these 20 digital marketing smarties.<p>I often go in search of interesting new people to follow, especially in digital marketing. I spend at least an hour every day reading and engaging communities--I consider it part of my lifelong education.<p>Relevance is …