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The Online Hate Index

Confessions of a media buyer: ‘It’s a game right now of how cheap you can be’

For media buyers, the last few years have been rough. The days of 20 percent commission rates are over, with clients moving to a head count model …

End of an era: Media buyers are ditching the much-hated RFP

Despite all the automation that’s come to media, the request for proposal has hung around like a bad retargeted ad. Sellers chase RFPs but only …

Exclusive MasterClass: Conceptual & Visual Alignment In Native Ad Programs

<b>Masterclass Schedule:</b><p><b>09:30 – 09:40 – (10m) WELCOME & AGENDA REVIEW</b><b><br>09:40 – 10:30 – (50m) SESSION 1: STORYTELLING & CONCEPT BRAINSTORMING …

‘Three-dimensional chess’: The messy modernization of the media seller

To Pete Spande, publisher and CRO of Insider Inc. (formerly Business Insider), a typical ad sales meeting looks like this: “I had a meeting today …

The deal with disclosure and the ethics of native advertising

When it comes to native advertising, publishers are walking a fine line between reader trust and new revenue streams. For much of the short history …

México, terreno fértil para las Fake News

México es tierra fértil para las <i>Fake News</i>. La alta credibilidad que aún existe sobre los medios de comunicación y la poca reflexión crítica de los …

Hamilton 68: Tracking Putin's Propaganda Push... To America

Propaganda

How Trump Conquered Facebook—Without Russian Ads

It’s not every day that a former work colleague gets retweeted by the president of the United States.<p>Last Friday, Rob Goldman, a vice president …

Bellingcat's Digital Forensics Tools

Bellingcat’s Digital Forensics Tools<p>A List of Open Source Verification and Investigation Tools and Methods<p>Hello, welcome to Bellingcat’s openly and …

Our History

For more than one hundred years, ADL has been a force for change, a champion of our nation's values, and a shield against hate and extremism. ADL is …

Le Monde’s culling of vendors and ad slots doubles video ad CPMs

Publishers like to talk about the value of user experience, but not all are willing to take the short-term revenue hit necessary to improve it. Le …

Fake news is an existential crisis for social media

The funny thing about fake news is how mind-numbingly boring it can be.<p>Not the fakes themselves — they’re constructed to be catnip clickbait to stoke the fires of rage of their intended targets. Be they gun owners. People of color. Racists. Republican voters. And so on.<p>The really tedious stuff is …

Our work

In a recent trip to Myanmar, we discovered new challenges for independent, local media trying to break into the country’s growing mobile marketplace.

New Knowledge

The Team<p>Jonathon - CEO<p>Jonathon has spent the past 12 years building new technologies and digital products. He's also published research with the …

Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic

Video has become an increasingly important delivery medium for media brands. Given the investment, it might seem like they’d want to keep this video …

The Web Publisher's Guide to Surviving 2018

2017 was a rough year for the digital publishing industry. As large-scale ad fraud, growing popularity of ad blockers, and new ad viewability …

Russia Spent $1.25M Per Month on Ads, Acted Like an Ad Agency: Mueller

U.S. Special Counsel Robert Mueller unveiled the details of an allegedly widespread and coordinated campaign by Russians to influence the U.S. …

How Forbes drives European growth through branded content and events

During a trying time for global expansion in digital media, Forbes’ investment in diversifying revenue streams over the last two years has set it up …

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.<p>The newspaper, owned by Scandinavian …

Columbia Journalism Review

Thursday, February 8th, 2018Journalism’s New Patrons: Newspapers deepen embrace of philanthropy Within the span of a few weeks, the award-winning …

Fighting Fake News: Key Innovations in 2017 from Platforms, Universities and More

Click the image to read our entire series.The term “fake news” entered the mainstream consciousness in 2016, but it has carried on through 2017, for …

Journalism

How Google AdSense and Brands Continue to Fund Extremist Websites

<i>This post originally appeared on Medium, and is written by the CEO and founder of Storyzy, which tracks fake news and extremist websites.</i>Google is …

Internet

Why Quartz has gone niche with newsletter topics

Since Sept. 18, Quartz has sent a global daily Quartz Obsession newsletter arriving at 4 p.m. in each local time zone. The newsletter features …

The Power of Emotions in Content Marketing and 6 Emotions That Get Reactions

Do you know what makes people share content? Have you ever wondered why some images, articles, videos or graphics get so many shares, while others …

How People Read Short Articles [Original Research]

When people read short articles and blog posts online, what percentage of the content gets actually read? Do people read image captions? How many …

UX Design

How publishers are applying ads.txt beyond its original purpose

Publishers are finding that ads.txt has several indirect applications beyond combating domain spoofing and unauthorized reselling. Publishers are …

Blog - Coalition for Better Ads

Coalition for Better Ads to Introduce Better Ads Experience Program<p>BlogDecember 18, 2017<p>In January 2018, the Coalition will begin rollout of the …

News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue

To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in …

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

Press Release<p><b>Premium Publishers are 3x More Effective in Driving Mid-Funnel Brand Lift Metrics Such as Favorability, Consideration and Intent to</b> …