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Building an Insights Engine

Operational skill used to confer long-term advantage. If you had leaner manufacturing, made higher-quality products, or had superior distribution, you could outrun competitors. But today those capabilities are table stakes. The new source of competitive advantage is customer centricity: deeply …

2015 Hotel Travel Insights: The State of Hotel Search and Bookings

Intro: Consumer Hotel Behaviors Are Changing<p>The rules of the online hotel marketing are changing. Widely adopted new technology has prompted massive …

Best Practices for B2B Marketers

What’s Shaping Our Experience in 2018 Why is marketing today any different from the past? The way I see it, there are 5 key market forces shaping …

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the …

5 Ways to Use Paid Advertising to Drive Organic Traffic

These strategies essentially come in two forms. The first is to use paid advertising, such as Google AdWords, to buy your way to the top (which isn’t …

4 Big Implications of Snapchat's New 'Memories' Feature

4 Big Implications of Snapchat’s New ‘Memories’ Feature<p>Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity …

Snapchat for advertising: it's good, but it's not great

It’s been a punchy couple of weeks for Snapchat.<p>It announced that there are 10 million daily users in the UK.<p>And this was followed by the Wall Street …

Start A Fire

Conquer Keyword Research with These 10 Tools

<i>What comes to mind when you hear the phrase “keyword research?”</i>While some people cringe at the thought of this, others have a variety of tools and …

10 Brands That Are Widely Dominated by Generation C

Putting labels on a group of consumers is convenient. It allows brands to easily identify target markets, beautifully placing individuals inside …

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within …

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

<b>Social media is always evolving, so what’s next?</b>That’s the question I was asked in an interview recently. This kind of question can be really easy …

Where Brands Connect with Customers

You know what you want to say. But putting together the expertise, the skill, and the social influence to say it in a way that commands the attention …

The List of Marketing Tools You Won’t Be Able to Live Without

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize …

Why Our Brains Crave Storytelling In Marketing

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.<p>What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy …

6 Things BuzzFeed Does Better Than Anyone Else on Social Media

The times are a-changing. Online media publishers are giving traditional TV networks a run for their money and BuzzFeed, an early underdog, is …