Aditya Rathi

178 Flips | 11 Magazines | 5 Likes | 1 Following | 9 Followers | @aditya07 | Keep up with Aditya Rathi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aditya Rathi”

How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the January 2016 issue of <i>Entrepreneur</i>. Subscribe »<p>Y Combinator’s Kat Mañalac remembers well the day last year when she met Prayas Analytics founders Pranshu Maheshwari and Yash Kothari. Mañalac was visiting …

eCommerce

An Ex-Apple Engineer Takes On The Furniture Industry With Couches You Can FedEx

Campaign, a Bay Area startup, yanks buying furniture into the 21st century.<p>Brad Sewell—formerly a design and manufacturing engineer at Apple—thinks we’re buying furniture all wrong. The problems, as Sewell told Co.Design, lie in high shipping costs, lengthy shipping time, and crappy materials that …

Furniture

Ralph Lauren and Oak Labs launch the fitting room of the future

A new startup called Oak Labs is bringing smart dressing rooms to Ralph Lauren and the broader retailer landscape ahead of the holidays.<p>To compare Oak Labs mirror to <i></i>character <i></i>Cher Horowitz’s computerized closet in the movie <i>Clueless</i> is a disservice. The mirrors are far more technologically advanced …

7 Ways to Be More Interesting

Never be boring again with this crowdsourced wisdom on becoming a more interesting person from Quora.<p>Everyone wants to be that charming, magnetic person at the party who everyone wants to talk to. Not everyone is naturally gifted with that kind of charisma. But according to a fascinating thread on …

Customer Service

4 Everyday Activities That Will Actually Strengthen Your Brain

A few small changes can make a big difference to your mental function.<p>Ever feel stuck? You need inspiration for a new creative project, or a way to solve a management problem, or a strategy for increasing sales, but you keep coming up short? You may be able to get things flowing again with a few …

Humanity

How Teenage Activist Malala Yousafzai Is Turning Her Fame Into A Movement

For the first time, the young Peace Prize winner’s organization talks about the work they’re doing to create a voice for girls around the world.<p>Most teens spend their 18th birthday celebrating with friends. Nobel Peace Prize winner Malala Yousafzai spent it in Lebanon, opening a school for Syrian …

How Steve Jobs Started – The Life Of Apple’s Founder

Apple just announced its first new product category since the iPad. And since Steve Jobs. Follow his life path to see how he learned to create and …

Emily Weiss, 29

Founder, Glossier<p>The former Vogue and W Magazine fashion assistant and NYU grad started beauty blog Into The Gloss as a side project in 2010, working on it from 4 a.m. to 8 a.m. before her day job. It quickly blossomed from sceney favorite to genuine must-read, generating some 10 million page views …

How Ikea took over the world

<b>By Beth Kowitt</b><p>Photographs by Andrew Hetherington<p>March 10, 2015, 1:00 AM EDT<p>How Ikea took over the world<i>Photographs by Andrew Hetherington</i><b>In a</b> …

The one quality all successful leaders need

<i>The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely</i> …

How Rebecca And Uri Minkoff Are Shaking Up Retail

The fashion-world siblings are bringing digital innovations to the dressing-room experience.<p>When accessories and apparel designer Rebecca Minkoff opened her eponymous company’s first store in Manhattan in November, she and her brother Uri, the business’s cofounder and CEO, wanted to create a wired …

The Entrepreneur Who Is Beating Amazon At Same-Day Delivery

Retailers are worried about competing with Amazon, but the cofounder of a crowdsourced same-day delivery service has figured out another way.<p>Before Daphne Carmeli started Deliv with the intent to build a same-day delivery service that would upend the standards of well-established couriers, before …

eCommerce

The Attitude Shift That Guarantees Your Success

Being grateful is good for your mind and your health–but did you know it’s good for business, too?<p>One of the biggest secrets to success in life and business is simple, powerful, and sadly dismissed by many people—and especially entrepreneurs–as unimportant. It’s called gratitude.<p>The simple act of …

Happiness

These Tables Can Be Assembled With Magnets, No Tools Needed

Magnets! How do they work? Don’t answer that. Like Shaggy 2 Dope, I don’t want to talk to a scientist. We all know they’re magic.<p>So I’m just going to say it. This line of flatpack end tables by Chicago-based furniture design house Dock 312 is straight up magical. They ship flat, but when you take …

Inside Amazon Prime

In December 2004, Amazon CEO Jeff Bezos threw out a challenge to a small group of employees huddled in the boathouse behind his Medina, Wash. home, a …

Google reveals home delivery drone program Project Wing

Google has become the latest tech giant to get into the drone business.<p>The company announced late on Thursday that its advanced-research arm, Google X, is developing a system of drones to deliver goods. Amazon announced a similar scheme to great fanfare but little actual progress late last year.<p>The …

How An E-Commerce Startup Is Reinventing The Wedding Registry

Gilt Groupe alums are making Zola’s online registry a destination for couples tying the knot in a mobile-driven world.<p>It means love in Zulu language, but Zola, the online wedding registry startup, isn’t just interested in couples’ romance.<p>Instead, founder Kevin Ryan (part of the founding team at …

To Find Your Mission, Disrupt Your Life

We saw how choosing the mission-driven life is the basis of social entrepreneurship. We choose it out of a sense of responsibility to the world and to the value of our own lives.<p>But that sense of responsibility and the yearning for a more purposeful life often come to us before we know what our …

How eBay Regained Its Edge By Predicting The Future

When the auction and marketplace that once led the online shopping charge started to fall behind, eBay started looking for the next big thing: including recording what you look at, touch, and take into a dressing room.<p>Nearly two decades ago, eBay changed the way America shopped.<p>Leveraging the …

eCommerce

This Hospital Door Handle Sanitizes Your Hands As You Pull On It

A no-brainer way to soap up could decrease hospital-borne infections.<p>There are two kinds of people in this world: Those who carry around tiny containers of hand sanitizer, and those who consider people who carry around containers of hand sanitizer germaphobe freaks. But the PullClean, a new …

MIT’s Vibrating Supershoes Tell You Where To Walk

Never check your smartphone on a jog again.<p>If you’re dubious whether the prefix “smart” can be slapped on any more product names, prepare to be flabbergasted: MIT Media Lab researcher Dhairya Dand has invented smart insoles that help guide you through the urban sprawl without once consulting a …

Converting Small Change Into Something Far More Useful: Savings

For poor people who want to save rather than borrow money, the world’s “first commitment savings account” could help them send their kid to school or pay hospital bills.<p>Mobile phones have been a blessing for the unbanked. Services like M-Pesa, which started in Kenya, have allowed millions of people …

This Lamp Uses Physics To Perfectly Reproduce The Sky’s Beautiful, Evolving Colors

Japanese designer Yoshiki Matsuyama is fascinated by science–particularly the biological and physical explanations for the shapes, colors, and textures of nature. So when he entered a recent design challenge on the theme of curiosity, he decided to create a product that answers a classic question: …

PayPal Is Piloting A Wireless Smartwatch Payment System

From parking apps to Square, one of the key elements in the growth of the mobile industry is finding ways to make it easier for people to part with their money. Now PayPal is piloting a new program to enable wireless payments with smartwatches.<p>The pilot, which PayPal is trying out in its on-campus …

What Amazon Can Teach You About Customer Service Innovation

If you're satisfied just to keep pace with your competitors, eventually they're going to pass you by permanently.<p>This isn’t the first time I’ve written about an awesome innovation from Amazon. I would stop if they would stop.<p>While the company’s new streaming media box, Amazon Fire TV, received a …

Customer Service

Search

FORTUNE — Most financial services apps try to take the friction out of payments and make it easier to spend money.<p>Level Money doesn’t exactly want to turn the clock back, but it wants you to think before you spend. It’s aimed squarely at millennials who are overburdened with debt and who, in a …

How to Use the Psychology of Color to Increase Website Conversions

16 min read<p>This story originally appeared on KISSmetrics<p>Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the …

UI Design

Meet fashionable wearable tech: Cuff and Epiphany

In the growing world of wearable technology, most of what's come out so far is way more geek than chic. Sure, Google Glass has shown up on the runway, but we have yet to see a truly head-turning blend of high tech and haute-couture. Deep inside the hoodie-clad hills surrounding the Silicon Valley …

What do stores do with unsold merchandise?

<i>Marketplace listener Blake Waller from Denmark, South Carolina asked us what retailers like Wal-Mart, Kmart and other big box stores do with items they don't sell. We went off in pursuit of the (complicated!) answer.</i><p>When it comes to food, retailers throw away around 45 billion tons each year. …