Ann DeOtte

87 Flips | 13 Magazines | 71 Likes | 16 Following | 7 Followers | @adeotte | Keep up with Ann DeOtte on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ann DeOtte”

Up in Michigan: three Midwest furniture makers conceive the offices of the future

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Who Says Plus Size Can’t Do Luxury?

As the fashion industry begins to realize that all women are eager for chic basics, regardless of their body type, the plus-size market has transformed accordingly. The once inescapable barrage of prints and bright colors often found in plus-size stores has given way to an understated aesthetic …

Plus Size

How Apple Is Giving Design A Bad Name

For years, Apple followed user-centered design principles. Then something went wrong.<p>Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, …

UX Design

Architect + Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business

The inherently dry subjects of business development, marketing, P+L reports, taxes, and insurance are less likely to feed the intellect of the …

5 Easy Steps to Define and Use Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content …

How Filson Is Using Its 118-Year Legacy To Plot The Brand’s Future

By Jeff Beer5 minute Read<p>The people of Filson have a saying, that the brand’s territory is anywhere the salmon can swim. Since 1897, the company has …

Men's Fashion

Circling Ourselves: The Story Behind Asana’s Rebrand

On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most things that seem …

11 Communication Skills of Effective Project Leaders

Project managers abound, but highly effective project leaders are much harder to find. The latter are shaped not only by their technical knowledge …

5 Valuable Project Management Skills You Forgot About

Project managers have their work cut out for them — they must manage all the various project stakeholders and keep the project on track by …

Bend It like H2O

Got lured in by the picture you saw, didn’t you? Well, so did I. Designer Chao Chen has been developing and working with a material that has an …

Sculpture

Personal Branding: How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet]

<i>Without knowing it, every day you are cultivating your own brand.</i> The cold, hard, definition of a brand is the perceptions, ideas, concepts, and …

6 Secrets Nobody Tells You About Personal Branding

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Personal branding is one of the most effective strategies available for modern businesses. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and …

Marketing

7 Common Habits That Kill Credibility

When writing business documents, these attempts to seem credible backfire. Here's what to do instead.<p>With companies outsourcing everywhere and business travel on the wane, it have never been more essential to be able to write clearly. Unfortunately, many otherwise intelligent people make these …

Customer Service

How to Nail Your Positioning | Business LockerRoom

<b>by Josh Miles</b><p>Welcome to <b>Month 2</b> of the Bold Brand Challenge.<p>This month we’re going to focus on <b>positioning</b>.<p>I’m assuming you’ve already accepted the …

7 Bestsellers That Entrepreneurs Must Read

These books contain detailed instructions and real-life examples that lead to short-term and long-term success for your startup.<p>Last month, I posted the 10 best books written by entrepreneurs. While those books are fascinating reads, with only one exception (<i>Art of the Start</i>), they don't provide a …

Entrepreneurship

4 Ways to Get C-Suite Executives to Notice You Online

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your game plan to present yourself and your product to C-level executives -- CEOs, CIOs, COOs, CFOs, CMOs -- is a completely different beast from an ordinary sales strategy.<p>A unique approach is required to market to them, but …

Marketing

The Six Enemies of Greatness (and Happiness)

<b>The Six Enemies of Greatness (and Happiness)</b> <br>These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret. Beware!<p><b>1)</b> <b>Availability</b><p>We often settle for what’s available, and …

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.<p>Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with …

Public Speaking

The 10 Questions Every Brand Should Ask To Ensure It’s Simple Enough

How simple is your brand experience? (Note: That is not one of the questions!)<p>Growth is not something most executives will ever view negatively.<p>But there’s a price to pay for everything–as our companies grow, so does their complexity. More offices and employees require more communications. Added …

Customer Experience

The Content Marketing Oreo: 6 Lessons Learned for Developing Successful Content Marketing Strategies

When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the creamy white frosting. He needs the full …

The Content Marketing Forecast: 10 Predictions for 2014

2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in …

3 Myths That Kill Strategic Planning

In its simplest form, strategic thinking is about deciding on which opportunities to focus your time, people, and money, and which opportunities to starve. One of history’s greatest strategic thinkers, Napoleon Bonaparte summed it up this way: “In order to concentrate superior strength in one …

Closing the Chasm Between Strategy and Execution

Setting strategy is elegant. It’s a clean and sophisticated process of collecting and analyzing data, generating insights, and identifying smart paths forward. Done at arm’s length in an academic fashion, tight logic is the only glue needed to hold ideas together. The output is a smooth narrative …

Timeless Branding Lessons From A Young Steve Jobs

To understand how a legacy lasts, let’s flash back to when Steve Jobs rebuilt his own.<p>“It’s a complicated and noisy world,” mused a younger Steve Jobs, “and we’re not going to get a chance to get people to remember much about us. “<p>That chance to make a memory, he says, is the essence of brand …

Brand Marketing

The Secret to Building a Rapport With Anyone

Giving someone else your time and your ear is the best way to network.<p>Entrepreneurs have a long list of reasons why they set out on that difficult, yet rewarding path. For many, though, nonstop networking is not on that list.<p>If frequent social interactions with strangers in the name of doing …

San Francisco

Beyond the fiction of reality, there is the reality of the fiction — but does it float

I think photography has been wrestling with a burden of telling the truth, which I don’t think it was ever particularly good at — but does it float

The 6 Best Ways to Build Website Traffic

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.</i><p><i>In Start Your Own e-Business, the staff at Entrepreneur Press and writer Rich</i> …

Marketing

Why Having an 'Open-Door' Policy Is Imperative for a Scaling Company

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you take the leap into entrepreneurship and launch a startup, something weird is going to happen right around the 20 to 30 employees mark: People are going to start looking at you as “the boss.”<p>You’ll know you’ve reached …

Employment

The 5 Books Entrepreneurs Should Toss in Their Beach Bags

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs work hard all year long to ensure their businesses become successful and stay successful, but <i>everyone</i> needs a break to relax and reflect. If you start feeling guilty about heading to the beach this summer …

Entrepreneurship