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7 Simple Tips For Beating Job-Search Burnout

Stop obsessively fine-tuning your resume and do this instead.<p>Job searching may be at the bottom of your “fun-things-to-do” list—but that might just be because you’ve hit the “job search wall.” It happens to the best of us, and it’s pretty common. But it can be reversed!<p>“Looking for a job is a …

What the color of a logo tells you about a company

That's because different colors are associated with different feelings.<p>Green conveys organic growth, the earth, nature, or feelings of caring.<p>Meanwhile, black communicates feelings of sophistication, authority or seduction.<p>Not convinced?<p>Consider the green logo for Starbucks or Greenpeace and the …

12 Digital Marketing Stats You Should Know From the Last Week

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the …

5 Tips for Marketing Your App Internationally

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Smartphone adoption is on the rise, and by 2016, there will be an estimated 2 billion smartphone users worldwide. The U.S. will constitute a mere 10 percent of this overall figure, with much of the growth coming from the developing world, …

The 15 Apple Watch apps you need to download first, according to Apple

The Apple Watch App Store houses more than 3,000 apps, but Apple has narrowed it down to a few apps that it views as top-notch. BuzzFeed News published the list just as the Apple Watch App Store opened for the first time.<p>Many of the apps are popular social media apps we already use on our phones, …

Are You Measuring the Right Digital Marketing KPIs?

Many startups and small businesses feel pressure to have an online presence. They work hard to create a website, update their social networks, and …

Is The CMO Becoming The Chief Collaboration Officer?

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to …

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media …

Why Good Managers Are So Rare

Gallup has found that one of the most important decisions companies make is simply whom they name manager. Yet our analysis suggests that they usually get it wrong. In fact, Gallup finds that companies fail to choose the candidate with the right talent for the job 82% of the time.<p>Bad managers cost …

Evaluate Your Leadership Development Program

Despite studies showing that succession is an essential part of strategic planning, many companies ignore leadership development to focus on more immediate challenges. But your organization’s future success depends on identifying and developing the next generation of its leaders.<p>According to a 2014 …

99% of Networking Is a Waste of Time

Building the right relationships — networking — is critical in business. It may be an overstatement to say that relationships are everything, but not a huge one. The people we spend time with largely determine the opportunities that are available to us. As venture capitalist and entrepreneur Rich …

Marketing Copy Is Getting An Analytics Makeover

Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on intuition and gut instinct (“It’ll work because it’s worked before….” “I’ve got a good feeling about this….”) into a precise, scientific, …

Marketing

An Evergreen Marketing Tactic That Most Entrepreneurs Overlook

<b>One Way That The Internet Will Never Be Able To Reach Your Customers</b><p>When you’re reading about modern marketing trends and advertising, it’s easy to forget that a world exists outside of the internet.<p>You know, the real world. The one that’s permanently in hi-def, and that never suffers from slow …

50 Amazing Resources That Will Make You a Better Writer

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential …

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies.<p>But guess what? That’s not going to happen. The most notable characteristic of those technologies is their …

Conflict Strategies for Nice People

Do you value friendly relations with your colleagues? Are you proud of being a nice person who would never pick a fight? Unfortunately, you might be just as responsible for group dysfunction as your more combative team members. That’s because it’s a problem when you shy away from open, healthy …

4 Employee Engagement Secrets From Millennials

The fastest-growing demographic in the workforce knows a few things about motivating and leading others.<p>With their widespread entrance into the workplace, millennials are bringing new requirements of employee engagement that include creativity, entrepreneurialism, and accelerated career growth. …

5 Ways People Kill Their Career Potential...And May Not Realize It

As researchers who study appreciation and value creation in the workplace, it would be easy for us to write an article about killing career potential (both yours and your coworkers) by being a jerk at work. But, that’s not the only thing that kills potential.<p>We were curious about the opposite of …

Amazon has three rules for hiring the best people

<i>This post originally appeared at First Round Review.</i><p>“Good intentions don’t work.”<p>This is one of the most important things Anurag Gupta has learned from working at Amazon, where he is currently General Manager of Amazon Redshift and Amazon Aurora. It’s a counter-intuitive notion—after all, we all …

When Traditional Marketing Meets Digital Marketing

Remember when Harry met Sally? Or when the Wolfman met Dracula? Or was it the other way around? Regardless, whenever two entities – who are seemingly different yet alike meet, the results can be interesting, to say the least.<p>In the former’s case, it ended in wedded bliss, although I’m not sure if …

Marketing

5 ways the collaborative economy is evolving

Over the last couple of years, the collaborative economy has seen a meteoric rise in popularity, as mentioned by Jeremiah Owyang. At first, most …

15 interview questions to measure emotional intelligence

Earlier this year, Container Store CEO Kip Tindell said one of the most important things a leader can have is high emotional intelligence.<p>“Emotional …

Timeless or New? The ABCs of Marketing in a Digital Era

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding. We furtively deploy the latest or hottest …

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for …

4 Steps Needed to Transform the Digital-Marketing Industry

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s not easy being a technology provider in the digital-marketing industry. Research suggests that while business owners believe they need to promote themselves online, there’s an undertone of mistrust.<p>A recent poll conducted by my …

How to Use Internet Memes to Market Your Content, Your Products, and Your Brand

The Internet has gone visual. With the world moving at the speed of a tweet, getting your message out there can be tough—especially if you're only …

Why Customers Want to Connect with You, Not Just Your Brand | Inc.com

It might feel like you don't have much control over what pops up when you Google search your own name. But with all of the different social media outlets available, it isn't hard to own your own voice--it's just uncomfortable for many people, says Amy Jo Martin.<p>Martin is CEO of Digital Royalty, a …

3 Social-Marketing Predictions for 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A long time ago, in a galaxy far, far away traditional advertising vehicles like commercials and print ads were viable purchase-influence methods for brands and retailers. However, today’s consumers are about as receptive to these methods …

The gentle art of branding

One of the challenges facing Europe is developing education for entrepreneurs. And in Bulgaria, for some years now they have been training young people to create and protect their brands at European level. It’s a real success story.<p>For example, for the past year students at the Academy of Arts in …