Adeel Tarique

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Five ways to work with content on ecommerce sites

<b>Content is a common cause of headaches on ecommerce websites.</b><p>Hundreds and thousands of individual products, all with their own URL, all lacking any …

10 Rules for Successful Ecommerce Marketing

These wise quips from Mark Hayes of Shopify are indispensable advice for both newcomers and old-timers alike. Originally appeared in a guest post: http://blog.offerchat.com/10-rules-for-successful-ecommerce-marketing/

Digital Marketing

A Beginner's Guide to Getting Started in Retail Ecommerce

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The following is an excerpt from Perry Marshall’s book 80/20 Sales and Marketing. Buy it now from Amazon | Barnes & Noble | iTunes<p>Because shoppers are clearly enamored with the speed and convenience of internet shopping, you should …

Giving Ecommerce Customers What They Want (Infographic)

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they're expected …

4 Ways to Improve Your Ecommerce Customer-Return Policy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Convenient return policies are key to developing customer loyalty, but many ecommerce retailers continue to make the process far too onerous. Too often, they bury their return policy deep in their website and load it with technical …

7 Tips for Improving Your Ecommerce Strategy

As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and …

50 Must-Know Mobile Commerce Facts and Statistics

Here's how the mobile web changes the way we buy and sell.<p>Need a mobile site?<p>Visit http://www.mobify.com/solutions/e-commerce/

Beyond Pinterest: The Best Of Other Social Commerce Business Models

Facebook and Pinterest may be the biggest players in social media - but they don't own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.<p>Other players, from …

eCommerce

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

eCommerce

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

What the Heck Is P-Commerce?

First there was ecommerce, a term developed in the early '80s to abbreviate "electronic commerce," or sales made possible through electronic funds …

Pinterest Advertising Will Be Huge With Retailers Because Pinners Spend More On E-Commerce

The knock on social media was that it would never drive a lot of paying customers to retail sites, because people are on social networks to connect with friends, not to shop.<p>But Pinterest is proving to be an exception to that rule. The company's announcement yesterday that it would begin …

eCommerce

Here's How Social Commerce Will Transform Virtual Window-Shopping Into A Big Business

Does that mean that social-powered e-commerce will never rise to become a huge Internet business?<p>Will social commerce consist of nice-to-look-at digital shopping catalogs that don't drive sales? We don't believe so, since scores of entrepreneurs and retailers have succeeded with merchandising on …

eCommerce

Here's Why Pinterest Advertising, Which Started Today, Will Be Extremely Effective For E-Commerce

In a recent report from BI Intelligence, we review each of the top social media platforms , including Pinterest, analyze the considerations and potential benefits for brands working on each platform, and explore what brands and companies would benefit most from focusing their efforts on certain …

Advertising

The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet

Social commerce is all about inspiration and product discovery. Sites like Pinterest, Wanelo, OpenSky, and others are more like digital catalogs or virtual malls where shoppers can browse and connect with people interested in the same products and brands. But entrepreneurs and retailers are anxious …

eCommerce

Social Commerce Is About Inspiring Shoppers, Not About Getting Customers To Immediately Click And Buy

To that end, Pinterest is creating a model for how social media is really going to drive retail. A <b>recent report</b> from <b>BI Intelligence</b> finds that the new social commerce model will be about inspiration and discovery.<p>For the report, we analyzed the most recent data on social commerce and spoke to …

eCommerce

Here's Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales

• <b>Pinterest also offers an extremely attractive demographic</b>: Women are 84% of Pinterest users in the United States, and most of them are on tablets. Women control the holiday purse strings.• <b><br>Pinterest users already love sharing images of products</b>, and unlike Facebook — where photo-sharing revolves …

eCommerce

Running an E-commerce Website in 2014

For anyone looking to build and run an e-commerce website in 2014, here's some great advice on everything from design to functionality and online …

Online

Facebook Commerce May Be Better Run by Twentysomethings

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging …