Aditya Dash

305 Flips | 1 Magazine | 18 Likes | 4 Following | 22 Followers | @adash94 | Designing products, strategies and ideas that make a positive impact in the world.

Gen Z has a completely different shopping preference from millennials — and it's good news for retail

Members of the "millennials on steroids" generation told PwC in a survey forecasting holiday shopping habits that they prefer the in-store experience to shopping online.<p>PwC surveyed 2,395 national consumers — and, separately, 301 young Gen Z consumers — for its annual Holiday Outlook survey.<p>The …

5 New Facebook Ad Types You Should Be Using (But Probably Aren’t)

If you’re still <i>boosting</i> Facebook posts, you’re doing it wrong.It’s not that those are terrible.It’s just that there are so many other better options …

Jeff Bezos Just Shared His Secret for Amazon's Success (and Yours as Well)

This one concept captures beautifully all of the trials, tribulations, and magic of the entrepreneurial spirit.<p>Every so often you come across a concept so elegant in its simplicity that you can't help but be drawn to it because of how easily it reduces even the most complex set of ideas into …

Design Framework for Chatbots

When I started designing chatbots for BEEVA almost a year ago, I applied some of my UX knowledge and did some unsuccessful research looking for tools …

Chatbots

Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

When <b>Caitlin Kalinowski</b> joined <b>Oculus</b> as the head of product design engineering in 2014, her team was sweating on a challenge: design the controllers …

These Agency Creatives Just Turned #AlternativeFacts Into a Card Game

Just over two weeks ago, counselor to the president Kellyanne Conway created an instant meme with two simple words: “alternative facts.”<p>The phrase, …

5 Content Formats That Perform Way Better Than Plain Blog Posts

Jas Kaur is the co-founder of QuikConsult More than two-thirdsThe post 5 Content Formats That Perform Way Better Than Plain Blog Posts appeared first …

Creativity Under The Microscope: Running A UI Design Critique

Criticism is easy. It seems like everybody has an opinion, but, as the author Harlan Ellison points out, "You are not entitled to your opinion. You …

Remote Work and Remote Jobs

Facebook Is Giving a Huge Break to Small Businesses in Emerging Markets

Facebook (fb) is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media …

Mastercard redesigns its iconic logo for the digital age

<i>Gasp!</i> Mastercard has gone and messed with one of the most iconic logos in corporate history and, shockingly, the new one isn’t absolutely terrible. Far from it, in fact, as the old payments processing giant has done a fine job of modernizing its signature interlocking circles and integrating them …

How We Started Releasing Features Twice As Fast (Case Study)

• 15 min read<br>• Business, Workflow, Strategy<p>Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. …

Pretty Creative! With Microsoft aquiring LinkedIn how about merging their logo as well... https://t.co/JuOIhKV7B7

Landing Page Design. Direct Flight to High Conversion

Today we would like to discuss the topic which goes far broader than pure design issues. It lies on the crossroads of design, marketing, user …

Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness

Joe Coleman has been helping companies of all sizes publish quality content for years. Here's his advice for startups as this new marketing trend …

10 great uses of illustration in branding campaigns

It's not often you see illustration used in brand campaigns these days. But for that very reason, it can be a great way to make your marketing stand …

Why This Shaving Startup Made a $100 Million Gamble on a 100-Year-Old Factory

The co-founders of New York City's e-commerce startup Harry's are taking an unconventional path to category disruption--purchasing a nearly century-old factory in Germany.<p>The smell of dying unicorns is in the air on a gray February day in downtown Manhattan. The Nasdaq has just fallen to a 15-month …

Analyzing the Effectiveness of Hamburger Menus in Web Design

Advertise here with BSA<br>Odds are you’ve seen the “hamburger menu” in the top corner of many of today’s mobile websites. It’s three lines stacked …

These New NYC Subway Ad Screens Know Who's Looking at Them

Digital advertising is going big—very big—and will soon be everywhere. The out-of-home advertising market (OOH), which includes everything from …

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S

The iPhone 6S video camera is so good, it will make just about anything like a groundbreaking art film. So says a new ad about a tween girl who …

How HP's brilliant new logo came to be

The story of HP's new premium logo began in December 2008 when the American tech giant commissioned British creative agency Moving Brands to redesign its entire corporate identity. Today Moving Brands has branches in San Francisco, New York, and Zurich, but back then it was just a single London …

The Top 11 Up-and-Coming Trends in Digital Marketing

Looking for new ways to grow your sales online? Check out these trends.<p>Where is digital marketing headed?<p>The change is real. Every few weeks, something huge happens in the digital marketing arena. Everyone tweets it, huddles over it, and then revamps their strategy based on it.<p>It's an adventure in …

Marketing

7 Inbound Marketing Strategies That Guarantee Quick Results

Inbound marketing has become the marketing strategy for brands to truly succeed.<p>Inbound marketing has become <i>the</i> marketing strategy for brands to truly succeed. In fact,'The Ultimate List of Marketing Statistics' by HubSpot states that 54% more leads are generated through inbound tactics, and that …

This Brand’s Amazing New Logo Responds to Voice and Looks Different to Each Person

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a …

UI Inspiration: Site Interactions

As part of the design process, figuring interactions (to me) is the fun and best part. Some of the developers might hate me for saying this but it's …

SEO Is Now 'Search Experience Optimization'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work …

Engines

Coca-Cola Unifies Its Brand Worldwide With New Design Language

Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look.<p>Last night in Mexico City, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded …

The rise of Peter Thiel, the iconic Silicon Valley VC who wants to cheat death

He came to fame and fortune by co-founding PayPal and then as an early investor in Facebook and is now is trying to stop aging and death, find technologies that would let people live forever, and encouraging smart young people to skip college and start companies instead. (He's a famously outspoken …

“The Matrix” Meets “Drive” In This Explosive Data Viz For Porsche

Driving a Porsche is incredible. I don’t even care about cars, and the one time a friend let me drive his, I felt like I was racing through the streets on the back of a growling tiger. And that was just taking it up to 30 miles an hour.<p>The newest project from the data art studio Onformative …