Adam Wright

42 Flips | 5 Magazines | 2 Followers | @adamwright52 | Keep up with Adam Wright on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adam Wright”

Bots Account for Nearly a Quarter of Video Ad Views: Study

Internet<p>Advertisers beware: Millions of robots are imitating humans, watching and clicking online ads and inflating traffic numbers. A new study reveals that nearly a quarter of video advertising content was consumed not by people, but by bots. Cyberfraud experts at White Ops analyzed over 5 …

Bots

Pinterest Japan and Ad Giant Dentsu Form Strategic Alliance

Pinterest Japan, which launched a localized site six months ago, has signed a strategic deal with ad giant Dentsu as it tries to gain a firmer …

Social Media

Advertisers: Don't Put Your Media Account in Review Just Yet

When it comes to the evolving media landscape, advertisers have more choices than ever before with new formats, devices, platforms and data. They …

Advertising

Giants behaving badly: Google, Facebook and Amazon show us the downside of monopolies and black-box algorithms

The internet is a wondrous thing — a limitless universe of content and products and information, all of which can be summoned up from the comfort of …

The 10 Algorithms That Dominate Our World

The importance of algorithms in our lives today cannot be overstated. They are used virtually everywhere, from financial institutions to dating …

Crowdfunding Generates More Than $60,000 an Hour (Infographic)

When big data analytics are overlaid on the exploding industry of crowdfunding, it becomes eye-poppingly clear just how much this new finance mechanism is growing.<p>For example, there's this: Every hour in the month of March, more than $60,000 dollars were raised via crowdfunding throughout the world.<p>…

3 Misconceptions About Crowdfunding

<i>Thijs Suijten and Menno Luiten are the co-founder and developer for Famatic.</i><p>Every startup needs money. How to get that initial investment is where there is a choice: find a suitable investor, bootstrap, or use the power of the crowd to get that ball rolling.<p>We loved the idea of the latter; not only …

Unilever Looks To Forge New Partnerships With Startups With The Launch Of The Foundry

The consumer goods giant has announced the creation of The Unilever Foundry, a new platform that unites and expands the company’s existing efforts to …

A Step-by-Step Guide to Nabbing an Angel Round

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For many early-stage entrepreneurs (myself included), raising capital is the most confusing piece of the puzzle. Even though there have been thousands of articles written by professional writers, entrepreneurs and investors, the …

Apps featured by Apple or Google get 6 times the downloads and 9 times the revenue — or nothing

Everyone who has published an app in the iOS App Store wants Apple to feature them, because that will boost download numbers to insane levels, right?<p>Nope.<p>A new report from app analytics provider Distimo indicates that while getting the Apple spotlight can boost your downloads by up to six times …

Words that get content shared on social media

How important are the actual words you use in your social media posts?<p>Evidently, extremely important.<p>An infographic titled “The surprising words that …

The 2014 World's Most Innovative Companies | Fast Company

Big Data's Big Impact Across Industries

I’m not sure what prompted the deluge of big data stories this week and last, but it looked as if someone from every major industry was looking at the impact of being able to glean data from multiple data sources, structured and unstructured, from health care to agriculture and more. As Werner …

A Privacy Call-to-Action for the Data Industry

As CEO of one of the largest marketing data technology companies in the world, it's not surprising that I am passionate about helping advertisers use …

Privacy

The Spotify Effect: Why Every Company Is Now A Data Company

<i>Marius Moscovici is the founder and CEO of Metric Insights.</i><p>After landing a $200 million credit line and acquiring music data platform The Echo Nest, Spotify is widely expected to announce its IPO in coming months. Spotify is a unique spin on the same fundamental formula that generated value for …

How to avoid legal problems on Pinterest

Cole Haan has been making headlines recently after it was revealed that the company had been investigated by the Federal Trade Commission for a …

Aha! Moment: The Devious World Of Free Games And Paid Google Display Ads

Google has made targeted advertising so easy—and so easy to get wrong. By creating tools that automate campaign dynamics that used to require teams of dedicated professionals to execute, Google has allowed many businesses to believe that those teams of (highly-paid) professionals are unnecessary. A …

The World’s Top 10 Most Innovative Companies in Social Media

From proving the power of brevity to providing a secret place in an age of unprecedented public exposure, here are Fast Company‘s Top 10 Most Innovative Companies in Social Media.<p>1. Twitter<p><b>For proving the power of brevity–this time with video.</b> Video sharing and social media were two separate things …

There’s Just No Getting Around Apple Buying Yahoo

Apple should buy Yahoo.<p>This is neither a new idea, nor one acceptable to the Apple fan base. But since people briefly talked about it last year, it’s become an increasingly good idea — maybe a necessary one for Apple’s continued growth and success — and I’m going to tell you why.<p><b>Apple’s Missing</b> …

Social Media

Here Are The Microeconomics Of Uber's Attempt To Revolutionize Taxi Markets

Taxi markets have long needed a shake-up. In theory, entry should be easy--all that is needed is a car and a driving license--with new drivers keeping cab fares close to costs. Yet in many cities, cabs are far from that competitive ideal. Decades of regulation conspire to keep entrants out. In New …

Analyst: Cisco's New $1 Billion Cloud Computing Plan Is Ingenious But Risky

Cisco is calling it the Intercloud.<p>With the Intercloud, Cisco is joining all the other enterprise tech companies who are chasing the cloud market.<p>That's because companies today are using the cloud instead of buying new computers and software for new IT projects. They spent $131 billion in 2013 on …

Google And Facebook Hedge Against The Data Backlash

It’s fascinating to see Facebook‘s rapid diversification, first into fee-based services, via WhatsApp, and now into virtual reality. Google too is establishing the new American conglomerate, spread across smartphones, medicine, finance, fiber and more. Two companies highly dependent on advertising …

Mark Zuckerberg's Information Monopoly

Facebook just acquired WhatsApp for $19 billion, a crazy amount of money to spend buying a company with scant revenue—but Mark Zuckerberg isn't buying a business; he's trying to corner the market on data.<p><i>Illustration by James Harvey</i><p>Facebook’s recent assimilation of WhatsApp—a company I’m too old …

Google

It may have finally found the missing piece it needs to move beyond relying solely on advertising.<p>When it comes to developing software, few companies …

Selling

LinkedIn has the one thing other publishing platforms would kill for

We’ve been writing a lot lately about the increasingly blurry lines between platform and publisher, a world in which new-media entities like Twitter …

Deep Dive With The New Google Maps For Desktop With Google Earth Integration, It’s More Than Just A Utility

Using Google Maps today is great for what it’s supposed to do, get you from point A to point B. But there’s a lot of information that Google collects that you never get a chance to glance it, or don’t have a reason to. Google wants to give you more reasons to explore a map, and it’s obvious with …

Video Processing at Dropbox

Every day millions of people upload videos to Dropbox. Besides wanting their memories safe forever, they also want to be able to watch them at any …

What Does Social Media Growth Look Like? [Infographic]

Marketers often talk about how social media is growing... but what does that mean exactly?<p>Here's a look at the facts regarding social media growth …