Adam Hartley

32 Added | 3 Magazines | 2 Following | 2 Followers | @adamleeh | Keep up with Adam Hartley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adam Hartley”

Meet the digital pet set to storm the toy sector this Christmas

Joe Kletz, game director, Animin, said: "With Animin we are creating a truly magical and exciting digital pet for children, tweens and mobile gamers …

Virtual reality Tesco store to open its doors in Berlin

A virtual reality Tesco supermarket is to open its binary gates to retail executives at the TCC International Marketing Forum, Berlin.<p>Created by VR …

Why we invested in a virtual reality agency after Oculus Rift

Ben Fender, chief executive and founder of the experiential specialist Drive Worldwide group, explains why Drive bought a signigicant minority stake …

Tesco dreams big with fully immersive virtual reality store for the Oculus Rift

If you could use technology to recreate a virtual world of your choosing, what would you go for? Maybe something in the fantasy vein, full of dragons …

Let Oculus Rift Take You to the Supermarket

Using the virtual reality headset Oculus Rift, you can experience the world of <i>Game of Thrones</i>, games like <i>Portal 2</i> and even Jerry's apartment from</i> …

Virtual reality is more than just a gaming fad with a chequered history

The jaw-dropping possibilities of Oculus Rift were demonstrated to devastating effect at this week's E3 gaming show with the release of a virtual …

Why Facebook bought Oculus Rift and why marketers should care

en_GB<p>article<p>ANALYSIS: After the initial “WTF?!” moment when Facebook CEO Mark Zuckerberg announced last night (25 March) he was spending $2bn on a …

Virtual Reality

360-degree camera shoots VR movies for Oculus Rift

Imagine looking around you and finding you're a character in your favourite movie, thanks to the 360-degree Panopticam camera for Oculus Rift and Project Morpheus.<p>Step into the silver screen with movies shot using the Panopticam. With a story filmed in 360-degrees, you could look around, up and …

Panopticam makes virtual reality movies a possibility

When it comes to virtual reality headsets, their remit so far has primarily been for use in gaming or for game-like experience, but soon you could be …

Oculus Rift VR films are coming, and the Pantopticam is going to shoot them - Pocket-lint

Imagine watching a film where you can look anywhere in a full 360-degree sphere of vision. Theatre is as close as we get to that as we're expected to …

Tesco's VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat

Tesco’s VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat [Video]<p>Available to Premium &<br>Purple Members<p>PSFK is proud to host a …

A Virtual Reality Tesco Is Opening Shop In Berlin

The retailer is dabbling with Oculus Rift for research, and the implications could interesting...<p>Though it may first appear like the most mundane virtual reality game ever, Tesco supermarket's recent dabbling with Oculus Rift in a project called "Tesco Pele," is a future-forward research …

Virtual Reality

Figure Digital

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360-Degree Panopticam Shoots VR Video for Headsetted Future Film Fans

This concept VR camera mashes together the output of 36 HD cameras to create fully immersive VR movies, ideal for capturing the 360-degree …

FIGURE Digital Talks VR Marketing, Oculus Rift in New Mediums

The Oculus Rift virtual reality (VR) headset has been used for more than just videogames in its short life. Just this week VRFocus has reported on …

Animin to hit UK retail this November

Animin will be backed by an expansive online, print, TV and social marketing campaign.<p>Animin, a digital pet that uses the latest augmented reality …

Preview: 2014 Toy Fair - what to expect

From virtual pets to video helmets, Rhiannon Williams rounds up the best of what to expect at the 61st annual Toy Fair<p>As the world of children's entertainment becomes ever-digitised, it's becoming increasingly difficult to remember a time when young ones were engaged and stimulated by something …

Augmented Reality

Toy Fair 2014: the technological toys of the future

This year's Toy Fair highlights the importance of technology in the development of children's toys, finds Rhiannon Williams<p>The overall size of the toy market last year was £2.9 billion, down 1 per cent compared to 2012. The number of units sold totalled 364 million, a decline of 5 per cent, while …

Kids

Toys of the future: London Toy Fair 2014

From virtual pets to video helmets, the London Toy Fair gives us a glimpse of what will be on our shelves in the year ahead<p>The 61st London Toy Fair showcases the latest developments from the toy industry, from headcam helmets, to virtual pets.<p>The <b>overall size of the toy market last year was £2.9</b> …

Augmented reality virtual pet game Animin bringing CG poo to a table near you

Next week’s Toy Fair will see the launch of Animin, a modern take on the virtual pet phenomenon that uses augmented reality to project your little …

What is Animin up to?

by<p><b>Quick Link:</b> www.toysnplaythings.co.uk/qajlb<p>Animin developer to bring revolutionary digital-to-physical product to UK supermarkets and toy and …

Animin AR pets to debut at London Toy Fair

It’s Xur’s first visit of 2018 – will he kick off the new year with something special?<p>Missed today’s Monster Hunter World live stream? Well here’s a …

The latest news, views and analysis of retail in the games industry from MCV UK. Includes trading updates, as well as essential and current information and events.

Animin to be backed by widespread marketing campaign

<b>Animin, the next generation digital pet, will be backed by a £300,000 integrated online, print, TV and social media campaign this Christmas.</b><p>Animin …

Animin: modern-day tablet Tamagotchi set to roll out

Animin - Brand New App!

Brand new Augmented Reality App alert! Animin is a real-world digital pet, launching next-gen augmented reality gaming into 2014.<p>Developed by a group …

Augmented reality digital pet Animin to debut at Toy Fair

Animin to 'creatively disrupt the toy industry' at Toy Fair<p>Animin, virtual pets that exist in the real world through augmented reality, will be …