Adam Blumenthal

Chief Digital Officer @ Optimity Advisors and Professor of the Practice & Virtual Reality Artist-in-Residence @ Brown University

Magazines

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Business Strategy
Customer Journey Maps: The North Star to Digital Transformation
Entrepreneur - Margaret Rogers
Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here's the most important step to take before starting out. Opinions expressed by Entrepreneur
Disability
VR Diversity Initiative Uses VR To Create Accessible Backpacks For People With Scoliosis
vrscout.com - by Allison Hollender
Young tech enthusiasts come together to create backpacks that could be used by people with disabilities using VR technology. During one of the …
Lebron James
Nike’s huge new flagship looks like the future of retail
Fast Company - By Katharine Schwab
The sneaker giant has an ambitious new goal: Woo people who hate shopping IRL. Shopping in a physical store is soul-sucking: You have to fight through the crowd to find the stuff you want, if it’s even
World Economic Forum
This AI outperformed 20 corporate lawyers at legal work
weforum.org - Johnny Wood
Technology is revolutionizing the work we do and how we do it. Increasingly, artificial intelligence (AI) and robots are taking over menial and …
Health Care
How Blockchain Is Transforming Health Care
Forbes - Rena Christina Tabata
Originally developed for cryptocurrency in 2008, blockchain allows a distributed network of computers to keep a tamper-proof digital ledger. The technology, however, is useful whenever collaborating parties
News (U.S.)
How Virtual Reality Can Help Fight Dementia
The Daily Beast - Benjamin Powers
She always wanted to go back to her cabin in Norway—so much so that one day, she left her dementia care facility where she was staying, and tried to …
Technology
Adidas is using augmented reality to sell limited-edition sneakers
Engadget - Edgar Alvarez
The experience will debut at ComplexCon on November 3rd. It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything
Boston College
The Four Stages Of Digital Maturity: How Does Your Organization Rank?
Forbes - Justin Grossman
The term “digital transformation” has seemingly become embedded in the vernacular across nearly every industry. But as commonplace as the expression has become, there’s little consensus on what it actually
Design
Bell Says Latest Helicopter was Designed 10 Times Faster With VR
roadtovr.com - Leslee Everett
Bell Helicopter challenged its Innovation Team to accelerate its aircraft design process. Turning to VR as a key improvement to their design …
Tech Trends
It’s All About Business Model Innovation, not New Technology
The Wall Street Journal - Irving Wladawsky-Berger
New technology, no matter how transformative, is not enough to propel a business into the future. To survive in today’s fast changing marketplace, every business–large or small, startup or long established–must
Fashion Shows
H&M x Moschino Team Up With Magic Leap For AR Fashion Show Experience
vrscout.com - by Presley West
Augmented teddy bears, melting handbags, and QVC-style infomercials were just a few of the offerings at H&Moschino. Attendees at H&M’s latest fashion …
Anesthesiology
This won’t hurt a bit – students test their nerve in the virtual world
theherald.com.au - Matthew Kelly
The dentist’s chair may soon be less daunting, with a ground-breaking simulation from the University of Newcastle providing oral health therapy …
Queen's University
Queen’s University Announces Dedicated VR Medical Training Center
vrscout.com - Allison Hollender
The Canadian university announces plans for new medical training center composed entirely of VR simulations.Queen’s University will be partnering …
Machine Learning
Google ponders the shortcomings of machine learning
ZDNet - Tiernan Ray
Scientists of AI at Google's Google Brain and DeepMind units acknowledge machine learning is falling short of human cognition and propose that using …
Customer Experience
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue
digitaldoughnut.com
Acquia The methods of customer engagement have completely changed. If organizations want to attract and retain their customers, they must first …
The Customer Journey: How to Deliver Great Customer-First Experiences
digitaldoughnut.com
Acquia Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each …
Help Your Team Measure Customer Experience Data More Accurately
Harvard Business Review - Luke Williams
Customer experience (CX) goes beyond measuring the relationship between customers and companies; it is also about quantifying the hundreds of regular interactions and residual memories that influence behavior.
Macy's Expands VR Furniture Shopping To 70 Stores
mediapost.com - Chuck Martin
While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is …
Augmented Reality
News: The Weather Channel Takes Broadcast AR to Next Level with Wildfires Report
reality.news - Adario Strange
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation …
Netflix
Netflix's Latest Feature Is a Brilliant Example of How to Innovate Customer Experience
Inc Magazine - By Robbie Abed
Chances are if you're reading this right now, then you or someone in your extended network pays $12.99 per month for a Netflix monthly subscription. While some of us are able to leverage the accounts family
Sports Technology
TLDR: LA Clippers & Steve Ballmer unveil augmented reality NBA experience
geekwire.com - Starla Sampaco
Thanks to ReachNow, this show was shot on location at the University of Washington’s Paul G. Allen School of Computer Science and Engineering. Today’s …
What Does It Take to Develop a VR Solution in Healthcare
mddionline.com - Marta Hlova
Technology is changing the face of healthcare as we know it. Virtual and Augmented Reality that once were associated only with game and film …
Digital Age
Shopping in The Digital Age: A Tale of Two Online Grocery Experiences
medium.com - Jenn Vande Zande
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” Charles Dickens wasn’t talking about …
SyncThink Is Using Virtual Reality to Detect Concussions
TheStreet - Tracy Byrnes
Jim Cramer talks PepsiCo, Amazon and StitchFix. Oct 2, 2018 11:57 AM EDT Jim Cramer on PepsiCo earnings. Oct 2, 2018 11:52 AM EDT Jim Cramer talks about …
Latino News
Exclusive: Tim Berners-Lee tells us his radical new plan to upend the World Wide Web
Fast Company - By Katrina Brooker
With an ambitious decentralized platform, the father of the web hopes it’s game on for corporate tech giants like Facebook and Google. Last week, Tim Berners-Lee, inventor of the World Wide Web, asked
15 ways to salvage a troubled digital transformation
cio.com - Esther Shein
Robert F. Kennedy once said, “Only those who dare to fail greatly can ever achieve greatly,” which may bring some comfort to IT leaders when it comes …
Artificial Intelligence
What Defines Artificial Intelligence? The Complete WIRED Guide
WIRED - Wired
Artificial intelligence is overhyped—there, we said it. It’s also incredibly important. Superintelligent algorithms aren’t about to take all the jobs …
New era in virtual reality therapy for common phobias
The Washington Post
By Carla K. Johnson | AP Dick Tracey didn’t have to visit a tall building to get over his fear of heights. He put on a virtual reality headset. Through VR, he rode an elevator to a high-rise atrium that
Walmart is putting 17,000 Oculus Go headsets in its stores to help train employees in VR
TechCrunch - Lucas Matney
Workplace training has long been considered one of the key early areas where virtual reality can make a dent in the enterprise. Walmart already made some noise when it announced it would be bringing VR
Humana And Fitbit Expand Partnership To 5M Enrollees
Forbes - Bruce Japsen
Humana said it will expand its partnership with Fitbit, adding the wearable technology maker’s new health coaching solution as an offering for the insurer’s employer clients. Fitbit Care offers personalized

Adam Blumenthal

Magazines

Narragansett Bay, Rhode Island

Digital Transformation @ Optimity Advisors

VR for Good

Telepresence Digest

Flips

Customer Journey Maps: The North Star to Digital Transformation

VR Diversity Initiative Uses VR To Create Accessible Backpacks For People With Scoliosis

Nike’s huge new flagship looks like the future of retail

This AI outperformed 20 corporate lawyers at legal work

How Blockchain Is Transforming Health Care

How Virtual Reality Can Help Fight Dementia

Adidas is using augmented reality to sell limited-edition sneakers

The Four Stages Of Digital Maturity: How Does Your Organization Rank?

Bell Says Latest Helicopter was Designed 10 Times Faster With VR

It’s All About Business Model Innovation, not New Technology

H&M x Moschino Team Up With Magic Leap For AR Fashion Show Experience

This won’t hurt a bit – students test their nerve in the virtual world

Queen’s University Announces Dedicated VR Medical Training Center

Google ponders the shortcomings of machine learning

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

The Customer Journey: How to Deliver Great Customer-First Experiences

Help Your Team Measure Customer Experience Data More Accurately

Macy's Expands VR Furniture Shopping To 70 Stores

News: The Weather Channel Takes Broadcast AR to Next Level with Wildfires Report

Netflix's Latest Feature Is a Brilliant Example of How to Innovate Customer Experience

TLDR: LA Clippers & Steve Ballmer unveil augmented reality NBA experience

What Does It Take to Develop a VR Solution in Healthcare

Shopping in The Digital Age: A Tale of Two Online Grocery Experiences

SyncThink Is Using Virtual Reality to Detect Concussions

Exclusive: Tim Berners-Lee tells us his radical new plan to upend the World Wide Web

15 ways to salvage a troubled digital transformation

What Defines Artificial Intelligence? The Complete WIRED Guide

New era in virtual reality therapy for common phobias

Walmart is putting 17,000 Oculus Go headsets in its stores to help train employees in VR

Humana And Fitbit Expand Partnership To 5M Enrollees