adam lindholm

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Startup Insider: 5 Metrics 500 Startups Partner Edith Yeung Looks for in Mobile-App Startups

<i>Startup Insider is a series of articles with the goal of helping aspiring founders and entrepreneurs understand the ins and outs of starting a startup. We hope to dig deeper and showcase stories, advice and lessons from founders, investors and other key players in the growing startup ecosystem all</i> …

Dick Costolo is right about what Twitter has done for free speech

Twitter is far from perfect in many ways, both as a social product and as a business. It has repeatedly vacillated about what it wants to be, …

How To Design Websites That Mirror How Our Eyes Work

Site layout affects conversions, so it’s important to know the value of your on-screen real estate. Take <b>Freespee</b> as an example. After redesigning their site into the above version, subsequent A/B testing revealed that they could increase their phone conversation rate by 30 percent for the same ad …

UI Design

The 10 things in advertising you need to know today

<b>1. Kevin Bacon is starring in an ad for eggs.</b> "Because nobody knows eggs better than bacon."<p><b>2. Advertisers are paying insanely high rates to get their ads on Snapchat.</b> Re/code claims advertisers are paying a CPM (cost per mille/1000) of $100, twice as much as most premium video ad products.<p><b>3. Here</b> …

10 Mindsets That Will Radically Improve Your Performance

Success is something all career-driven individuals desire yet it eludes many people — at least at the levels desired. Why are some businesspeople …

Self-improvement

The 10 things in advertising you need to know today

<b>1. We spoke to HTC's new chief marketing officer Idris Mootee about how he plans to make the brand "brilliant" again.</b> It's all about "human connectiveness," he said.<p><b>2. Apple's iAd is about to add more targeting capabilities.</b> Data, like phone numbers and email addresses, will be used for targeting<p><b>3.</b> …

Forget everything you thought you knew about the homepage

For all of the upheaval and turmoil that the internet has created in the media industry, and the explosion of new formats and birth of new companies …

Social Media

Will increasing cyber attacks spell the end of username and password security?

US regulators are considering mandating that companies ramp up online protections, but analysts warn there is no immediate cure-all<p>When a burglar breaks into a home, changing the locks or otherwise shoring up the home’s security is among the first things likely to get done in the …

Cyber-attacks

Y Combinator’s Giveffect Has Built A Shopify-Meets-Salesforce For Non-Profits

Non-profit startups have come into focus at Y Combinator in the last couple of years. And in an extension of that, the incubator is also backing companies that offer services to the wider non-profit sector. Giveffect, part of its current cohort, has built a suite of cloud-based software that …

startups