Ad Age

By Ad Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities.

Bernie Sanders
Watch 'Vision,' the first Bernie Sanders 2020 campaign ad
Ad Age - Simon Dumenco
On today's "CBS This Morning," Bernie Sanders dismissed former Starbucks CEO Starbucks Howard Schultz—who recently announced he's considering a run …
Advertising Industry
Walmart surges after reporting its best holiday quarter in years
Ad Age
Walmart finally gave the U.S. retail sector some good news. The company brushed off the industry's disappointing December sales with its best holiday …
Howard Schultz
Watch Bernie Sanders trash Howard Schultz as a know-nothing billionaire who can afford a lot of TV ads
Ad Age - Simon Dumenco
On today's "CBS This Morning," newly declared presidential candidate Bernie Sanders wasted no time dismissing one of his potential competitors: …
Advertising Industry
Procter & Gamble goes nationwide with its Tide laundry service
Ad Age - Jack Neff
Tide is going after urban millennial and Gen Z consumers—who often have little love or capacity for doing laundry—by expanding its …
Advertising Industry
Karl Lagerfeld, who ruled Chanel design for decades, dies
Ad Age
Karl Lagerfeld, the German fashion designer who helped set the industry standard for five decades with collections that dressed celebrities such as …
Advertising Industry
Watch Budweiser's Oscars ad starring Charlize Theron
Ad Age - E.J. Schultz
It's turning out to be an expensive February of advertising for Anheuser-Busch InBev. The brewer, which flooded the Super Bowl with eight ads, will …
Advertising Industry
A celebrity feud over Totino's pizza, and an update on that Burger King Super Bowl ad: Tuesday Wake-Up Call
Ad Age - Angela Doland
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Burger King
Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the Ad Meter
Ad Age - Jessica Wohl
Burger King took a huge gamble at this year's Super Bowl: It ran 45 seconds of vintage footage of Andy Warhol eating a Whopper during a game in which …
Advertising Industry
The Safari browser update that's driving marketers crazy
Ad Age - George P. Slefo
Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been …
Advertising Industry
AB InBev and MillerCoors feud heats up, but who will win?
Ad Age - E.J. Schultz
It's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the …
Advertising Industry
Five groundbreaking campaigns that moved the needle on black representation in ads
Ad Age
It's 2019, and blackface is big news. Again. While people weren't exactly shocked that now-lawmakers from Virginia were racist in the 1980s, …
Advertising Industry
The Top 5 most creative brand ideas you need to know about now
Ad Age - Ann-Christine Diaz
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now. 5. Danone: 'A Century of Yogurt,' BETC Paris What's …
Advertising Industry
Agencies must lead the hiring revolution
Ad Age - Hilary Murdock
It's a complaint I hear in various work-related contexts—while reviewing candidate resumes, at industry conferences, chatting with clients over …
Land Rover
Land Rover takes an urban detour in newest marketing campaign
Ad Age - E.J. Schultz
For its newest round of marketing, Land Rover is coming down from the mountain and into the city. The luxury auto brand—synonymous with outdoorsy ads …
Advertising Industry
Payless to liquidate U.S. stores, wind down online operations
Ad Age
Payless Inc. is liquidating its U.S. and Puerto Rico stores and shutting down its online operations as the upheaval in the retail industry claims its …
Advertising Industry
Subaru emphasizes safety, capability with Forester campaign
Ad Age - Jack Walsworth
Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a …
Advertising Industry
Ballmer bleeds Microsoft, but goes with Amazon deal for Clippers
Ad Age
The Los Angeles Clippers, owned by former Microsoft Corp. Chief Executive Officer Steve Ballmer, signed a partnership with Amazon.com Inc.'s cloud …
Advertising Industry
Facebook said to face U.S. privacy pact that could cost billions
Ad Age
Facebook Inc. is in talks with U.S. regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in …
Advertising Industry
Agency Brief: Introducing the Ditch
Ad Age
Alex Bogusky wants to play Dr. Frankenstein. The co-founder and chief creative engineer of Crispin Porter Bogusky suggested in a brief Twitter video …
Pizza Hut
Watch the newest commercials on TV from Pizza Hut, Dodge, Panera Bread and more
Ad Age
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention …
Advertising Industry
Volkswagen names Johannes Leonardo lead agency
Ad Age - Adrianne Pasquarelli
Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though …
Advertising Industry
Walmart's tabloid romance will survive calls to remove Enquirer
Ad Age
A decade ago, the company that distributed magazines to Walmart Inc. and other big retailers tried to impose a surcharge of 7 cents a copy. …
Advertising Industry
Tech companies will have to pry the NFL rights out of CBS's hands
Ad Age - Anthony Crupi
CBS has no intention of letting its NFL rights deal lapse after its AFC-heavy package expires at the end of the 2022 season. Speaking to investors …
Advertising Industry
Deadline extended for the Breakthrough Experience Award
Ad Age
Calling all digital gurus from around the world: The A-List & Creativity Awards might be closed for entries, but here's one more chance for you to …
Advertising Industry
A big FTC fine for Facebook? Plus, Amazon's romance with New York City is over, sort of: Friday Wake-Up Call
Ad Age - Angela Doland
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Digital Marketing
Apple buys U.K.-based digital marketing startup DataTiger
Ad Age
Apple Inc. acquired startup DataTiger in a move that could boost the company's digital marketing and make it more relevant to customers. The …
Advertising Industry
Amazon may have pulled its HQ2 plans, but it still has New York digs
Ad Age - Garett Sloane
New York, Amazon loves you but you're bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to …
Advertising Industry
Brands look for love on Valentine's Day
Ad Age
On the day of the massive breakup between Amazon and New York City, other marketers are trying to remind consumers that Feb. 14 is actually all about …
Social Media
Facebook tests empowering publishers to deliver ads to Watch
Ad Age - Garett Sloane
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads …