Instacart Amazon's top agency liaison departs for InstacartAd Age - Garett Sloane. Seth Dallaire, one of Amazon’s most prominent ad executives, is leaving the company for a new chief revenue role at e-commerce startup Instacart. On …
Advertising Industry Matthew McConaughey drives through a purple cloud in his latest for LincolnAd Age - Sarah Kominek. Matthew McConaughey is back with another eccentric Lincoln ad. The actor, who’s been appearing in quirky ads for the Ford-owned brand for five years, …
Advertising Industry McDonald’s picks Wieden & Kennedy New York as lead U.S. creative agencyAd Age - Jessica Wohl. McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after …
Advertising Industry YouTube stops counting paid ads in music-video viewing chartsAd Age Music videos can’t pay their way to the top of YouTube’s charts anymore. The online video giant said it will no longer count views from paid …
EBay Watch the newest commercials on TV from eBay, H&M, Allstate and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Advertising Industry Agency Brief: earnings, wins and partnershipsAd Age - Lindsay Rittenhouse. September is officially in full swing so it’s back to business. This week, Martin Sorrell’s S4 Capital reports first-half-of-the-year revenue rose …
Advertising Industry How to identify your audience's biggest pain pointsAd Age - Syed Balkhi. As an entrepreneur, if you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the …
Advertising Industry Bud Light Seltzer is in the works amid hard seltzer sales crazeAd Age - E.J. Schultz. Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade …
Advertising Industry Spurlock takes on Big Poultry with a new film and a pop-up restaurant, and NFL ratings are up: Friday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a …
FlipboardIcon version of the Flipboard logoAdvertising Industry Morgan Spurlock takes on Big Poultry with a new film and pop-up restaurant, and NFL ratings are up: Friday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a …
Advertising Industry Rather than show diversity in images, brands should tell stories that normalize itAd Age As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will …
Advertising Industry Morgan Spurlock opens NYC pop-up chicken joint as 'Super Size Me 2' hits theatersAd Age - Ilyse Liffreing. Documentarian Morgan Spurlock is once again taking on the fast food industry, but now with his own restaurant venture. This time around, instead of …
FIAT A vintage ad from 1960 reminds us when Fiat was the 'housewife's little helper'Ad Age - Brian Braiker. With hard times possibly on the horizon, it’s good to have an economical ride. So we look to the past to see how our parents got around on the cheap: …
Advertising Industry Why it’s a good time to be looking for a top marketing job: Marketer's BriefAd Age Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send …
Advertising Industry The 1975’s Matt Healy and Young Thug front The Fader’s 20th-anniversary issueAd Age - Simon Dumenco. Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you. Print copies of venerable independent …
Advertising Industry NFL kicks off its 100th season with a 9 percent ratings hikeAd Age - Anthony Crupi. Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the …
Advertising Industry Watch the newest commercials on TV from Nintendo, SoFi, Overstock and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Advertising Industry Five lessons on navigating the direct-to-consumer landscapeAd Age - Lindsay Rittenhouse. Direct-to-consumer brands are on the radar of every player in advertising—from TV networks trying to woo d-to-c brands with accessible programs and …
Popeyes Popeyes offers a playful solution to its chicken sandwich shortageAd Age - Jessica Wohl. Popeyes isn’t ready to sell more chicken sandwiches just yet, so it cooked up a way to promote the product despite a shortage. BYOB, in this case, …
Advertising Industry Henkel leads $5 million investment in six-month-old d-to-c cleaning startup Truman'sAd Age - Jack Neff. Truman’s, a direct-to-consumer startup that makes concentrated hard-surface cleaning products, has raised a $5 million minority investment led by …
Advertising Industry A crackdown on vaping, and FTC scrutiny for Amazon: Thursday Wake-Up CallAd Age - Angela Doland. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded …
Advertising Industry Why marketers struggle to integrate in-app advertisingAd Age - George P. Slefo. In-app advertising is still struggling with issues that have largely been solved in other formats, such as ads that don’t render properly, fraud and …
Advertising Industry Plan A's Andrew Essex: 'The industry is ripe for reinvention'Ad Age - Brian Braiker. What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising …
Advertising Industry Giant Spoon debuts first spot for Yeti as it surfs into new lead agency roleAd Age - Lindsay Rittenhouse. Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won …
Advertising Industry Giant Spoon debuts first spot for Yeti as it surfs into new agency roleAd Age - Lindsay Rittenhouse. Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won …
Advertising Industry Watch the newest commercials on TV from EA Sports, Farmers, Nature Made and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Advertising Industry Amazon faces a probe by U.S. antitrust officials over its marketplaceAd Age A team of Federal Trade Commission investigators has begun interviewing small businesses that sell products on Amazon to determine whether the …
Advertising Industry All the latest production moves, hires and partnerships: September 11, 2019Ad Age - Alexandra Jardine. Director David Gray has signed with Supply & Demand for commercial representation in the U.S. His first project out of the production shop was Terri & …
Advertising Industry Fundamentals first: Why getting your house in order should come before innovationAd Age - Jeff Adelson-Yan. The advertising and media industry create amazing work every day for brands. Yet, it’s a little like your friend who goes to Las Vegas a few times a …
