Facebook Facebook revenue surges despite estimated $3 billion fine from FTCAd Age Facebook's first-quarter revenue rose a better-than-projected 26 percent, underscoring the strength of the largest social-media company’s advertising …
Advertising Industry An executive recruiter on the evolution of the chief marketing officer role: Marketer’s Brief PodcastAd Age - E.J. Schultz . If you think corporate boards have a dearth of chief marketing officers, you’re right. A new study from executive search firm Spencer Stuart found …
Advertising Industry Ad vets to create universal ID and loyalty reward program to woo consumersAd Age - George P. Slefo . A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide …
Advertising Industry After layoffs, Brit + Co to focus on direct-to-consumer bizAd Age - Adrianne Pasquarelli . Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its …
Bridgestone Tiger Woods’ Masters-winning golf balls score for sponsor BridgestoneAd Age Tiger Woods’ victory at the Masters has been a boon for sponsor Bridgestone, which sold out of the model of golf ball he used in his first major …
Alexa Amazon’s Alexa reviewers can access customers’ home addressesAd Age An Amazon team auditing Alexa users’ commands has access to location data and can, in some cases, easily find a customer’s home address, according to …
Advertising Industry Miller High Life updates its jingle and Lululemon gets into deodorant: Marketer’s BriefAd Age Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send …
Play buttonAdvertising Industry The industry says farewell to Steve GolinAd Age - Ann-Christine Diaz . The advertising and entertainment and worlds have lost a giant. Steve Golin, founder of production firm Anonymous Content, passed away in Los Angeles …
AT&T AT&T slumps after bleeding subscribers as It focuses on debtAd Age AT&T lost more U.S. wireless and TV subscribers than anticipated last quarter as the phone giant retreated from promotions while working on reducing …
Reebok Watch the newest commercials on TV from Reebok, Samsung, Geico and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads …
Advertising Industry 6 ways OTT is shaking up the TV landscape from nudity to new adsAd Age - Garett Sloane . The way people are watching TV has changed with over-the-top viewing that bypasses traditional cable, but advertising has not quite caught up. Brands …
Advertising Industry Mustafa Mazouzi joins Golden, Eskimo signs Nico KreisAd Age - Alexandra Jardine . Golden L.A. has signed Paris-based director Mustafa Mazouzi to its roster for his first U.S. representation. Mazouzi debuted on the commercial scene …
Advertising Industry The secret to winning more branded content deals? Doing lessAd Age - Jerrid Grimm . I think every vendor has a love-hate relationship with the request for proposal, better known as the RFP. Yes, it’s an opportunity to win new …
Advertising Industry Sweetarts targets Gen Z with new 'Be Both' campaignAd Age - Olivia Raimonde . Sweetarts is targeting Gen Z with a new campaign that shows showcases multi-dimensional personalities, meant to convey the generation's embrace of …
Advertising Industry A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up CallAd Age - Angela Doland . Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
David Bowie Why Mekanism CEO Jason Harris likes getting punched, the Kool-Aid Man and David BowieAd Age - I-Hsien Sherwood and Alfred Maskeroni . Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend! Jason Harris is …
Advertising Industry Thomas Twining predicts 21st-century teas in 18th-century-themed adsAd Age - Jessica Wohl . Thomas Twining stars in fresh ads for teas, taking credit for creating new blends being sold nearly 300 years after his death. Digital spots for …
Advertising Industry OMD eliminates regional president roles in streamlining moveAd Age - E.J. Schultz . Omnicom Group media agency OMD USA is cutting five senior executive positions, including its regional presidents and chief marketing officer role, in …
Advertising Industry CBS suspends CEO searchAd Age CBS Corp. suspended its search for a new chief executive officer, extending the tenure of acting CEO Joe Ianniello through the end of the year and …
Advertising Industry Snap wins users and beats estimatesAd Age Snap Inc. is giving investors another reason to be optimistic for a revival of the social-media company. The shares surged. The parent of …
Advertising Industry MDC to sublet New York headquarters to rein in costsAd Age - E.J. Schultz and Judann Pollack . New MDC Partners CEO Mark Penn is looking to exit the holding company’s pricey New York headquarters location at 745 Fifth Ave as part of a broader …
Advertising Industry MDC to sublet New York headquarters to reign in costsAd Age - E.J. Schultz and Judann Pollack . New MDC Partners CEO Mark Penn is looking to exit the holding company’s pricey New York headquarters location at 745 Fifth Ave as part of a broader …
Advertising Industry ADT taps McCann as lead agency, following a reviewAd Age - Adrianne Pasquarelli . As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy. The Boca Raton, …
Advertising Industry Procter & Gamble keeps squeezing agency fees—and watching sales growAd Age - Jack Neff . Procter & Gamble Co. keeps squeezing agency and production costs harder, but while that may hurt agencies, it’s not hurting the giant marketer. P&G …
FlipboardIcon version of the Flipboard logoAdvertising Industry Procter & Gamble cuts agency fees harder, but sales grow fasterAd Age - Jack Neff . Procter & Gamble Co. keeps squeezing agency and production costs harder, but while that may hurt agencies, it’s not hurting the giant marketer. P&G …
Hulu Hulu’s d-to-c ad business is up 85 percentAd Age - Adrianne Pasquarelli . Everybody wants a piece of the direct-to-consumer advertising pie—but some streaming TV players might be better positioned to get it, according to …
Advertising Industry If I knew then what I know now ... I'd be a lot more relaxedAd Age - Juergen Dold . f I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops. Starting an …
Advertising Industry Hispanic agency LatinWorks changes name to up general market appealAd Age - E.J. Schultz . LatinWorks, one of the nation’s largest Hispanic ad agencies, is changing its name to Third Ear in a move to lure more English-language business. The …
Advertising Industry Wieden & Kennedy cleans up at the WebbysAd Age - Alexandra Jardine . Wieden & Kennedy was named agency of the year at the 23rd Annual Webby Awards in New York last night, on the back of award-winning work including …
Advertising Industry The future of media and marketing: eight predictions from industry prosAd Age - Ad Age Collective Expert Panel . From social media to podcasts, livestreaming and more, and from advances in artificial intelligence to near-limitless software options, professional …
