Ad Ageflipped into Ad AgeMastercard Mastercard grows fastest in new Interbrand value rankingAd Age - Dan Whateley. Mastercard has been tweaking its brand in recent years, and it appears to be resonating with customers. The value of the company's brand grew 25 …
Ad Ageflipped into Ad AgeAdvertising Industry Under Armour makes spacesuits now. Plus, a 'scam' run on Facebook ads: Thursday Wake-Up CallAd Age - Angela Doland. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded …
Ad Ageflipped into Ad AgeMarketing The tyranny of big numbers: Why more isn't always better in marketingAd Age - Todd Morgano. If I were to offer you a choice between one slice of pizza or three slices of pizza, which would you choose? Seems like a no-brainer, right? But what …
Ad Ageflipped into Ad AgeAdvertising Industry Want to crash the Super Bowl without an official commercial? Start planning nowAd Age - Jack Neff. The Super Bowl is four months away, but ad planning is well underway. Time is also of the essence for brands looking to make a significant splash …
Ad Ageflipped into Ad AgeAdvertising Industry Cosmo's editor reflects on her first year on the jobAd Age - Brian Braiker. Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a …
Ad Ageflipped into Ad AgeAdvertising Industry 5G is a giant leap for mankind ... and for media, tooAd Age - Barry Frey. We’ve been hearing about 5G’s arrival for some time. While most of us are expecting the same kind of transformation delivered by 4G, 5G will actually …
Ad Ageflipped into Ad AgeAdvertising Industry The List takes Advertising Week New YorkAd Age - Ad Age Studio 30 . In September, Reddit co-founder Alexis Ohanian attended the Ad Age House event at the U.S. Open, where he was rooting on his wife, tennis superstar …
Ad Ageflipped into Ad AgeNetflix Netflix brushes off 'streaming wars' by adding 6.8 million subscribersAd Age - Garett Sloane. Netflix says it’s ready for the “streaming wars” in its third-quarter earnings report that showed subscriber growth rebounding even as new on-demand …
Ad Ageflipped into Ad AgeAdvertising Industry Huggies ‘10-second’ ad claim dries up after Pampers challenge: Marketer’s BriefAd Age Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send …
Ad Ageflipped into Ad AgeAdvertising Industry Watch the newest commercials on TV from Samsung, Hulu, Old Spice and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Ad Ageflipped into Ad AgeAdvertising Industry Some Halloween costumes are as inevitable as 2019’s headlinesAd Age - Karishma Vanjani. Appropriating brands and pop cultural icons as Halloween-costume inspiration is not all sizzle and skin (wait for it). And some are as inevitable as …
Ad Ageflipped into Ad AgeAdvertising Industry Under Armour and Virgin Galactic unveil spacesuitsAd Age - Adrianne Pasquarelli. There was a real intergalactic vibe in Westchester, New York on Wednesday morning for the official unveiling of Under Armour’s new spacesuits, made …
Ad Ageflipped into Ad AgeAdvertising Industry Arnold Worldwide CEO Kiran Smith exits suddenlyAd Age - Lindsay Rittenhouse. Arnold Worldwide CEO Kiran Smith has suddenly departed the agency, a spokeswoman for its parent company Havas North America confirmed to Ad …
Ad Ageflipped into Ad AgeMarketing For this data-driven marketer, the measurement is the messageAd Age - Drew Neisser. The often-used adage, “if you can’t measure it, don’t do it” seems ludicrous. How could a b-to-b brand possibly measure every inflection point during …
Ad Ageflipped into Ad AgeLebron James LeBron James is now LeBurn JamesAd Age - Simon Dumenco. As part of Ad Age’s continuing media-about-media coverage, a quick look at an NBA superstar’s current geopolitical PR crisis: LeBron James has stepped …
Ad Ageflipped into Ad AgeAdvertising Industry All the latest production moves, hires and partnerships: October 16, 2019Ad Age - Alexandra Jardine. Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation. Judelson's Gatorade “Sisters in Sweat” spot starring …
Ad Ageflipped into Ad AgeBain & Company Five successful strategies for launching something newAd Age - Maeve Ricaurte. Whether you’re introducing a new fragrance for men, unveiling the latest model in your automotive line or promoting the premiere of a blockbuster …
Ad Ageflipped into Ad AgeCustomer Experience The 3 keys to really knowing your customersAd Age - Mathew Sweezey. Marketers tend to live and die by market research. How well you know your marketplace, competition and customer is often the foundation of a great …
Ad Ageflipped into Ad AgeAdvertising Industry Fortnite returns (and yes, its blackout was a marketing stunt): Wednesday Wake-Up CallAd Age - Angela Doland. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded …
Ad Ageflipped into Ad AgeAdvertising Industry What marketers need to know about deepfakesAd Age - Garett Sloane. Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, …
Ad Ageflipped into Ad AgeAdvertising Industry Why learning from first-mover mistakes is key to capturing market shareAd Age - Ana Andjelic. There’s been a big stink about Amazon ripping off Allbird’s shoe design. Apparently, this happens with Amazon a lot. Down the coast in Silicon …
Ad Ageflipped into Ad AgeBeer Behind the beer industry’s new campaign to beat liquorAd Age - E.J. Schultz. The beer industry is moving forward on a new campaign meant to combat rising competition from wine and spirits, despite ongoing hostility between the …
Ad Ageflipped into Ad AgeAdvertising Industry Hearst Magazines to operate Autoweek under license agreementAd Age - Kurt Nagl. New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in …
Ad Ageflipped into Ad AgeAdvertising Industry Dunkin' U.S. CMO Tony Weisman is leaving the companyAd Age - Jessica Wohl. Dunkin’ U.S. Chief Marketing Officer Tony Weisman plans to leave the coffee-and-doughnut chain as of Dec. 1. Weisman, who joined Dunkin’ in September …
Ad Ageflipped into Ad AgeMartin Sorrell Martin Sorrell airs his grievances with holding companies (again)Ad Age - Lindsay Rittenhouse. The problem with holding companies is their inability to change, said S4 Capital Chairman Martin Sorrell, and the former longtime chief executive of …
Ad Ageflipped into Ad AgeMartin Sorrell Martin Sorrell airs his grievances with holding companiesAd Age - Lindsay Rittenhouse. The problem with holding companies is their inability to change, said S4 Capital Chairman Martin Sorrell, and the former longtime chief executive of …
Ad Ageflipped into Ad AgeDomino's Pizza Google teams up with Domino’s on special Pixel 4 deliveriesAd Age - Jessica Wohl. Google is delivering thousands of its newest phones today in what can literally be described as a cheesy collaboration with Domino’s Pizza. To …
Ad Ageflipped into Ad AgeAdvertising Industry Is time really up on sexual misconduct in our industry?Ad Age - Lauren Haberfield. The second that ex-Droga5 chief creative officer Ted Royer stepped out to make his first public appearance since the allegations of sexual misconduct …
Ad Ageflipped into Ad AgePixel Buds Google’s response to iPhone 11: more cameras and AI in Pixel 4Ad Age Google on Tuesday showed how it will attempt to get its high-end Pixel phones out of their rut: A combination of familiar Apple and Samsung …
Ad Ageflipped into Ad AgeVerizon Watch the newest commercials on TV from Verizon, Bud Light, the NFL and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
