Advertising Industry Clone of The Top 5 creative brand ideas you need to know about right now: August 19, 2019Ad Age - Ann-Christine Diaz and Max Sternlicht. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. MINI: ‘Nimic,' Droga5 London At number …
Amazon Amazon tests ‘top brand’ label for some big-name fashion sellersAd Age Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the …
Advertising Industry Cheez-It signs on as College Football Playoff sponsorAd Age - Anthony Crupi. Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke …
FlipboardIcon version of the Flipboard logoAdvertising Industry Agency Brief: Recession looms, Gary Vee publicly shames an intern, but we still have ShatnerAd Age - Lindsay Rittenhouse. As reports circulate that a recession could be on the horizon “a lot sooner than anyone thought,” Keith Johnston, Forrester vice president and …
Advertising Industry Watch the newest commercials on TV from Google, Gucci, Geico and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Facebook Live 3 unique ways to use Facebook to promote your businessAd Age - Syed Balkhi. Although it used to be a platform to connect with friends, Facebook is now used globally for businesses to promote their content and grow their …
Revlon Jay-Z faces Kaepernick questions over NFL deal and Revlon could be up for sale: Friday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Advertising Industry Advice to agency C-suites and entry-level minorities from 'the messy middle'Ad Age - Brian Braiker. Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a …
FlipboardIcon version of the Flipboard logoAdvertising Industry A voice for diversity from 'the messy middle'Ad Age - Brian Braiker. Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a …
Advertising Industry How media platforms are contributing to the embarrassing state of online discussionAd Age - Dan Gardner. No one needs to be told that online discourse can be toxic. Whether you are commenting or lurking, the discussion is often profane, stress-inducing …
Advertising Industry Fashion that's as straight as an arrowAd Age - Brian Braiker. Nothing says “Back to School” like starched collars and foulard ties. But Arrow shirts has us in the school spirit all of a sudden. This ad from 1950 …
Activision Blizzard Activision Blizzard names first-ever global CMOAd Age - E.J. Schultz. Video game giant Activision Blizzard has hired Creative Artists Agency exec David Messinger as its global chief marketing officer. It is a new role …
NFL Players Association Jay-Z’s NFL deal leaves Colin Kaepernick in the dust: Sports Media BriefAd Age - Anthony Crupi. Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the …
Novartis Starcom and Epsilon prevail in Novartis global media reviewAd Age - Lindsay Rittenhouse. Publicis Groupe's Starcom and Epsilon have retained Novartis' global media account following a seventh-month review that included agencies from WPP, …
Advertising Industry What’s next in d-to-c? Find out Sept. 9Ad Age Few trends have upended the retail landscape as much as the rise in direct-to-consumer brands. Many of these digitally native brands did not exist a …
Facebook Facebook never mentioned its transcription opt-in has human listenersAd Age Facebook Inc. this week confirmed that it ran a program to allow contractors to listen to and transcribe some users’ audio clips. The social network …
Advertising Industry Fast-food sales grow but with fewer customersAd Age From McDonald’s Corp. to Wendy’s Co., America’s biggest restaurant chains are serving up exactly what Wall Street is hungry for this summer: Robust …
Burger King Watch the newest commercials on TV from Best Buy, Burger King, Cricket Wireless and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Advertising Industry Papa John’s switches agencies again, hires Camp & KingAd Age - Jessica Wohl. Papa John’s has hired Camp & King as its new creative agency after parting ways with Endeavor Global Marketing after only one year. The latest agency …
Advertising Industry A thrifty marketer’s guide to some of TV’s most overlooked audiencesAd Age - Anthony Crupi. Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones …
Walmart Walmart boosts forecast after beating estimatesAd Age Walmart set a high bar for other U.S. merchants by posting strong second-quarter sales and boosting its full-year outlook—even with the Trump …
J.C. Penney J.C. Penney shares soar despite disappointing salesAd Age J.C. Penney Co. shares surged on Thursday despite reporting a challenging second quarter, with its new chief optimistic the planned turnaround is …
Advertising Industry Inside Barton F. Graf: 'We did everything right... so why did it go wrong?'Ad Age - Avinash Baliga. None of us at Barton F. Graf knew that the agency was going to shut down. Well, Gerry Graf probably knew, but the rest of us didn’t know until a few …
Advertising Industry Why creative is so counterintuitiveAd Age - Michael Lisovetsky. When it comes to advertising on social media, creative (the images and video for your ads) is very counterintuitive. A traditional marketing mindset …
Advertising Industry How to grow your audience using the human side of dataAd Age This content has been created by Ad Age Studio 30, our custom content studio. Find out more. How to grow your audience using the human side of …
WeWork Stock markets tumble, Macy's flounders and WeWork ramps up: Thursday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
WeWork Stock markets tumble as Macy's troubles hit retail: Thursday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Advertising Industry Plus-sized retailer Avenue plans to close all 222 storesAd Age Avenue Stores LLC, owned by private-equity firm Versa Capital Management, has decided to shutter all 222 of its retail locations, Hilco Merchant …
Advertising Industry Barstool Sports founder Dave Portnoy's threats might boost the brand, but at what cost?Ad Age - Ilyse Liffreing. Sports media company Barstool Sports has always leaned on its defiant and polarizing nature to grow its brand, led by the example of its provocative …
FlipboardIcon version of the Flipboard logoAdvertising Industry Barstool Sports founder Dave Portnoy's threats might boost the brand, but at what cost?: ExpertsAd Age - Ilyse Liffreing. Sports media company Barstool Sports has always leaned on its defiant and polarizing nature to grow its brand, led by the example of its provocative …
