Ann Crandall

36 Added | 5 Magazines | 9 Followers | @acrandall | Keep up with Ann Crandall on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ann Crandall”

How State Farm Uses Sponsorship To Stand Out From The Competition

Looking to gain a point of distinction from competitors, State Farm Insurance Co. has trimmed its sponsorship portfolio in favor of increased …

15 Completely Ridiculous Minor League Sports Logos

One of the most important things a new sports franchise can do to bring in fans is package itself with a dynamic color scheme and a hip, cool logo. In fact, when the Brooklyn Nets moved from New Jersey last year, the team sought the advice of no less than advertising legend Steve Stoute and hip-hop …

Baseball

Medium vs Tumblr: Which Platform Is Better for Sports Brands?

Medium and Tumblr are just two of the several blog sites inundating the internet. Tumblr, which was introduced in 2007 by David Karp, has experienced …

Social Media Suite Unveiled for Men's Basketball

<b>Nov. 7, 2013</b><p><b>HATTIESBURG, Miss.</b> - Southern Miss fans, alumni and students will have a new way to interact with Southern Miss Athletics throughout the …

Social Media

Women's college basketball: Stuck in the red

In big-time college sports, a team's profit-and-loss ledger can be just as interesting as a box score. If financials are just as intriguing as …

Bridgestone Retreads Sponsorship Strategy

With ties to the National Football League, Major League Baseball and other high-profile sports properties, Bridgestone Americas, Inc. has long …

Social Media: How It’s Changing the Roles of Athletes and Sport Fans

It was only a few decades ago that professional athletes seemed to live unreachable lives. The only thing that sport fans could see was what was …

Thanks To Media, Sports Industry Growth Set To Accelerate

Working harder than ever to sell tickets. Continuing to roll out alternate uniforms at warp speed, keeping a fire lit under a stagnant merchandising business. On the upside, media rights and sponsorships keep rolling toward record numbers, as new regional networks keep coming, complete with the ad …

StubHub increases reach with NBC Sports deal

Secondary ticket marketer StubHub has just entered into an exclusive multi-year agreement with NBC Sports Digital to become the official ticket …

The Sports Strategy of Social Media Influencers: The Miami Hurricanes #USocial Suite

Whether it’s space or sports, the strategy of social influence remains the same. Put your strongest advocates in places few others will see, give …

Where Is The IMG Sale At?

It has been over a month since I last posted an update on the sale of IMG. In early October, Martin Sorrell, the CEO of WPP, suggested that a joint …

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University of Wyoming pumps up mobile investments for sports engagement

The University of Wyoming is kicking its mobile marketing into gear for several sports teams, highlighting the need for colleges to move into …

Social Media Marketing

Twitter has opened college recruiting to the masses.

Typing phrases into a Twitter search and expecting to find useful information is cheap, bottom-feeder Web publishing that generally tells you nothing …

College Sports

Sports And Social Media Marketing: Deeper Engagement, Better Feedback

<b>SOUTHFIELD (WWJ) —</b> You might not believe what brands Detroit’s pro sports teams study for ideas in excellence in social media marketing.<p>Okay, so …

Sports Leagues Will Make $17 Billion From TV (and Other Media) by 2017

Revenue from TV and other media will grow by 7.7 percent over the next five years, a PricewaterhouseCoopers study projects<p>The rich keep on getting …

Televisions

How digital has transformed the NBA

<b>The NBA’s 68th glorious season is off to a roaring start and the storylines are coming faster than John Wall in transition.</b><p>Will LeBron James and the …

How Social Media has helped the UFC fight it's way to the top • WePlay

How Social Media has helped the UFC fight it’s way to the top<p>UFC 1 took place in 1993 in Denver, and next month, the UFC will commemorate that …

Social Media

Facebook Picks SportStream To Beef Up Its Real-Time Sports Data For News Outlets

You post “Goal!!!!11!!” but who scored? Facebook’s on a drive to host more sports talk and get its trends shown on the news, so today it’s partnering with SportStream to structure, enhance, and make sense of its messy real-time data.<p>SportStream will offer broadcasters and sports teams a search …

NCAA basketball semifinals to air on 3 networks

ATLANTA (AP) — College basketball fans will choose from three different television broadcasts of the NCAA semifinals this season.<p>The games' main home will be on TBS on April 5. But TNT will offer coverage from the perspective of one of the teams for each matchup, and truTV the other.<p>Turner Sports …

ESPN Is Still 2X Bigger Than Every Other Cable Sports Network Combined

In a very, very valuable business, it's got the most valuable assets.<p>ESPN is the richest media brand in the U.S. today not only because cable television is practically the best business in the country, but also because among cable sports networks, ESPN has a virtual monopoly on the best games, and, …

The Long Road to Streaming Sports Content

Like other forms of entertainment, sports programming is shifting to the digital space. US sports leagues and broadcasters are streaming increasing …

Media Industry