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189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”<p>“Sign up!”<p>These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same …

How to Get More Engagement on Social Media (Without Being Pushy)

8 out of 10 small to medium businesses use social media marketing in order to drive the growth of their business.<p>However, as with all things, not all …

Why Small Businesses Should Include Gift Cards In Their Marketing Strategy

Gift cards can be a simple way to increase sales.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your …

How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Do you have big goals you’d like to achieve in 2017?<p>We do, too. In fact, this is our vision for Q1:<p>Establish Buffer as the premier social media tool …

3 Surprisingly Inefficient Daily Business Practices

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At SUMO Heavy, we hate inefficiency. We’re a small dev shop with just under 20 employees so it’s absolutely critical that we remove any inefficiencies to ensure lean and smooth operations to support our much larger clients. Many …

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing?

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc.<p>Last month, I received an offer for a credit card—which I already have and regularly use—that was …

Marketing

The Science of Accomplishing Your Goals

It’s good to have goals, no matter what size they are. Maybe you want to cook more frequently instead of ordering take out. Maybe you want to finally …

4 Types of Team Meetings You Need to Cancel Now

Holding a productive meeting is an art -- one few business leaders have mastered.<p>Holding a productive meeting is an art. Unfortunately, it's one few business leaders have mastered. Instead of thinking of team meetings as exciting brainstorming sessions or collaborative ways to solve problems, …

A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

<b>Video marketing has taken the social media world by storm</b>.<p>People watch more than <b>100 million hours</b> of video on Facebook.<p>YouTube brings in nearly</b> …

When You Can Stop Yourself From Multitasking, Your Brain Will Start To Change

Learn how our brain changes when we mindfully train ourselves to go against its natural tendency to multitask.

6 Proven Strategies for Successfully Promoting Content Across Social Media

You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, …

Why Building An Audience Is So Hard (And Why I’m Still Trying)

It’s easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it’s …

Facebook's go-to management manual says you can identify a great boss by who they spend their time with

You're a manager who oversees seven employees: two are underperforming, one is your star, and the rest deliver what they're supposed to but not much more.<p>How much time do you spend with each? Common sense would suggest you spend most of your time with the struggling employees to get them back on …

Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.<p>What will happen when your organic reach is limited? You’ll have fewer impressions, and get fewer engagements, which leads to fewer conversions, and ultimately, fewer sales.<p>Of course, you could pay for …

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Have you ever wondered why people love eating at buffets?<p>It’s not because all-you-can-eat options are better for your wallet; in fact, economists …

14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks

You probably know this already, but LinkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. …

Solar Shingles — Looking Back & Looking To The Future Of Rooftop Solar Power

Elon Musk promises a new type of solar energy product - the integrated roof that combines weather protection with the ability to make electricity. …

Creative Discipline: 11 Ways To Have Fun And Not Raise A**holes

Having to discipline your children is one of the crappiest parts of parenting. Everyone gets bummed out and then you accidentally take away their …

Does your business need a reboot?  Mine did.  Here are some things I’ve learned from the process.

It’s easy to underestimate the disruptive impact ‘Life on Demand’ will have on business models; easy to assume this trend will remain a lifestyle …

How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement

And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with …

User Generated Content

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media …

Metadata

7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months

If you’ve asked this before…<p><i>“How can we get more visitors to our website?”</i><p>… You’re certainly not alone, as increasing traffic is often the number one …

Solar Companies Aren't Learning From Their Mistakes

Image source: SunPower.<p>The solar industry just can't seem to learn from its mistakes. Believe it or not, and as I shall soon expand upon, the major solar players are repeating not only the errors of a year ago, but of 5 years ago. Developers are bidding extremely low, unsustainable prices for …

Marriage Therapists Reveal The #1 Reason Women Leave Their Marriage

While nobody ever marries their significant other thinking they will end up in the office of a marriage therapist, desperately trying to save their …

The Gardener and the Carpenter by Alison Gopnik review – modern parenting is all wrong

In 2011, a team of psychologists did an experiment with some preschool children. The scientists gave the children a toy made of many plastic tubes, each with a different function: one squeaked, one lit up, one made music and the final tube had a hidden mirror. With half the children, an …

Kids

Want To Boost Your Content Marketing Strategy? Try Striking Up Controversy.

There are many angles you can take in content marketing; as a general rule, businesses focus on subjects that are practical, informative, or entertaining. But in addition to these, there’s another spin you can add to up the stakes of your content’s effectiveness—controversy.<p>Stirring up controversy, …

Marketing

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10 Quotes Every Entrepreneur Should Know and Live By

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do entrepreneurs need more than anything else? Brain fuel. The creative brain is one that is constantly fed.<p>So why not learn from giants of entrepreneurial thinking. Consider re-writing one of these 10 powerful quotes and posting it …