Social Media Center

64 Added | 4 Magazines | 1 Following | 5 Followers | @academyusmc | Academy of Art University Social Media Center prepares professionals for a successful career in social media via an industry-based training - http://goo.gl/VhOQt3

5 Free Data Analytics Tools for Social Media Specialists

When you post on social media, how do you measure success? Beyond the likes and comments, how to evaluate <i>engagement</i>? If you’re trying to grow your …

Facebook's latest Trending Topics tweak aims to kill the echo chamber problem

The way Facebook's algorithm's work -- and the way we generally make and maintain friendships -- means that expressing our view on social media is …

A marketer cheatsheet for Snapchat’s latest lens, filter options

Snapchat is making several updates to its branded lenses and geofilters today.<p><b>The key updates:</b><p>The global sponsored lenses update lets users play …

5 Myths About Influencer Marketing

Influencer marketing is the most powerful tool in a marketer's toolbox, but the term "influence" is widely misunderstood, said Team Epiphany founder …

How to Grow Your Instagram Account

Instagram is one of the fastest growing social media networks right now. With a focus on visual content, it is yet another way from brands and …

Social Media Marketing

From Film to Art to Academia — Linda Butler’s Journey as a Social Media Expert

Some people have a clear career trajectory through life. For Linda Butler, that path is anything but conventional. Prior to becoming director of …

Social Media Marketing

10 Impactful Visual Content Ideas For Brands

Visual Content is at the heart of any successful content strategy.<p>Given that brands are producing tons of content – blogs, videos, infographics etc, …

Digital Marketing

15 Stats on How Gen-Z Spends Their Time on Social Media and Mobile Messaging

As the social media and mobile messaging landscape continues to evolve, so does the behavior and interests of one very important demographic: teens …

Gen Z

3 Students, 3 Ways to Use Flipboard

<i>The Academy of Art University‘s Social Media Center in San Francisco, CA, is all about teaching students how to best use social media, blogs, and other tools to further their professional goals. (Don’t miss our interview from last year with Program Director Stephan Rabimov.) Here, Jenny Truong, a</i> …

Snapchat Launches 'World Lenses' for Rear-Facing Camera

Admit it: A solid percentage of your day is spent perusing Snapchat, and a good amount of <i>that</i> time is spent just testing out the day's myriad Lenses — from the classic puppy dog face to the flower crown to the face swap to whatever never-before-seen invention the app's creators have come up with. …

Snap Inc.

Instagram’s Secret Societies

What do you do if you post a photo on Instagram, and receive zero likes within the first couple of minutes? Do you take the photo down or just wait? …

Secret Societies

Love, Hate, Belief, Disbelief: What Drives Shareable Content?

Curating viral content isn't easy. If it was, we'd all be doing it and there would be an infiltration of (even more) salt baes and polarizing …

Fearless Girl

Infographic: Multicultural Millennials Take Brand Loyalty Seriously

Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping …

10 Dynamic Content Creation Tools for Every Social Media Specialist

You have the audience, however you’re boring them with the same predictable posts over and over again. As social media users ourselves, we know that …

Social Media Marketing

John Yuyi: The artist behind Gucci's viral campaign

A Taiwanese artist used by Gucci for her social media art talks about her struggles with anxiety.<p>Video by BBC's Cindy Sui.

Artists

Brands Will Spend Over $1 Billion On Instagram Influencers This Year

With its 600 million users across the globe, Instagram has become the fastest-growing platform for influencer marketing in 2017. It is estimated that …

Marketing

issuu: Connecting Storytellers from Around the World

With over 100 million readers per month and 30 million publications available, it’s safe to say that issuu has successfully seized the digital …

Publishing

Link Roundup — What’s Happening in Social Media this Week?

The average millennial checks their phones at least 43 times a day, and spends at least 5.4 hours a day on social media. So it comes as no surprise …

How to Create Viral Content That Generates 2,500 Visitors Per Day

“I never self promote,” says Neetzan Zimmerman, Editor in Chief of Gawker.<p>Yet Zimmerman has created lots of viral content over the past three years. …

Digital Marketing

Instagram Blurs Out 'Sensitive' Photos

The blurry screen will be placed over content that has not violated Instagram's policies, but was reported by someone and confirmed to be 'sensitive' …

Peddling authenticity: Social media influencers undermine traditional ads

Online stars can command big bucks if they appear to be 'sharing their own personal life'<p>Cailli and Sam Beckerman are twin fashion bloggers who tend …

8 Best Alternatives To Reddit

Best Alternatives To Reddit<p>Reddit is the most prominent put on the internet for discovering what’s new happening on the Internet. It’s quick, …

Reddit

5 Major Misconceptions About Social Media Managers

Wouldn't it be a dream job to play on Facebook all day long? Sharing pictures, commenting on threads and having a good laugh would be a great way to …

Social Media Marketing

Five Unconventional Ways for Storytelling

The art of telling stories has been cultivated for millenia. We no longer gather around the fire or share stone tablets to keep up with our favorite …

TED Talks

YouTube addicts are watching 1 billion hours of video a day

Consider yourself a YouTube addict? You’re one of millions around the world.<p>So many people now visit the site on a regular basis that over 1 billion hours of video are being consumed every single day.<p>Google decided several years ago that focusing on the amount of views YouTube videos received …

New Media

5 Hidden Snapchat Tricks You Need To Know

The photo- and video-messaging app Snapchat is unlike any other social network you probably use. Unlike Facebook or Twitter, launching Snapchat …

2017: The Year of Celebrity Marketing

Celebrity has turned an industry onto itself. As social networking becomes ever more prominent in our daily lives and integral to the contemporary …

Marketing

Is Snapchat a media company? Even Hollywood can't decide

For its recent film “Fifty Shades Darker,” Universal Pictures created a feature on Snapchat that enabled users to put digital masquerade masks on their selfies — a reference to the kinky R-rated romance.<p>Young users played with the face-altering lens for up to 40 seconds, an unusually long time in …

Snapchat

New Research Shows Video Is the New Blogging

<b>By</b> <b>Jay Baer</b><p>As an author, it breaks my heart, but we are entering the “no-read” era.<p>Every year, I think there is no possible way online video …

Digital Marketing