aviel bassalian

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5 Marketing Mistakes That New Businesses Overlook

There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that …

Marketing

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I launched WellPath and was starting out as a first-time entrepreneur seeking to get initial traction without the …

Marketing

The Billionaire on a Mission to Save the Planet From Trump

Tom Steyer isn’t your average California tree hugger. The former hedge fund manager—number 1,121 on <i>Forbes’</i> wealthiest people list, with $1.61 …

Tapping the unused potential of photosynthesis - Scienmag: Latest Science and Health News

Scientists from the University of Southampton have reengineered the fundamental process of photosynthesis to power useful chemical reactions that …

This new gene technology could wipe out entire species — to save others

By Chelsea Harvey<p>Scientists from around the world are currently gathered in Hawaii for an international conservation congress, where they’ve spent the past week discussing the most pressing issues facing the environment today. One topic on the table is a form of genetic editing called “gene drive” …

Genetics

New Catalyst Could Split Water Cheaply

The mysterious workings of a new catalyst could help produce fuels from water and improve fuel cells, scientists say.<p>Splitting water into its …

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Conservative media bias is inflating American climate denial and polarization | Dana Nuccitelli

New studies show that climate polarization is on the rise in the US; WSJ climate coverage is full of denial.<p>A new study by a team of sociologists at Oklahoma State University has found political polarization on climate change is growing in the United States. Today’s Republicans are less likely than …