Abigail Hutson

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5 Questions All Marketers Need To Ask Themselves

In order for your campaign to really cut through the noise, you need to know what your customer wants–not what you want.<p>Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager.<p>He was …

This Is What Happens When You Give Artists Free Rein To Mess With Barbie

Guns-blazing Barbie and Flamingo-head Barbie are just two of the send-ups of the iconic doll that you’ll see at this year’s “Altered Barbie” exhibition–where artists boldly go where Mattel wouldn’t dare.<p>No matter how many politically correct Barbies are released by parent company Mattel, the …

Barbie

9 Ways To Get The Most Out Of Design Thinking

How Lippincott, the branding and strategy firm behind Coca-Cola’s swirl, Starbucks’s logo, and Samsung’s global identity, fuses creativity and analytics.<p>I lead an unusual company. Lippincott, part of the highly analytical management consulting firm Oliver Wyman, is the creative force behind the …