Avatarabelardo arias6 Secrets of Brands That Cater to the Rich and Famousverified_publisherInc Magazine - Dan ScalcoLearn the psychological tricks luxury brands use to sell their products at huge margins. Luxury brands defy rationality. Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn't a financial or functional decision. It's an emotional one. These brands understand the …